Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you. With influencer marketing showing real results for B2C brands and the creator economy only growing, it is a key channel that B2B businesses can no longer afford to ignore. Yet many B2B brands aren't sure how to best engage with influencers to amplify their marketing. This is where this book comes in, B2B Influencer Marketing provides you with a complete guide to the benefits of influencer marketing for B2B brands, as well as a clear roadmap for how to implement a successful influencer marketing program. With case studies from innovators such as Cognism, Lavender and Airmeet, this book looks at the different types of influencer marketing programmes, how to identify the right influencer for your brand and how to get internal buy in, as well as how to measure and review campaign performance. Get more creative with your marketing with B2B Influencer Marketing.

While still relatively unknown to the general public, early twentieth century American horror author H.P. Lovecraft left an indelible stamp upon popular culture. Images of tentacled horrors, forbidden tomes, and protagonists struggling against the insanity that comes with the revelation of the terrible truth of reality-Lovecraft pioneered all of these. Best known for his short story "The Call of Cthulhu," Lovecraft instantiated his philosophy of cosmicism into every one of his tales. This collection of fourteen essays is the first sustained academic engagement with horror author H.P. Lovecraft from a theological perspective. Covering the major themes of Lovecraft's work such as nihilism, xenophobia, dark cults, and unimaginable horrors beyond the stars, the book is divided into five sections corresponding to each of the divisions of theology: biblical, historical, systematic, practical, and comparative. With responses ranging from admiration to critique, the contributors explore the dark uncharted regions of Lovecraft's dark mythology in the service of theological truth.