Economic Imperatives for Women's Writing in Early Modern Europe delves into the early modern history of women's authorship and literary production in Europe taking a material turn. The case studies included in the volume represent women writers from various European countries and comparatively reflect the nuances of their participation in a burgeoning commercial market for authors while profiting as much from patronage. From self-representation as professional writers to literary reception, the challenges of reputation, financial hardships, and relationships with editors and colleagues, the essays in this collection show from different theoretical standpoints and linguistic areas that gender biases played a far less limiting role in women's literary writing than is commonly assumed, while they determined the relationship between moneymaking, self-representation, and publishing strategies.

For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that identify a product and differentiate it from its competitors. From the early modern period onwards, literary authors and their texts are constantly 'branded' and have been both the object and the trailblazer of a complex marketing process. The authors of this volume analyze this branding process throughout the centuries, focusing on the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, Branding Books Across the Ages seeks to show how literary scholars understand branding - a phenomenon that has long been intertwined with literature.