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Cosmetic surgery has become the subject of intense media and public
interest in the last few years. It is unique amongst the surgical
specialties in that prospective patients are directly targeted by
advertising, and often, through the use of aggressive sales and
marketing techniques. For the general public and potential
patients, understanding the procedures and accessing high-quality
care is problematic, and independent professional advice from an
appropriately trained and experienced doctor is essential. This
advice should include a realistic assessment of the benefits and
complications of any treatment.
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