approaches "the brand new normal" as the digitalization itself. The collection of research and studies explores and questions contemporary novelties in media and art related to the transformative effects of the digitalization. Featuring a broad range of topics, covering creative industries, video-on-demand services and film industry, representation of reality television in quality television,adaptations from theater to digital platforms, transformation of gender representations indigital, VR (Virtual Reality), digital festivals, player experience and engagement in video games, NFT (Non-Fungible Token), social media and crisis communication, digital self-presentation, digitalization of theater stage, new music trends in digital era, and audience development in classical music, this book is designed for scholars, researchers, intellectuals, media professionals, and artists.

Transformation of the Industry in a Brand New Normal: Media, Music, and Performing Arts is a collection of contemporary research and interpretation that aims to discover the industrial transformation in media, music, and performing arts. Featuring coverage of a broad range of topics, including film studies, narrative theory, digital streaming platforms, subscription video-on-demand services, marketing, promotional strategies of video games, distant music practices, music ecosystems, contemporary orchestras, alternative music scenes, new voice-over techniques, changing conservatory education methods, and visual arts, this manuscript of selected chapters is designed for academics, researchers, media professionals, and students who intend to enhance their understanding of transformation in media, music, and performing arts.