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"This is an important book: original, erudite, useful andambitious." -- Quarterly Journal of Speech "A remarkablebook... sure to be of lasting interest... to be reckoned with by all rhetoricaltheorists." -- Choice This is the first contemporary attemptat a holistic theory of rhetoric, well grounded in the context of cultural andsocial history. Arguing that rhetoric has always been an independent, objective, essential factor in human interaction, Valesio views it as coextensive with humanspeech in use.
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