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Exploring the competitiveness and profitability of the agricultural
sector in Central Europe, this book argues that the successful
management of agricultural enterprises is inconceivable without the
knowledge and application of modern forms of management and
technology. Organised in an analytical framework and offering
comprehensive empirical data, this book focusses on the countries
of Poland, the Czech Republic, and Hungary. The contributors
identify good practices, unresolved problems, and factors
influencing profitability. Topics explored include the challenges
of increasing sales potential, competitiveness, partnerships and
cooperation, human resources issues, and risk management. By
constituting a valuable source of knowledge, Managing Agricultural
Enterprises is important to those researching the agricultural
industry and management, but also to policy-makers and managers of
agricultural enterprises.
Country of origin and consumer ethnocentrism are evolving
constructs as consumers' perception of country, state, or region
changes over time. Understanding consumer motivations and attitudes
towards a country and its products can provide valuable insights
for marketing strategies. This book explores the phenomena of
consumer ethnocentrism and country-of-origin effect on the food
market using examples from Polish retailers. The book aims to
determine how appeals to the domestic or foreign country-of-origin
provided through claims, symbols, labels, and quality signs can
affect consumer attitudes and food purchase intentions as well as
to contextualise consumer behaviour issues in the broader picture
of the entire system of food production and distribution. The
reader will gain a comprehensive understanding of consumer
ethnocentrism and country-of-origin effect on the food market based
on a series of original research studies conducted in Poland. The
combination of quantitative and qualitative research methods
provides novel and valuable insights into the phenomena under
study. Based on original research, this innovative volume will be a
valuable resource for consumer behaviour, food marketing, and
international marketing scholars and students.
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