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Data is humanity's most important new resource. It has the capacity to provide insight into every aspect of our lives, the planet and the universe at large; it changes not only what we know but also how we know it. Exploiting the value of data could improve our existence as much as - if not more than - previous technological revolutions. Yet data without empathy is useless. There is a tendency in data science to forget about the human needs and feelings of the people who make up the data, the people who work with the data, and those expected to understand the results. Without empathy, this precious resource is at best underused, at worst misused. Data: A Guide to Humans will help you understand how to properly exploit data, why this is so important, and how companies and governments are currently using data. It makes a compelling case for empathy as the crucial factor in elevating our understanding of data to something which can make a lasting and essential contribution to your business, your life and maybe even the world.
Future viewing audiences have become totally desensitized to violence and entirely dependent on sensation to escape their boring workaday lives an addiction nurtured by the media with graphic portrayals of war and crime and with so-called reality programming. Now, TV execs in pursuit of the only things they care about higher ratings and bigger paychecks have created the ultimate reality show: Seven people, each bearing the scars of his or her past, are deposited on an island in the middle of Lake Superior. Given some bare necessities and the promise of $400,000 each if they can endure, the three women and four men risk death by starvation or freezing as the Great Lakes winter approaches. Their seven-month ordeal is entirely unscripted, they can't ask for help or they forfeit the prize, and as far as the network is concerned the fewer survivors the better.
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