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Jon Kent and Damian Ian Wayne are opposite in every way except one--they are the sons of the world's greatest heroes! To uncover a global conspiracy, this unlikely dynamic duo will need to learn to trust one another and work together to save the Earth. But who is the mysterious Candace, and what secrets does she hold that could be the key to everything? From New York Times best-selling author Ridley Pearson (Kingdom Keepers) and artist Ile Gonzalez comes the first book in an epic new series that follows the Super Sons of Superman and Batman as they struggle to find their place in a rapidly changing world!
The "New York Times" and "USA Today" Bestseller
Reinvent your marketing to keep up with an ever-changing marketplace
"A must-read for any business leader or marketer. It explains
how brands must be true to their essence and be reinvented to
remain relevant in this radically changed, information-rich, and
"Pearson makes the clearest statement yet about the new world of
marketing, as he makes the difficult and complex concepts of brands
and reinvention understandable to everyone."
"When it comes to global brands, Pearson has no peers. His
understanding of how companies and enterprises that breakaway from
their competitors and reinvent their businesses will inherit the
next era of global commerce is revolutionary."
""The Old Rules of Marketing are Dead" presents a new reality:
marketing must be reinvented if it is to remain relevant by placing
a premium on business acumen, strategy and communications."
"Pearson has distilled 27 years of business experience into a
book that shows the old ways of marketing have been replaced by new
more up-to-date approaches and concepts to reinvent businesses and
brands--and drive profitable sales."
"Tim Pearson's name is synonymous with strategy,
value-proposition development, and marketing. From now on, it will
be synonymous with reinvention and the new 'do or die' rules of
"Every leader and company director must learn the fundamental
rules and principles of reinvention that will bring marketing into
the 21st century. Reinvention must be the byword for this
post-Great Recession era and the changes it requires that will make
companies and businesses of all sizes great."
About the Book:
Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not.
Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing--and bring your company's marketing into the twenty-first century.
Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can't be measured. It all adds up to the age-old belief that marketing is an art, not a science--which couldn't be further from the truth.
"The Old Rules of Marketing Are Dead" is a road map for breaking out of old, established--and increasingly ineffective--routines and reinventing your organization's marketing by: Positioning marketing as a business partner--not as a tool for meeting a strategic objective Holding marketing accountable for results with the application of hard data-- not vague qualitative measurements Providing leadership within your organization--not following the direction of everyone else
From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up--to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today's post-Great Recession business landscape.
Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. "The Old Rules of Marketing Are Dead" has what you need to reinvent your products, your services--and your future.
"Dr. Winn's story is remarkably open, unguarded and intimate. I believe that almost any physician, staff member, patient, patient family member or friend will come away with new insights and understanding after reading this moving memoir." --Frederick R. Appelbaum, M.D. Director, Clinical Research Division, Fred Hutchinson Cancer Research Center Little does he know that an unexpected call that interrupts an early Spring bike ride in the Wasatch mountains above Park City will change his life forever. A day later, when Dr. Robert Winn's beloved wife Nancy is diagnosed with the life-threatening disease acute myeloid leukemia (AML), he is too devastated and emotionally shattered to communicate with family and their many friends. For many months he can't even speak without getting choked up or crying. At the nadir of her illness Nancy is given a 5% chance of survival and Winnie (the name lovingly bestowed upon Dr. Winn by his many patients and friends) commits to always be by the side of his soul mate and to never leave Nancy alone at night. As a result, during the entire two years his wife is gravely ill and, at times, near death, he sits in the quiet of Nancy's hospital room late into the evening and writes to their family and friends. These trials and tribulations are movingly and remarkably captured for posterity in Night Reflections: A True Story of Friendship, Love, Cancer, and Survival. Life with cancer, a devastating disease for any patient and family, is a constant struggle and fight for survival that demands that you learn to live through the entire day, each hour, and every minute. Night Reflections chronicles an inspirational story of courage, love, devotion, struggle, and ultimately triumph. Night Reflections will help anyone suffering from a devastating illness, their loved ones, caregivers, and the medical community alike and the strength to face even the darkest of days.
Chapter One is addressed to a comprehensive revision of the bibliography regarding the emergence of liposomes and the first steps in their design, the type of systems (components and structures), their classification and properties. Chapter Two discusses the possibility of creating living synthetic cells. Chapter Three provides an overview of the development and application of liposomes in biomedical sciences, with special emphasis on recent advances in the investigation of multifunctional liposomes that target cells and cellular organelles with a single delivery system. In Chapter Four, the authors review the mechanisms of drug transport through the BBB using liposomes, and the design strategies for optimum liposomal properties. In Chapter Five, the development rationales and structural types of pH-sensitive liposomes is discussed Chapter Six presents the characteristic, classification and preparation methods of liposomes. To develop liposomal drug delivery system, functional liposomes including antibody-conjugating liposomes known as immunoliposomes and stimuli-triggered liposomes such as pH- and thermo-sensitive liposomes have been investigated in Chapter Seven. Chapter Eight covers the use of thermosensitive liposomes for drug delivery and cancer therapy, because the side-effects of anticancer drugs are restrained and drug release can be controlled in combination with local hyperthermia. In Chapter Nine, the authors summarise the potential of OMLs as a novel adjuvant and antigen delivery vehicle for induction of encased antigen-specific strong T cell immunity. Chapter Ten presents the recent advances of liposomes in drug and vaccine delivery and shed light to the application of DSC to thermodynamic characterisation of liposomal delivery platforms. Chapter Eleven focuses on various liposomal delivery systems that are currently being explored to overcome the anatomical and physiological obstacles to improve the delivery efficiency of BNCT to brain glioma cells.
AUTHOR'S PREFACE For 34 years, I've been working in fiber optic communications. I've made or viewed more than twenty one thousand OTDR races. During these experiences, I, and several of my professional associates, have noted that OTDR testing and interpretation are the two aspects of installation that cause the most difficulty to the largest number of novice installers. This book is designed to reduce such difficulty significantly With diligence, this book helps you eliminate this difficulty completely My strategy is 'divide and conquer'. This book divides the essential knowledge and understanding into five, clearly written, concise, yet comprehensive chapters. Since words alone will not be sufficient, each chapter includes figures, 120 in all, to ensure that all concepts are clear. To further assist you, each of these five chapters includes a summary of key concepts, a total of 66. These five chapters guide you through development of the understanding you need to make and interpret OTDR traces properly. The sixth chapter presents a brief summary of steps you take during field-testing. This summary includes the easily overlooked practical aspects of OTDR testing. The 151 review questions and exercises of the seventh chapter further assist you in testing, developing, verifying and strengthening your understanding. The appendices contain answers or locations of answers. But this text includes more than what I know you need to understand. The 8421 people I've trained in more than 500 presentations have asked many excellent questions. These questions have enabled me to refine my explanations so that almost anyone can understand the concepts. Finally, these questions have defined the content and structure of this book. The goal of this book is to develop your knowledge, abilities, and confidence to make and interpret traces properly. With this confidence, you will, rightly so, consider yourself a Master Of The OTDR
Six years ago a monster broke Ava Monroe's soul. She was left with nothing but an empty house and no reason to live. In starting a new life in a new city she finds the strength to carry on, but can she ever erase the demons of her past? When an act of fate brings Seth into her life, they'll attempt to discover the truth about their tainted pasts. But Seth Carter has a secret; one even he doesn't know exists. Will Ava's connection with Seth be enough to lift her up, or will it destroy what little she has left?
Ruby Carmichael, a skinny thirteen-year-old, finds her stepfather leaning over her mother's deceased body. Protruding from Eleanor's chest was a pair of scissors plunged deep in her chest. Eleanor had been Jack Parade's ex-wife for more than five years. ... Jack turned and stared at Ruby, who was standing at the kitchen entrance. Ruby stared in disbelief. Her stepdad was leaning over her mother, and her mother was dead on the floor. Eleanor's face was white with fear, and her eyes were bulging out. Jack reached around Eleanor's body to check for a pulse. She was dead. She died after the one scream that was heard by Ruby, Jack, the two men that ran through the laundry room to the rear exit, and the two men who climbed through Eleanor's bedroom window. Ruby was numb with fear. ... ... "Ruby, what are you doing here?" ... ... "Dad, you were touching the scissors in Mom's chest. I saw you. Why?..". Jack Parade marries Maria Louisa Garcia-Stewart and becomes the stepfather of her twin eleven-year-old boys. Ruby instantly becomes a sister, daughter, granddaughter and niece. This is all overwhelming to a young, private girl who suffers with emotional problems, as well as, being eccentric with bouts of depression. She is considered a suspect in her mother's murder. Ruby's life is in danger along with her new family. Ruby has a secret that even Ruby doesn't know about. Her biological father, Lester Carmichael, who was just released from prison after a ten year sentence, wants Ruby. He wants her dead or alive. Eleanor's boyfriend, Boris also wants Ruby, but he wants Ruby alive.
2012 New Mexico-Arizona Book Awards Finalist Bill Pearson, Photograper and his wife, Annmarie Pearson, poet have teamed up to create this novelity book, "Nature Rhymes with Natural Impressions" for your viewing pleasure. The photographs are inspirations of Bill's flair to capture nature's natural attractions in its most panoramic elegance. Annmarie's poetry compliments Bill's photographs and vice versa. Together their art is shared as a dynamic collaboration in poetry and photographs.
AUTHOR'S PREFACE Installing fiber optic connectors is not difficult: when my two sons were 10 and 13, I trained them to install connectors. They achieved the three goals of installation: low power loss, low installation cost, and high reliability. They did so, even though they had their CD players plugged into their ears (Now I've dated myself ) This text guides you to achieve these three goals. This is no idle boast: in training installers, I have observed the results and refined these procedures to include only those instructions that work for almost all trainees. The procedures in this manual reflect refinement from 21 years of training, more than 500 presentations, and more than 7900 trainees. With very few exceptions, all trainees have achieved these three goals So will you. This text guides you through successively increased understanding and knowledge, from basic to subtle. Chapter 1 provides the basic understanding of connectors in the network. Chapter 2 provides a detailed understanding of the language of fiber connectors: their functions, structure, performance, types, similarities, advantages, and installation methods. With this understanding, you can understand Chapter 3. Chapter 3 presents the principles of installation for four commonly used methods. This understanding of the principles underlying the procedures has three benefits. First, you know the consequences of failure to follow the instructions. Second, you are more likely to follow the instructions than you would be without this understanding. Third, you perform troubleshooting with an extensive understanding of the potential causes of high loss and low reliability. Chapter 4 presents instructions for inspecting connectors that require polishing. These instructions show you how to inspect, rate, and diagnose causes of high loss. With this chapter, you can easily identify causes of high loss and appropriate corrective actions. Chapters 5-8 present detailed instructions for four commonly used methods. Each set of instructions guides you to achieve the three goals. These instructions include 'do not do's' and cautions. These 'do not do's' and cautions help you avoid the commonly-made errors I've observed during training of more than 7000 installers. With minor modifications, these chapters can be used to install or train with any connector available. In addition, each chapter contains two useful sections: a troubleshooting section and a one-page summary. The troubleshooting section helps you recognize the symptom of an error and identify the step(s) at which the error occurred. This section speeds up achieving the three goals. During field installations, you can use a copy of the one page summary as a guide and reminder. Chapter 5 presents installation and polishing of multimode connectors. In addition, it contains polishing instructions for singlemode epoxy and quick cure adhesive connectors to achieve -50 dB reflectance. Chapter 6 presents installation and polishing of multimode connectors with quick cure adhesive. Chapter 7 presents installation and polishing of multimode connectors with hot melt adhesive. Chapter 8 presents installation of both multimode and singlemode connectors with the no-polish, no adhesive method, also known as the 'cleave and crimp' method. This manual contains review questions for Chapters 2-8 to assist you and the trainer in assessing and reinforcing understanding. When used prior to hands on training, these questions can lead to excellent results, both in training and in field installation. This manual is one of a series on Mastering Fiber Optics. Published manuals are: Professional Fiber Optic Installation-Essentials For Success Mastering The OTDR-Trace Acquisition And Interpretation Best Regards, Eric R. Pearson, CFOS/T/C/S/I
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