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The Brain Book - An Illustrated Guide to its Structure, Functions, and Disorders (Hardcover): Rita Carter The Brain Book - An Illustrated Guide to its Structure, Functions, and Disorders (Hardcover)
Rita Carter 1
R602 R342 Discovery Miles 3 420 Save R260 (43%) Shipped within 7 - 12 working days

This award-winning science book uses the latest findings from neuroscience research and brain-imaging technology to take you on a journey into the human brain. CGI artworks and brain MRI scans reveal the brain's anatomy in unprecedented detail. Step-by-step sequences unravel and simplify the complex processes of brain function, such as how nerves transmit signals, how memories are laid down and recalled, and how we register emotions. The book answers fundamental and compelling questions about the brain: what does it means to be conscious, what happens when we're asleep,and are the brains of men and women different? Written by award-winning author Rita Carter, this is an accessible and authoritative reference book to a fascinating part of the human body. Thanks to improvements in scanning technology, our understanding of the brain is changing fast. Now in its third edition, the Brain Book provides an up-to-date guide to one of science's most exciting frontiers. With its coverage of over 50 brain-related diseases and disorders - from strokes to brain tumours and schizophrenia - it is also an essential manual for students and healthcare professionals.

The Human Brain Book - An Illustrated Guide to Its Structure, Function, and Disorders (Hardcover): Rita Carter The Human Brain Book - An Illustrated Guide to Its Structure, Function, and Disorders (Hardcover)
Rita Carter
R714 R564 Discovery Miles 5 640 Save R150 (21%) Shipped within 7 - 11 working days
Read People: Understand behaviour. Expertly communicate - 20 thought-provoking lessons (BUILD+BECOME) (Hardcover): Rita Carter Read People: Understand behaviour. Expertly communicate - 20 thought-provoking lessons (BUILD+BECOME) (Hardcover)
Rita Carter 1
R311 R250 Discovery Miles 2 500 Save R61 (20%) Shipped within 7 - 12 working days

Can you spot a lie? Using a unique, visual approach to explore the science of behaviour, Read People shows how understanding why people act in certain ways will make you more adept at communication, more persuasive and a better judge of the motivations of others. The increasing speed of communication in the modern world makes it more important than ever to understand the subtle behaviours behind everyday interactions. In 20 dip-in lessons, Rita Carter translates the signs that reveal a person's true feelings and intentions and exposes how these signals drive relationships, crowds and even society's behaviour. Learn the influencing tools used by leaders and recognise the fundamental patterns of behaviour that shape how we act and how we communicate. At Build and Become we believe in building knowledge that helps you navigate your world. Our books help you make sense of the changing world around you by taking you from concept to real-life application through 20 accessible lessons designed to make you think. Create your library of knowledge. For further information on Build&Become, follow us on Instagram, Twitter and Facebook

The Brain in Minutes (Paperback): Rita Carter The Brain in Minutes (Paperback)
Rita Carter 1
R306 R250 Discovery Miles 2 500 Save R56 (18%) Shipped within 7 - 12 working days

The brain is considered the most complex structure in all of creation. But recent discoveries in neuroscience are now revealing the inner secrets of the brain - how it works, why it makes us who we are and what happens when it goes wrong. This cutting-edge and comprehensive guide explains why the human brain became so clever; how it controls everything from breathing, sleeping and seeing to identity, imagination, pleasure and pain; and what will happen when the brain integrates with computers or the latest genetic discoveries. Award-winning science writer Rita Carter also demystifies amnesia, multiple personalities, psychopathy, dreaming, hallucinations, addiction, autism, dyslexia, schizophrenia, dementia, and numerous other conditions of the mind. The Brain in Minutes covers: the origin and anatomy of the brain; control of the body; mood and emotions; perception; consciousness; memory and learning; personality; intelligence and other higher functions; language; strange states of the mind; malfunctions, disease and treatments; and the future of the brain. It also includes 200 high-tech scans, images and diagrams that detail and explain the structure and workings of the amazing human brain.

Multiplicity - The New Science of Personality, Identity, and the Self (Hardcover): Rita Carter Multiplicity - The New Science of Personality, Identity, and the Self (Hardcover)
Rita Carter
R536 R445 Discovery Miles 4 450 Save R91 (17%) Shipped within 7 - 11 working days

MULTIPLICITY presents an entirely new view of our selves. Instead of seeing each person as a single personality, Carter argues that we all consist of multiple characters, each one with its own viewpoint, emotions and ambitions. The mother who feeds breakfast to her children, for example, has quite different concerns and opinions from the woman taking part in a boardroom discussion two hours later, and from the woman she will be with her husband that night. Yet all three may share the same body, and none is any more "authentic" than another. Personality changes in a person are conventionally frowned upon, but Carter shows that in today's world our ability to switch from one personality to another according to what is demanded of us is a huge strength, providing one's personalities work together as a team rather than against each other. In addition to its groundbreaking scientific thesis, MULTIPLICITY contains extensive exercises designed to help readers achieve this harmony.

Multiplicity - The New Science of Personality (Paperback): Rita Carter Multiplicity - The New Science of Personality (Paperback)
Rita Carter
R239 R197 Discovery Miles 1 970 Save R42 (18%) Special order

Rita Carter -- award-winning science writer, acclaimed author and international speaker -- brings to light this new and vital understanding of personality in THE CROWDED MIND. Rita explains that inside every individual is a team of personalities, working together to give the impression of one unified self. We are used to thinking of ourselves in black and white -- either introvert or extrovert -- but in fact we are all an amalgam of these different characters. That's why we sometimes feel like a different person depending on mood, company and surroundings. In the case of multiple personality disorder, the 'norm' is simply accentuated. This remarkable theory is rooted in the science of psychoneurology -- linking behaviours to physical events in the brain. However, THE CROWDED MIND will also be a practical guide to the maintenance of a happy 'household' of personalities, explaining how and why we need these different versions of ourselves to function successfully in life. A third dimension to this startling book will be its philosophical implications about what it is to be human and truly understand ourselves.

Multiplicidad - La Nueva Ciencia de la Personalidad (Spanish, Paperback): Rita Carter Multiplicidad - La Nueva Ciencia de la Personalidad (Spanish, Paperback)
Rita Carter
R524 R469 Discovery Miles 4 690 Save R55 (10%) Special order

Accessible and thought provoking, this unique interpretation posits that an individual's sense of self as a single, permanent being is an illusion and that each person is rather a collection of diverse personalities unified by common experiences. Far from being a hindrance, however, these multiple selves are a necessary mental mechanism to deal with an ever-evolving world. Through extensive exercises, graphs, and illustrations, this groundbreaking study demonstrates how to achieve harmony among these distinct personalities--avoiding the stress-inducing conflict that can often result between them--in order to fully harness their strength and potential. "Accesible y estimulante, esta interpretacion unica sostiene que la imagen de un individuo tiene de si mismo como un ser unico y permanente es una ilusion y que cada persona es, mas bien, una coleccion de varias personalidades unidas gracias a recuerdos comunes. En vez de ser un estorbo, sin embargo, estas personalidades son un mecanismo necesario en un mundo en transformacion. A traves de ejercicios extensos, graficos e ilustraciones, este estudio innovador demuestra como lograr la armonia entre estos distintos seres--evitando el conflicto entre estos que puede resultar en estres--para aprovechar su fuerza y potencial."

The People You Are (Paperback): Rita Carter The People You Are (Paperback)
Rita Carter
R233 R190 Discovery Miles 1 900 Save R43 (18%) Special order

In THE PEOPLE YOU ARE, Rita Carter - award-winning science writer and international speaker - offers a new and vital understanding of personality. Rita explains that nearly every one of us is a team of personalities, working together, for the most part, to give the impression of a unified self. We are used to thinking of ourselves as one thing or the other - either introvert or extrovert, say - but things are rarely that simple for most of us. That's why we sometimes feel like a different person depending on mood, company and surroundings, why we sometimes suffer unaccountable memory lapses, why we buy something we then decide we didn't want in the first place, or why 'somebody else' turns off the alarm clock in the morning. Importantly, THE PEOPLE YOU ARE is also a practical guide to building a happy 'household' of personalities, explaining how to identify these different versions of ourselves and how to enable them to co-operate so that we can function successfully in life. THE PEOPLE YOU ARE is both an eye-opening and highly practical account of personality.

The Brain Book - An Illustrated Guide to its Structure, Functions, and Disorders (Hardcover, 2nd edition): Rita Carter The Brain Book - An Illustrated Guide to its Structure, Functions, and Disorders (Hardcover, 2nd edition)
Rita Carter 1
R475 R364 Discovery Miles 3 640 Save R111 (23%) Special order

This award-winning science book uses the latest findings from neuroscience research and brain imaging technology to take you on a journey into the human brain. Computer-generated 3-D artworks, brain MRI scans, and stunning graphics reveal the brain's anatomy in unprecedented detail. Step-by-step sequences unravel the complex processes of brain function, such as how nerves transmit signals, how memories are laid down and recalled, and how we register emotions. The book also looks at fundamental and compelling questions about the brain, such as what it means to be conscious, the nature of creativity, what happens when we're asleep, and whether the brains of men and women are different. Including coverage of over 50 brain-related diseases and disorders - from strokes to brain tumours and schizophernia - The Brain Book is not only an accessible and authoritative reference book to a fascinating part of the human body, but also an essential manual for students and healthcare professionals.

Mapping the Mind (Paperback, 2nd revised and updated ed): Rita Carter Mapping the Mind (Paperback, 2nd revised and updated ed)
Rita Carter
R833 Discovery Miles 8 330 Special order

Today a brain scan reveals our thoughts and moods as clearly as an X-ray reveals our bones. We can actually observe a person's brain registering a joke or experiencing a painful memory. In "Mapping the Mind", award-winning journalist Rita Carter draws on the latest imaging technology and science to chart how human behavior and personality reflect the biological mechanisms behind thought and emotion. This acclaimed book, a complete visual guide to the coconut-sized, wrinkled gray mass we carry around inside our heads, has now been completely revised and updated throughout. Among many other topics, Carter explores obsessions and addictions, the differences between men's and women's brains, and memory. This title is comprehensively updated for this edition with the latest research, case studies, and contributions from distinguished scientists. It addresses recent controversies over behavior prediction and prevention. It includes new information on mirror neurons, unconscious cognition, and abnormalities in attention spans.

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