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Qualitatswahrnehmung aus Kundensicht (German, Paperback, 2002 ed.): Rita Rizk-Antonious Qualitatswahrnehmung aus Kundensicht (German, Paperback, 2002 ed.)
Rita Rizk-Antonious
R1,609 Discovery Miles 16 090
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Qualitat ist gefragt. Doch was letztlich zahlt, ist das, was der Kunde wahrnimmt. Dieses Buch beschreibt, welche Faktoren die Qualitatswahrnehmung beeinflussen. Der Leser erhalt innovative Ideen und Empfehlungen aus den Branchen Reise und Touristik, Hotel- und Gastronomie, Automobilbereich, Kreditinstitute und Weiterbildung, um Exzellenz in der Servicequalitat zu erzielen. Besonderheiten aus dem amerikanischen, asiatischen und arabischen Kulturkreis runden dieses nutzliche Werk ab.

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