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The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.
Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.
In The Ride Of A Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:
This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
Robert Iger's visionary leadership of The Walt Disney Company has marked a new era at one of the world's largest media companies, preserving Disney's heritage whilst transforming the business into an agile and disruptive force within the entertainment industry. As the steward of some of the most respected and beloved brands around the globe, Iger's strategic vision focuses on three fundamental pillars- generating the best creative content possible; fostering innovation and utilizing the latest technology; and expanding into new markets. Building on Disney's rich history of unforgettable storytelling, Iger's acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox, and the landmark opening of Disney's first theme park and resort in Mainland China, have made Disney an industry leader through its creative content offerings across new and multiple platforms. Reflecting on a remarkable career, Iger offers vital lessons on leadership and creativity.
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