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For one- or two-semester introductory courses in business
statistics. Eliminate the intimidation factor from learning
statistics for business Robert Donnelly's Business Statistics was
written in a conversational tone designed to reduce the level of
anxiety that many business students experience when taking a
statistics course. The 3rd Edition maintains the author's
successful and straightforward approach that explains each concept
and why it's important, directly to students. Through an abundance
of comments in the margins that clarify specific topics, a variety
of applications, and Your Turn practice opportunities in each
chapter, students see business statistics in action -- both in the
classroom and the world around them. Also available as a Pearson
eText or packaged with MyLab Business Statistics Pearson eText is a
simple-to-use, mobile-optimized, personalized reading experience
that can be adopted on its own as the main course material. It lets
students highlight, take notes, and review key vocabulary all in
one place, even when offline. Seamlessly integrated videos and
other rich media engage students and give them access to the help
they need, when they need it. Educators can easily share their own
notes with students so they see the connection between their eText
and what they learn in class -- motivating them to keep reading,
and keep learning. MyLab (TM) combines trusted author content with
digital tools and a flexible platform, MyLab personalizes the
learning experience and improves results for each student.
Optional: one sentence for discipline-specific benefit can go here.
If you would like to purchase both the physical text and MyLab
Business Statistics, search for: 0135229936 / 9780135229934
Business Statistics Plus MyLab Statistics with Pearson eText --
Access Card Package, 3/e Package consists of: 0134685261 /
9780134685267 Business Statistics 0134782925 / 9780134782928 MyLab
Statistics with Pearson eText -- Standalone Access Card -- for
Business Statistics Note: You are purchasing a standalone book;
Pearson eText and MyLab do not come packaged with this content.
Students, ask your instructor for the correct package ISBN and
Course ID. Instructors, contact your Pearson representative for
more information.
Marketing is the battle for the customers mind. The goal for any
brand is to own a share of customer's minds a position in their
mental product grid that has value to the customer and the company
that owns the brand. In reality, brand equity in their customer's
minds is any company's most valuable asset. The mind is like a
dripping sponge and the only way to get in is too displace what
already exists. This is the essence of establishing a unique value
proposition, and perpetually defending against competitor's
challenges i.e. creating, growing, and protecting brand equity.
This book describes the process of establishing brand equity and
maintaining, and growing the value of the company's brand
portfolio. It contains a plethora of examples of well known brands
and their brand equity strategies. This book is essential reading
for any student or manager to embellish their knowledge about
marketing, and building brand equity, specifically. There is a
powerful marketing maxim: ""if the customer gets to the future
before you do, they will leave you behind"". In an era of
one-to-one social media driven mobile marketing this concept has
become even more relevant.
ALERT: Before you purchase, check with your instructor or review
your course syllabus to ensure that you select the correct ISBN.
Several versions of Pearson's MyLab & Mastering products exist
for each title, including customized versions for individual
schools, and registrations are not transferable. In addition, you
may need a CourseID, provided by your instructor, to register for
and use Pearson's MyLab & Mastering products. PackagesAccess
codes for Pearson's MyLab & Mastering products may not be
included when purchasing or renting from companies other than
Pearson; check with the seller before completing your purchase.
Used or rental booksIf you rent or purchase a used book with an
access code, the access code may have been redeemed previously and
you may have to purchase a new access code. Access codesAccess
codes that are purchased from sellers other than Pearson carry a
higher risk of being either the wrong ISBN or a previously redeemed
code. Check with the seller prior to purchase.
Robert Donnelly's Business Statistics eliminates the intimidation
factor from learning statistics for business. The Second Edition
maintains Donnelly's successful straightforward, conversational
approach that explains each concept and why it is important
directly to students. Through an abundance of comments that clarify
specific topics, a variety of applications, and Your Turn practice
throughout each chapter, students see business statistics in
action--both in the classroom and in the world around them.
0133865002/9780133865004 - Business Statistics Plus NEW MyStatLab
with Pearson eText -- Access Card Package, 2/eThis Package
Contains
032192147X/9780321921475 - MyStatLab for Business Statistics --
Glue-In Access Card, 1/e
0321925122/9780321925121 - Business Statistics, 2/e
0321929713/9780321929716 - MyStatLab for Business Statistics
Sticker, 1/e
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