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McLuhan in Reverse proposes two new and startling theses about
Marshall McLuhan's body of work. The first argues that despite
McLuhan's claim that he did not work from a theory, his body of
work in fact constitutes a theory that Robert K. Logan calls his
General Theory of Media (GToM). The second thesis is that McLuhan's
GToM is characterized by a number of reversals, including his
reversals of figure and ground, cause and effect, percepts and
concepts; and the medium and its content as described in his famous
one-liner "the medium is the message." While McLuhan's famous Laws
of Media are part of his GToM, Logan has identified nine other
elements of the GToM. They are his use of probes; figure/ground
analysis; the idea that the medium is the message; the subliminal
nature of ground or environment revealed only by the creation of an
anti-environment; the reversal of cause and effect; the importance
of percept over concept and hence a focus on the human sensorium
and media as extensions of man; the division of communication into
the oral, written, and electric ages along with the notions of
acoustic and visual space; the notion of the global village; and
finally, media as environments and hence media ecology.
This volume covers many diverse topics related in varying degrees
to mathematics in mind including the mathematical and topological
structures of thought and communication. It examines mathematics in
mind from the perspective of the spiral, cyclic and hyperlinked
structures of the human mind in terms of its language, its thoughts
and its various modes of communication in science, philosophy,
literature and the arts including a chapter devoted to the spiral
structure of the thought of Marshall McLuhan. In it, the authors
examine the topological structures of hypertext, hyperlinking, and
hypermedia made possible by the Internet and the hyperlinked
structures that existed before its emergence. It also explores the
cognitive origins of mathematical thinking of the human mind and
its relation to the emergence of spoken language, and studies the
emergence of mathematical notation and its impact on education.
Topics addressed include: * The historical context of any topic
that involves how mathematical thinking emerged, focusing on
archaeological and philological evidence. * Connection between math
cognition and symbolism, annotation and other semiotic processes. *
Interrelationships between mathematical discovery and cultural
processes, including technological systems that guide the thrust of
cognitive and social evolution. * Whether mathematics is an innate
faculty or forged in cultural-historical context * What, if any,
structures are shared between mathematics and language
The purpose of this book is to understand the nature of social
media and the impact they are having on almost all aspects of
modern-day existence from family life and social interactions to
education and commerce. Just as fish are unaware of the water they
swim in and we humans are unaware of the air that we breathe so it
is that the users of social media are unaware of the effects of
these media and take their existence as a natural part of their
environment. The authors make use of Marshall McLuhan's media
ecology approach to understanding media in order to reveal the
effects of social media on their users, how they are changing the
nature of our social interactions and how we through our
interaction with social media have become actual extensions of our
social media, the reverse of McLuhan's notion that media are
extensions of mankind. The authors analyze the major social media
apps including Facebook, Instagram, Snapchat, Reddit, Tinder,
YouTube, TikTok, Twitter and blogs as well as examining the
Splinternet and the social media scene in Russia, China, North
Korea, Vietnam and the Islamic world. Understanding Social Media
studies the impacts of social media monopolies, the nature of
advertising and branding in social media apps and the social media
front in cyberwarfare and concludes with an analysis of the social
media counter revolution waged by players who actually helped to
create social media.
McLuhan in Reverse proposes two new and startling theses about
Marshall McLuhan's body of work. The first argues that despite
McLuhan's claim that he did not work from a theory, his body of
work in fact constitutes a theory that Robert K. Logan calls his
General Theory of Media (GToM). The second thesis is that McLuhan's
GToM is characterized by a number of reversals, including his
reversals of figure and ground, cause and effect, percepts and
concepts; and the medium and its content as described in his famous
one-liner "the medium is the message." While McLuhan's famous Laws
of Media are part of his GToM, Logan has identified nine other
elements of the GToM. They are his use of probes; figure/ground
analysis; the idea that the medium is the message; the subliminal
nature of ground or environment revealed only by the creation of an
anti-environment; the reversal of cause and effect; the importance
of percept over concept and hence a focus on the human sensorium
and media as extensions of man; the division of communication into
the oral, written, and electric ages along with the notions of
acoustic and visual space; the notion of the global village; and
finally, media as environments and hence media ecology.
The purpose of this book is to understand the nature of social
media and the impact they are having on almost all aspects of
modern-day existence from family life and social interactions to
education and commerce. Just as fish are unaware of the water they
swim in and we humans are unaware of the air that we breathe so it
is that the users of social media are unaware of the effects of
these media and take their existence as a natural part of their
environment. The authors make use of Marshall McLuhan's media
ecology approach to understanding media in order to reveal the
effects of social media on their users, how they are changing the
nature of our social interactions and how we through our
interaction with social media have become actual extensions of our
social media, the reverse of McLuhan's notion that media are
extensions of mankind. The authors analyze the major social media
apps including Facebook, Instagram, Snapchat, Reddit, Tinder,
YouTube, TikTok, Twitter and blogs as well as examining the
Splinternet and the social media scene in Russia, China, North
Korea, Vietnam and the Islamic world. Understanding Social Media
studies the impacts of social media monopolies, the nature of
advertising and branding in social media apps and the social media
front in cyberwarfare and concludes with an analysis of the social
media counter revolution waged by players who actually helped to
create social media.
Marshall McLuhan made many predictions in his seminal 1964
publication, Understanding Media: Extensions of Man. Among them
were his predictions that the Internet would become a "global
village," making us more interconnected than television; the
closing of the gap between consumers and producers; the elimination
of space and time as barriers to communication; and the melting of
national borders. He is also famously remembered for coining the
expression "the medium is the message." These predictions form the
genesis of this updated volume by Robert K. Logan, a friend and
colleague who worked with McLuhan. In this second edition of
Understanding New Media Logan expertly updates McLuhan's
Understanding Media to analyze the "new media" McLuhan foreshadowed
and yet was never able to analyze or experience. The book is
designed to reach a new generation of readers as well as appealing
to scholars and students who are familiar with Understanding Media.
This is a textbook for a survey course in physics taught without
mathematics, that also takes into account the social impact and
influences from the arts and society. It combines physics,
literature, history and philosophy from the dawn of human life to
the 21st century. It will also be of interest to the general
reader.
This is a textbook for a survey course in physics taught without
mathematics, that also takes into account the social impact and
influences from the arts and society. It combines physics,
literature, history and philosophy from the dawn of human life to
the 21st century. It will also be of interest to the general
reader.
This book brings together a number of prominent scholars to explore
a relatively under-studied area of Marshall McLuhan's thought: his
idea of formal cause and the role that formal cause plays in the
emergence of new technologies and in structuring societal
relations. Aiming to open a new way of understanding McLuhan's
thought in this area, and to provide methodological grounding for
future media ecology research, the book runs the gamut, from
contributions that directly support McLuhan's arguments to those
that see in them the germs of future developments in emergent
dynamics and complexity theory.
Originally written in the late 1970s, this book was untouched for
more than 35 years. McLuhan passed away before it went to press,
but Logan always intended to finish it. Even though much has
changed in the three decades since work on the project was halted,
many of the points that McLuhan and Logan made in the era of
'electric media' are highly cogent in the era of 'digital media.'
Looking at the future of the library from the perspective of
McLuhan's original vision, Logan has carefully updated the text to
address the impact of the Internet and other digital technologies
on the library. McLuhan prophetically foreshadowed the
transformative effect that computing would have on "mass library
organization," saying it would become obsolescent. It is perhaps no
coincidence that a key theme of the book is that libraries must
strive to create context given today's hyper information overload.
The authors believe this task can be achieved by putting together a
compact library of books providing an overview of human culture and
scholarship. This book is based on the original text that McLuhan
and Logan wrote. Logan's updates are integrated in the main text
and clearly identified by markers. This preserves the flow of the
original text and at the same time provides updates in the context
of the original study. Other significant updates include two new
chapters: Chapter 6 provides a LOM (Laws of the Media) treatment of
the new post-McLuhan digital media, and Chapter 7 discusses the
impact of these media on today's library. A second part to the
concluding Chapter has been added to update some of the conclusions
reached in 1979, and there is also a new preface.
This volume covers many diverse topics related in varying degrees
to mathematics in mind including the mathematical and
topological structures of thought and communication. It examines
mathematics in mind from the perspective of the spiral, cyclic and
hyperlinked structures of the human mind in terms of its language,
its thoughts and its various modes of communication in science,
philosophy, literature and the arts including a chapter devoted
to the spiral structure of the thought of Marshall
McLuhan. In it, the authors examine the topological
structures of hypertext, hyperlinking, and hypermedia made possible
by the Internet and the hyperlinked structures that existed before
its emergence. It also explores the cognitive origins of
mathematical thinking of the human mind and its relation to the
emergence of spoken language, and studies the emergence of
mathematical notation and its impact on education. Topics
addressed include: • The historical context of any topic that
involves how mathematical thinking emerged, focusing on
archaeological and philological evidence. • Connection between
math cognition and symbolism, annotation and other semiotic
processes. • Interrelationships between mathematical discovery
and cultural processes, including technological systems that guide
the thrust of cognitive and social evolution. • Whether
mathematics is an innate faculty or forged in cultural-historical
context • What, if any, structures are shared between mathematics
and language
This edition adds a new language, the Internet, that emerged
between The Fifth Language (1995) and the 2000 iteration of The
Sixth Language. Before sharing new insights into the nature and
origins of language, Logan (Media Ecology Association, New York
U.), recants his earlier nomination of virtual reality as a seventh
language. He explores writing
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