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This book provides practitioners with a basic understanding of
strategy and the process of strategic management. Using academic
foundations and best practices from business life, the authors
present the most important strategy tools and how they interact.
The book gives a concise overview over the focal areas and
considerations of strategy in practice. It enables managers to
analyze and interpret business information with regard to the
underlying strategic notions. A hands-on introduction to strategic
management by leading marketing authority Philip Kotler, top
management consultancy founder Roland Berger, and strategy expert
Nils Bickhoff.
Green business is here. It is a multi billion business with
enormous growth potential, driven by megatrends such as demographic
change, climate change and urbanization. It is driving the
transformation of existing businesses and changing the way
customers and suppliers act, forcing them to rethink their business
strategy.
This book provides practitioners with a basic understanding of
strategy and the process of strategic management. Using academic
foundations and best practices from business life, the authors
present the most important strategy tools and how they interact.
The book gives a concise overview over the focal areas and
considerations of strategy in practice. It enables managers to
analyze and interpret business information with regard to the
underlying strategic notions. A hands-on introduction to strategic
management by leading marketing authority Philip Kotler, top
management consultancy founder Roland Berger, and strategy expert
Nils Bickhoff.
Having read this book: You will have a basic understanding of
strategy and the process of strategic management. You will know the
most important strategy tools (incl. the respective original
literature) and how they interact. You will be aware of the focal
areas and considerations of strategy in practice. You will be able
to analyze and interpret business information with regard to the
underlying strategic notions.
Green business is here. It is a multi billion business with
enormous growth potential, driven by megatrends such as demographic
change, climate change and urbanization. It is driving the
transformation of existing businesses and changing the way
customers and suppliers act, forcing them to rethink their business
strategy.
Is there too much inequality? We are witnessing for the first time
in many decades a vigorous public debate in the United States and
many European countries as to whether income inequality is
approaching unjustifiable levels. The financial crisis has drawn
special attention to remuneration at financial firms, as well as
other more broadly based increases in inequality, and the pendulum
may well have swung back toward attitudes favoring strengthened
regulations. It is against this background of shifting public and
political views about income inequality that the Roland Berger
Foundation decided to solicit the opinions of U. S. and European
political, business, and labor leaders by partnering with the
Stanford Center for the Study of Poverty and Inequality. This
initiative, led by a diverse team of five authors, sought to cast
light on how prominent European and U. S. leaders are making sense
of rising inequality. The objective was not to provide yet another
scholarly tome on inequality, or another analysis of how the
general public views inequality. We are already awash in such
analyses. What we don't know, and what we have sought to offer, is
a window into how senior leaders view this historic moment. In the
summer of 2009, we interviewed thirteen political, business, and
labor leaders and presented these interviews in their original
form.
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