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THE ZEN OF SELLING The Way to Profit from Life's Everyday Lessons
For professional salespeople on the go, wading through a
'500-steps-to-success' manual or trying to memorize sales rules are
poor ways to learn. Salespeople know that nothing beats the impact
of a real-life story. Now every important sales secret has been
clarified and crystallized in this short, lively, and compelling
collection of 17 stories. From handling harsh rejection to closing
a tough sale, the stories use real-life contexts and fully fleshed
out characters to illustrate fundamental selling rules. The truths
that emerge in The Zen of Selling are universal, cutting across the
sales spectrum of products, industries, experiences, and styles.
Both enlightening and entertaining, the book is ideal for
experienced salespeople who want a quick, fun to read refresher and
for newcomers seeking an innovative primer on the essentials of
selling.
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