Based on a 35-year voyage of discovery into the art of swimming, this work looks at the most popular strokes - front crawl, back stroke, breast stroke and butterfly - focusing on maximum efficiency and minimum strain. Swimming improves your flexibility, tones your body and can help to boost your self-esteem and produce a sense of well being. It is the nation's most popular sporting activity with 11.9 million people swimming regularly. However, most people don't know how to swim properly. Steven Shaw's method takes the Alexander Technique into the swimming pool - focusing on releasing tension from the head, neck and back. Steven has evolved a unique way of breaking down strokes into a series of therapeutic movements, which can be practised individually or with a partner, in a pool or on dry land. These provide the building blocks, which combine to make it possible for anyone to recraft their own strokes in a way that promote good body use and avoid injuries. Instead of performing physical actions in an automatic way, you begin to learn body awareness. This way of swimming not only feels freer and more open, it is graceful and has a sense of flow, often absent from the way many people swim.

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Shaw deals with key events, issues and developments and the book will be invaluable to anyone wishing to cut through the mass of fine detail and data which can be found in other works in favour of a direct, authoritative and well-informed short history. Novel, original and highly accessible, this book makes it altogether easier to understand penal affairs. Touching on the key events which continue to shape penal policy in England and Wales, it looks at 'seismic shifts' since 1980, points to 'a new democratic mood' and anticipates how things might shape up in coming decades. A remarkable account which goes to the heart of penal policy in England and Wales. Refreshing and insightful, this work will prove to be invaluable to practitioners, students, researchers and those wishing to understand 'the new democratic mood', its relationship to crime and punishment and where it is leading.

This story is the direct result of me sitting in the Athens airport departure lounge waiting for my flight back to the UK, picking bits of bright green expanded polyurethane adhesive out of my hair and dark brown polyester resin from my beard. I think that the realisation that I had glued my feet into my boat shoes and stuck my toes together brought home the absurdity into which my life had descended. My situation was hammered home when the security people asked me to take off my shoes before I walked through the airport scanner. I had to tear great lumps of skin from my insoles to get the shoes off. What was revealed was akin to some disgusting tropical foot disease and brought horrified gasps from the security girl. All I could do was shrug my shoulders and say "I have a boat," and to most Greeks that explains everything. How often have you sat in a sterile workplace and dreamed of sun, blue sea and bright sunny islands? Does your dream involve a boat or the enchanted Aegean? Are you ready for the reality? The truth is that living your dream can be more akin to wrestling with demons or riding your nightmares. This is the story of my wife and I and a shared dream of cruising the eastern Mediterranean, basking in the hot sun, swimming in warm seas and enjoying the food and wine. However all of the years of our boating in Northern Europe could not equip us for the chaos and insanity we live every time we step aboard, nor did it equip us for the crazy and sometimes loveable people we regularly encounter. At first we thought that fate had specially selected us for its entertainment, but as the years have rolled on we have met others similarly cursed. And a curse it is. Crazy enough to make you want to sell up and walk away but perfect enough to make you want to go aboard time after time. So if you have the dream read this first and consider taking up golf. It's cheaper and safer.

In this significant departure from and contribution to the existing psychotherapy research literature, Shaw employs a grounded theory methodology to guide the collection and analysis of interview data from clients who report unsuccessful therapy experiences. Shaw ultimately puts forth "The Client's Helical Path" as a theoretical model that subsumes four subcategories: Embarking, Evaluating, Ending, and Familiarity. Clients Embark upon a course of therapy with certain expectations; they later Evaluate their experience on the basis of these expectations; they End therapy when it is adjudicated as not sufficiently successful. Clients' Familiarity with therapy is enhanced with each successive experience, and this familiarity implicates clients' subsequent Expectations, Evaluations, and Endings. The theory contextualizes clients' experiences of unsuccessful therapy at the level of the individual, rather at the level of the course of therapy, thereby providing an understanding for how past therapy experiences influence future ones. Shaw provides multiple credibility checks for his theory.

Award-winning food critic Steven A. Shaw (a.k.a. "The Fat Guy") can get a last-minute dinner reservation at the most popular hot spot in town. He knows how that flawless piece of fish reached your plate. He can read between the lines of a restaurant review, and he knows the secrets of why some restaurants succeed and others fail. Now he shares his insider's expertise with food lovers everywhere.

But Turning the Tables is much more than an invaluable how-to guide to eating out. Written with style and humor, it's an in-depth exploration of the restaurant world -- a celebration of the incredibly intricate workings of professional kitchens and dining rooms. It is a delectable feast from a uniquely down-to-earth gourmet who has crisscrossed North America in search of culinary knowledge at every level of the food chain -- from five-star temples of haute cuisine to barbecue joints and hot dog stands -- and who has never been afraid to get his hands greasy on the other side of the swinging kitchen door.