This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

What to do when diagnosed with a breast tumour? What lies ahead? Where can I seek help? Who do I tell and how? What should I believe from everything I am told? And what can I do to help myself get better? At some point in their life, one in eight women will face breast cancer. This guide offers a new way to take control of this situation, naturally, practically and proactively. It includes a series of guidelines and remedies that will help the reader find the answers they need. Teresa Ferreiro addressed her tumour as another one of life's projects, with a starting date and a conclusion, without letting it overwhelm her life. As she says, "I don't want the tumour to be part of our daily dinner table conversation." On the day she received the diagnosis she started her research and learned to find the answers that the doctors did not give her: the causes, alternative therapies, techniques and remedies to help her through the treatment as best as possible. Teresa's experiences and suggestions are brought together in these pages in order to help other people in the same situation.