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This is an overview of the interactions between the world's
dominant country and the world's most developed institution. The
book examines the major events in the history of US-EU relations,
and suggests that changes in the international political economy
play a key role in shaping this relationship: the US and the EU are
in a constant state of competition and cooperation that varies by
issue and policy area.
The Business Environment of Europe is the first textbook to provide
a complete overview of Europe's business landscape, examining the
region's diverse economies and government policies within
historical, political, and cultural contexts. This well-researched
text examines the European Union and select European nations, and
leads students to a full understanding of the structure and
dynamics of specific industries, the impact of globalization on
European companies, and the future challenges facing the region's
business environment. Numerous tables, maps, figures, case studies
and chapter-specific bibliographies support students with little
background knowledge of the subject, and lead them to total mastery
of the material. Ideal for business students seeking background on
the historical and cultural foundations of European business, and
for international studies students seeking specific information on
European governments, policies and economics, this introductory
textbook provides a comprehensive and interdisciplinary overview of
the subject.
The Business Environment of Europe is the first textbook to provide
a complete overview of Europe's business landscape, examining the
region's diverse economies and government policies within
historical, political, and cultural contexts. This well-researched
text examines the European Union and select European nations, and
leads students to a full understanding of the structure and
dynamics of specific industries, the impact of globalization on
European companies, and the future challenges facing the region's
business environment. Numerous tables, maps, figures, case studies
and chapter-specific bibliographies support students with little
background knowledge of the subject, and lead them to total mastery
of the material. Ideal for business students seeking background on
the historical and cultural foundations of European business, and
for international studies students seeking specific information on
European governments, policies and economics, this introductory
textbook provides a comprehensive and interdisciplinary overview of
the subject.
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