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Money. Moolah. Cash. Dinero.
It’s a funny thing, money. Some people have it. Some people have lots of it. Some people don’t and most people want it. I never really thought about money until I didn’t have it. All of a sudden, it became really really important. It became so important that I delved into every aspect of it. Not just into the concept money itself but what I believed about it, how I used and abused it and my value in relation to it. It took me a couple of years of soul work, financial healing and introspection to overcome my pattern of financial crisis. Of course I can’t tell what might happen in the future but what I’ve discovered has changed my life and I’d like to use what I’ve discovered to change yours.
Financial management, a skill all of us have to learn to master, isn’t just about budgeting. It isn’t just about knowing how much you earn and how much you spend. It isn’t, just about knowing how interest rates work. It’s about a relationship; a life-long deep and committed relationship between yourself and money. It’s about understanding what drives your behaviour in money. It’s about understanding that your value extends far beyond how many Rands or Dollars enter your personal account each month.
At the core of every human being is the voice of the soul. This voice longs to live in our daily walk or the sole. Soul 2 sole tackles the journey and believes that by asking better questions and ultimately bridging this gap, the individual leader and influencer can live more effectively and make a larger difference in his/her life and the lives of their community. Soul 2 sole is about your footsteps and your soul moving to the same beat. With this book, Webster asks this essential question: Is it possible to align the Soul to the sole? Is there a movement away from conspicuous consumerism, towards a more holistic lifestyle where the pursuit of authenticity is desired? Or perhaps we should be attempting to marry modernity, technology and a new definition of what it means to live authentically, because the old definition suggests we walk barefoot, put away our phones and forgo chatting in favour of living in the spiritual moment? For your soul to find its way into the sole of your feet, the machine we know to be the brain must be acknowledged as both an enabler and a hurdle. The brain or the biological bridge between the soul/sole evolves and shifts over time; and science has now shown that we know far too little about elements of the brain, both consciously and unconsciously, to suggest any of us have full control over our authenticity. Both the soul and the sole have unique identities, completely separate from each other, and the key to understanding authenticity is to view them both in isolation as well as fused together. This book investigates the history, thinking, sociological obstacles and the neuroscience of crossing this complicated bridge to authenticity.
What are you known for? What do you want to be known for? In this motivational work of non-fiction, esteemed brand philosopher inspires individuals to re-brand themselves to align personal self-perception and esteem with how they are perceived by society. Personovation is a journey of personal innovation that involves interrogating and re-inventing your personal brand to live a healthier, happier and more fulfilled life. How can you re-introduce yourself to those around you - letting them know who you think you really are, so that people recognise your true value? Personovation takes readers on a seven-step journey to realising their goals: finding your purpose in life; deciding what price you are willing to pay to achieve your purpose; fostering strong values to create a powerful brand; managing the perception of your brand by understanding and leveraging the labels inevitably attached to you; positioning yourself, using platforms such as media and social networking to ensure your brand occupies the mind-space of people around you; paying yourself by investing in your brand to ensure that you have brand equity to leverage success; and finally, personovation: taking the leap out of your comfort zone to re-define yourself and your personal brand.
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