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This book addresses Disney parks using performance theory. Few to
no scholars have done this to date-an enormous oversight given the
Disney parks' similarities to immersive theatre, interpolation of
guests, and dramaturgical construction of attractions. Most
scholars and critics deny agency to the tourist in their engagement
with the Disney theme park experience. The vast body of research
and journalism on the Disney "Imagineers"-the designers and
storytellers who construct the park experience-leads to the
misconception that these exceptional artists puppeteer every aspect
of the guest's experience. Contrary to this assumption, Disney park
guests find a range of possible reading strategies when they enter
the space. Certainly Disney presents a primary reading, but
generations of critical theory have established the variety of
reading strategies that interpreters can employ to read against the
text. This volume of twelve essays re-centers the park experience
around its protagonist: the tourist.
This book addresses Disney parks using performance theory. Few to
no scholars have done this to date-an enormous oversight given the
Disney parks' similarities to immersive theatre, interpolation of
guests, and dramaturgical construction of attractions. Most
scholars and critics deny agency to the tourist in their engagement
with the Disney theme park experience. The vast body of research
and journalism on the Disney "Imagineers"-the designers and
storytellers who construct the park experience-leads to the
misconception that these exceptional artists puppeteer every aspect
of the guest's experience. Contrary to this assumption, Disney park
guests find a range of possible reading strategies when they enter
the space. Certainly Disney presents a primary reading, but
generations of critical theory have established the variety of
reading strategies that interpreters can employ to read against the
text. This volume of twelve essays re-centers the park experience
around its protagonist: the tourist.
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