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Revenue Management - A Practical Pricing Perspective (Hardcover): I. Yeoman, U. Mcmahon-Beattie Revenue Management - A Practical Pricing Perspective (Hardcover)
I. Yeoman, U. Mcmahon-Beattie
R3,114 Discovery Miles 31 140
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Ships in 18 - 22 working days

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Revenue Management - A Practical Pricing Perspective (Paperback, 1st ed. 2011): I. Yeoman, U. Mcmahon-Beattie Revenue Management - A Practical Pricing Perspective (Paperback, 1st ed. 2011)
I. Yeoman, U. Mcmahon-Beattie
R2,653 Discovery Miles 26 530
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Ships in 18 - 22 working days

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

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