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Pricing is about deciding your market position whereas revenue
management is the strategic and tactical decisions firms take in
order to optimize revenues and profits. This book offers insights
into research, theories, applications and innovations and how to
makes these work in different industries.
Pricing is about deciding your market position whereas revenue
management is the strategic and tactical decisions firms take in
order to optimize revenues and profits. This book offers insights
into research, theories, applications and innovations and how to
makes these work in different industries.
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