This book, the second volume of the previous successful title Eat & Go, showcase the most recent, innovative and successful graphic design and brand identity international projects for cafes, restaurants, bars, dessert shops and bakeries. In today's information-saturated world, food and drink establishments need not only to offer high-quality products, but also a unique visual identity, graphic design that stands out from the rest and good communication ideas. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies and a wealth of examples.

Now in paperback, Duotone explores the possibilities and applications of two-color printing technique, which uses either two shades of the same color, black and one tint, or two different colors. This method brings out middle tones and highlights, and its results are vibrant, colorful and stunning, generating maximum expressivity while minimizing production costs. The wide selection of projects in the book covers different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites. The variety of designs reveals the magic of duotone techniques and how designers and artists make full use of its possibilities to create dramatic and dynamic compositions. Duotone is the next big trend in graphic design. It enhances readability, makes the most of minimalist designs without overwhelming the eye, and is the perfect way to effortlessly create unforgettable atmospheres.

An inspirational photography book that opens up new perspectives and redefines our way of seeing. Perfect for readers interested in graphic design, photography and visual communication, this book takes an in-depth look at real-world graphic compositions as they are seen through the lenses of some of the world's most talented photographers. Their well-trained eyes bring out the best in colors, textures, configurations and shapes that inspire designers, artists and other creative professionals. Although the camera is the tool that captures a given scene, the person behind it frames and composes that scene according to his or her point of view, giving it a sense of geometry and harmony, and contrast in its forms, light and shadow, and colors. The vast range of photographs contained in this book share communicative quality, clear vision and distinct aesthetic concepts as they portray objects and compositions that we may miss as we rush through our day. With these images, photographers invite us into their world and share what they see, hear and feel through their lens. The book contains exclusive interviews with these talented artists in which they share professional tips and the ideas they employ in their photographic practice.

The projects shown in this book create extraordinary effects that make us doubt and fall for their magic. Waves and mazes, overlapping images, the stereoscopic vision tricks of graphic or space designs, the works showcased are wonderful examples of what an optical illusion is and how it tickles our mind.

New Fashion Boutique Design is a practical and inspirational illustrated volume that gathers examples of some of the most exclusive boutiques and stores in the world and introduces the latest trends in shop design, an area where fashion and creativity merge to deliver a unique shopping and branding experience. From luxury designer stores and exclusive boutiques to shoe shops, this comprehensive volume provides useful insights into international retail architecture and comprehensive information on the featured projects. Fashion stores are no longer mere places that one enters simply with the intention of purchasing products. Shops have also become venues for events, stages for exciting performances, and sometimes even landmarks. Likewise, retail spaces have become statements that celebrate designer labels and their products and offer multiple opportunities to engage with the brand and its values. A range of these grand stages has been captured in New Fashion Boutique Design, which offers ideas, solutions, and different approaches to product presentation across its 240 colorful and inspiring pages.

Featuring countless contemporary layout examples and practical information, New Page Design provides readers with a solid technical foundation for successful editorial design. Now in paperback, New Page Design offers a comprehensive technical explanation of basic layout principles, a crucial graphic design field that covers the arrangement of typefaces, images, colours, objects, and grids on a page. New Page Design presents also a panorama of contemporary editorial design trends and styles through a selection of 100 projects, from newspapers and magazines to catalogues, books, brochures and posters. Supported by case studies and tips and tricks, within this book readers will gain an overall understanding of the fundamentals of editorial design, including paper size, typographic units, the history of typography and the styles of different typefaces, layout elements, interaction between sections, and the optimum way to visually convey a message. It is a perfect reference for designers who are looking for practical solutions and inspiration. The book includes interviews with Bruch --Idee & Form, Any Studio, Pyramid and Linus Lohoff. Designers included and the countries they are working from at the moment of publication. Argentina: Mane Tatoulian. Australia: M. Giesser. Austria: Bruch--Idee & Form, Dominik Langegger. Brazil: Candice Alencar, Nayelli Jaraba, Estudio Lampejo, Lucas Depolo Machado. Canada: Blok Design. Chile: Cristobal Riesco. Denmark: Line Marie Rasmussen, Rasmus Jappe Kristiansen. Finland: Bond Creative Agency, Finland Tania Hoffren, France: Empire, Syndicat, GeneralPublic, My Name is Wendy, Studio Frero. Germany: Any Studio, Bureau Borsche, Carina Mahler, komma team, Miriam Koenig, Moby Digg, Slanted Publishers. Guatemala: Andres Higueros (+Mexico). Italy: Brando Corradini, Carla Cabras, Due Collective, Gusto IDS, Muttnik. Poland: Karolina Pietrzyk. Portugal: Sofia Felgueiras. Russia: Alsu Gilmanova, Ekaterina Nikolaeva, Galya Dautova and Karina Yazylyan, Timur Babaev . Spain: Clara.B Landin, creanet, David Reca, Leticia Ortin, Linus Lohoff. Sweden: Amanda & Erik, Studio Ahremark. The Netherlands: Format Wars. Turkey: Fatih Hardal. UK: Pyramid (+Portugal), Vincenzo Marchese Ragona. USA: Brian Liu (LA, CA), Pouya Ahmadi (Chigago, IL), Sagmeister & Walsh (NY, NY).

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. All these components contribute to a brand's Identity and ignite consumers' passion for purchasing.

Display Art features examples of ground-breaking visual merchandising and window displays in some of the world's most glamorous shops of brands like Cartier, Clarks, Dior, Hermes, Karl Lagerfield, Lacoste, Mulberry, Nike, Sotherby's and UNIQLO, straight from the creative minds of art directors, graphic designers and window display designers. Visual merchandising can inspire consumers to interact with products, set a brand apart from its competitors, foster brand preference, and encourage purchases. This book highlights the relationship between brands, consumers, products and the display environment, by way of examples of story-telling visual displays from some of the world's most glamorous fashion emporia, such as Hermes, Karl Lagerfeld, Cartier and Fendi, but also small outlets, department stores, museums and bookshops. The projects included in this volume showcase a wide array of ideas by renowned graphic design agencies and boutique designers that have been successfully put into practice, focusing on aspects such as structure, texture, lighting design, custom lettering, amusing illustrations, delicate paper crafting, and installations made of multiple materials such as wood, steel, fabric or rubber. All these displays are characterized by alluring artwork that appeals to the senses and instincts of consumers and passers-by. An impressive selection that showcases extremely sophisticated projects but also simple, minimal and highly creative window displays, this book is the perfect inspirational guide for art directors, visual merchandisers and fashion professionals. Brands included: Adidas, Aishti, Alko, Booma Group, Cartier, Chloe, Coach, COS, Debenhams, Diesel, Dolce & Gabbana, Fendi, Fortnum & Mason, Hackett, Harmay, Hermes, UNIQLO, Issey Miyake, John Lewis, Joseph Fashion, Karen Miller, Karl Lagerfeld, Kiko Milano, Lacoste, LaGalleria, Le Bon Marche, Liberty, Mulberry, Nordiska, Oasis, Printemps, Q25, RIBA, Seibu Shibuya, Selfridges, Tate Modern, Topshop.

A good screen layout addresses the relationship between fonts, colours, form and graphics for visual effects, and the balance between the flow of information and users' experience. The over one-hundred projects included explore how to produce functional and elegant websites and mobile applications, from the point of view of graphic designers.

Fiesta: Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. These topics, and the freedom of creativity that come with them, allow to explore the limits of design, without the restraints that come with commercial projects. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T- shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general and eager to learn about new trends. The events featured show that the success of a festival has a close connection to its tailor- made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.

The delightful patterns collected in this book, which have been created by talented designers from all over the world, are inspired by botanic shapes, the animal kingdom, geometry or abstract forms. The book presents the work of fifty designers who specialize in the field, and it includes interviews in which a selection of professionals share their design philosophy and work process. It focuses especially on home interiors, textiles, wallpaper, home accessories and fashion. Whether they are vibrant blooms or dazzling triangles, and whether they have a clean Scandinavian air or a delicate Japanese touch, the irresistible designs contained in this collection will offer the reader endless delight and heaps of inspiration for decoration and fashion fans and professionals.

Set Design For Printed Matter explores the endless possibilities and powerful impact of using the materials and techniques of set design in graphic design projects. From editorial projects, posters, and flyers to illustrations for magazines or advertising campaigns, this inspirational volume features a variety of playful international projects by the most respected professionals in the field. The works featured are sure to inspire graphic designers to conceptualize, create, and innovate. In an era of ubiquitous digital images, handmade designs carry unexpected force and creativity. Set design is more than prop building; it is a combination of craftsmanship, creativity, and styling in which textures, colors, and shapes all play a part in creating an image that conventional graphic design techniques simply cannot achieve. By deploying complex paper techniques and materials as well as an infinite variety of objects, the results create a world in which imagination and reality overlap unexpectedly.

Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users’ needs at the same time. It’s not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...). Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in some cases measurements are already taken to reduce logo details and reorganize identifiable elements to avoid losing the identity that characterizes them. In other cases, designers abandoned the old logos that no longer work well today and create more flat designs to suit today’s media. This book features both trends with detailed analysis to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.

This book includes patterns designed for textiles, stationery, interiors, and other products that have been created by international designers and that are inspired by plant and animal shapes, and geometric and abstract forms. In each chapter an interview with designers specializing in the field introduces his or her design philosophy and work process.