In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.  Vincent Stanley, Patagonia's Director of Philosophy, with Yvon Chouinard, founder and former owner of Patagonia, draws on 50 years' experience at Patagonia to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos.  Patagonia over and over throughout the years has been recognized as much for its ground-breaking environmental, social practices as for the quality of its clothes. And then, in an unprecedented action, in 2022, the Chouinard family gave their company away, converting ownership to a simple structure of trusts and non-profits, so that all the profits from the company can be used to protect our home planet and work to reverse climate chaos. In this exceptionally frank account, Stanley with Chouinard recounts how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately challenge other companies, as big as Wal-Mart and as small as the corner bakery, to do the same.  In plain, compelling prose, the authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet’s natural systems and human communities, and how that impact is forcing business to change its ways. The Future of the Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers, and communities with respect. It also describes the threats of traditional capitalism and why the owners of Patagonia chose to hack the system to ensure that the company will still exist and have impact in 100 years. An explanation of Patagonia's revolutionary new business organization, The Patagonia Purpose Trust and The Holdfast Collective, rounds out this captivating business book. 

The story told by the photographs in "California Surfing and Climbing in the Fifties "takes place against the larger backdrop of postwar America: Truman and Eisenhower, the Korean War, the Cold War and the Red Scare. Young people were embracing new symbols of non-conformity: Elvis Presley, Jack Kerouac, Marlon Brando and James Dean. All along the California coast, surfing became popular as heavy balsawood boards were replaced with lightweight ones crafted from polyurethane foam, fiberglass and resin. Meanwhile, climbers descended on Tahquitz Rock in the south and Yosemite Valley to the north to test handcrafted equipment that would set new standards for safety, technique and performance. The photographs in this volume include images of legendary surfers such as Joe Quigg, Tom Zahn, Dale Velzy and Renny Yater, in locations such as Rincon, Malibu, South Bay, Laguna and San Onofre; and famous climbers such as Warren Harding, Royal Robbins and Wayne Merry among others, photographed mostly in the Yosemite Valley by the likes of Bob Swift, Alan Steck, Jerry Gallwas and Frank Hoover. Soaked in surf, sun and adrenaline, the photographs in "California Surfing and Climbing in the Fifties" depict the birth of an era and an exhilarating moment in Californian history.

The most colorful and complete book published on the most enduring souvenir ever invented: the Hawaiian shirt. Beautifully illustrated with hundreds of images, this book recounts the colorful stories behind these marvelous shirts: as cultural icons, evocative of the mystery and the allure of the islands, capturing the vibe of the watermen culture and lifestyle -- casual, relaxed, and fun. Valued by professional collectors and by millions of vacationers and fashionistos, these shirts are enjoying a fashion revival. Drawing from hundreds of interviews, newspaper and magazine archives, and personal memorabilia, the author evokes the world of the designers, seamstresses, manufacturers, and retailers who created the industry and nurtured it from its single-sewing-machine-shop beginnings to an enterprise of international scope and importance and its revival today. The Aloha Shirt is both a dazzling, fun-to-browse art book, and a fascinating chronicle of the world's love affair with Hawaii.

The sheer granite walls of Yosemite Valley galvanized a dedicated group of rock climbers in the 1960s, who saw the nearly holdless, glacier-polished faces as the purest form of challenge. The awesome Half Dome and El Capitan were first climbed in the late 1950s, ushering in a new era of rock climbing later known as the golden age of Yosemite climbing. During this era, the climbers of the sixties developed the techniques, tools, and philosophies that made Yosemite the most influential rock climbing arena in the world. In the spirit of the social changes of the sixties, a small group of committed climbers dropped out of mainstream work and society and took up residence in Camp 4, perfecting their skills and developing a unique social scene. This austere, boulder-strewn campground became the epicenter of the climbing world. It served both as a launching pad for spectacular feats and adventures and a refuge from them. Here plans were made, teams were formed, and the rest of life was lived. The significance of Camp 4 was recently recognized with its placement on the National Register of Historic Places.