0
Your cart

Your cart is empty

Browse All departments
Price
  • R0 - R50 (1)
  • R50 - R100 (25)
  • R100 - R250 (4,964)
  • R250 - R500 (10,034)
  • R500+ (18,008)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Business & management > Sales & marketing

Showing 1 - 25 of 33032 matches in Sales & marketing

Sweat Scale Sell - Build Your Business Into An Asset Of Value (Paperback): Pavlo Phitidis Sweat Scale Sell - Build Your Business Into An Asset Of Value (Paperback)
Pavlo Phitidis
R290 R210 Discovery Miles 2 100 Save R80 (28%) In stock

An astonishing 94.6% of businesses fail to sell, closing at an enormous cost to the owner, their family, their staff and the economy. It’s a shocking realisation to many business owners that after all the courage it took to start, the creativity and care it took to build, every business faces only two possible ends: a sale or closure. So you’ve got to build to $ell.

Sweat, Scale, $ell shares real business-building stories about how ordinary business owners changed their fate using the Asset of Value™ method, a practical approach to building a winning business. With Pavlo Phitidis, they Sweated to reshape their business to be relevant to a changing world; they built a solid foundation for Scale; and then they pressed hard on the accelerator to ramp up growth in preparation for $ale to create a business any buyer would want.

Phitidis draws on 25 years of direct experience in conceptualising and building businesses across four continents. He has developed and brought to market business assets in excess of US$300 million through a combination of business start-ups, turnarounds, sales and acquisitions. Phitidis started, built and sold 12 businesses in nine years and took the lessons from the two failures, two IPOs and eight sales to build a business that builds businesses. As a co-founder of Aurik he has worked with over 1 500 established businesses across most sectors in the economy, including family businesses, partnerships and lone business owners.

PAVLO PHITIDIS is the resident entrepreneurial and business growth content contributor for Radio 702 and CapeTalk, the presenter and host of The Growth Engines for Business Day TV, as well as a speaker at both local and international business conferences.

The Art Of Hustling - Sell Or Surrender (Paperback): DJ Sbu The Art Of Hustling - Sell Or Surrender (Paperback)
DJ Sbu
R230 R181 Discovery Miles 1 810 Save R49 (21%) Shipped within 4 - 8 working days

Persuasiveness. Influence. A certain ‘something’ that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does - it’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa’s rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world. In this book Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere.

This inspiring read also acts as a practical handbook, showing you how to apply The Art Of Hustling to become a winning salesperson. It is DJ Sbu’s firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africa’s considerable unemployment problem.

His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, it’s a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey.

DJ Sbu’s career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in today’s rapidly evolving business environment. In sharing his story, he hopes to ignite others’ success.

Marketing Management - A South African perspective (Paperback, 3rd ed): Mike Cant, C. H. van Heerden Marketing Management - A South African perspective (Paperback, 3rd ed)
Mike Cant, C. H. van Heerden 3
R570 R462 Discovery Miles 4 620 Save R108 (19%) Shipped within 4 - 8 working days

With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.

Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.

Marketing In Africa (Paperback): K.M. Makhitha Marketing In Africa (Paperback)
K.M. Makhitha
R399 R331 Discovery Miles 3 310 Save R68 (17%) Shipped within 4 - 8 working days

In the developed world, which is a mature market, many businesses are finding that opportunities for growth have declined. As a result, they are seeking growth opportunities in developing economies. Africa is an emerging market, with some countries outpacing developed nations in economic growth. It has the fastest growing population and an exploding middle class with more disposable income. The continent is open for business and has become an investment destination of choice.

Marketing in Africa covers the key aspects of marketing in non-traditional markets and explains important marketing concepts. The book is about understanding the lucrative African markets, including informal markets, and how to market to them.

Your First Year in Network Marketing (Paperback, Reissue): Mark Yarnell, Rene Reid Yarnell Your First Year in Network Marketing (Paperback, Reissue)
Mark Yarnell, Rene Reid Yarnell
R337 R271 Discovery Miles 2 710 Save R66 (20%) Shipped within 7 - 12 working days

How to Keep the Dream Alive!
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.
Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more.
In an easy, step-by-step approach, you will learn how to:
·Deal with rejection
·Recruit and train
·Avoid overmanaging your downline
·Remain focused
·Stay enthusiastic
·Avoid unrealistic expectations
·Conduct those in-home meetings
·Ease out of another profession
You owe it to yourself to read this inspiring book!
"This will be the Bible of Network Marketing."
— Doug Wead, former special assistant to the president, the Bush Administration

Strategic Marketing (Paperback, 2nd Edition): J. Wiid Strategic Marketing (Paperback, 2nd Edition)
J. Wiid
R556 R452 Discovery Miles 4 520 Save R104 (19%) Shipped within 4 - 8 working days

All organisations – from modest start-ups to multinational corporations – can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation.

Strategic Marketing is structured around the four key questions facing organisations and top management when deciding on their strategic direction:

1. Where are we now?
2. Where do we want to be?
3. How will we get there?
4. Did we get there?

In addressing these questions, the book covers topics such as:

  • analysis of the customer, competitor and market
  • competitive market strategies
  • refocusing and leveraging the business
  • sustainable competitive advantage
  • going global and selecting strategies for the way forward

Written with the undergraduate student in mind, Strategic Marketing offers a comprehensive view of the current developments and challenges facing the marketing world, and shows how an effective strategic basis is a valuable tool for addressing these challenges and providing strategic direction to the organisation. In this new edition two new chapters on branding and electronic marketing strategies have been included, making this an essential guide to contemporary strategic marketing.

Digital Marketing (Paperback, 7th edition): Dave Chaffey, Fiona Ellis-Chadwick Digital Marketing (Paperback, 7th edition)
Dave Chaffey, Fiona Ellis-Chadwick
R994 R820 Discovery Miles 8 200 Save R174 (18%) Shipped within 4 - 9 working days

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Pitch To Win - How To Present, Persuade And Close The Deal (Paperback): Justin Cohen Pitch To Win - How To Present, Persuade And Close The Deal (Paperback)
Justin Cohen
R250 R198 Discovery Miles 1 980 Save R52 (21%) Shipped within 4 - 10 working days

Being the best doesn’t guarantee you’ll get the business. Having the best pitch does.

Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas in a way that is most likely to secure you the deal. Justin Cohen’s internationally acclaimed six-step formula is designed to do just that. Having taught and refined his Pitch To Win programme for five years, and having helped win numerous multimillion-dollar deals in that time, Justin now shares his secrets for success in the Pitch To Win book.

In it he reveals:

  • The number one reason a winning pitch gets chosen over the competition.
  • The mindset of people who win the most pitches.
  • A step by step guide to creating and delivering a winning pitch script.
  • How to reduce nervousness and develop ‘big pitch temperament’.
  • How to win without being salesy.
  • How to win with integrity, by living your purpose.
Brave New Work - Are You Ready to Reinvent Your Organization? (Paperback): Aaron Dignan Brave New Work - Are You Ready to Reinvent Your Organization? (Paperback)
Aaron Dignan 1
R320 R252 Discovery Miles 2 520 Save R68 (21%) Shipped within 4 - 8 working days

What's stopping you from doing the best work of your life? The way we work is broken. It takes forever to get anything done. Meetings and emails are incessant. Bureaucracy stifles talent and creativity. Is this really the best we can do? Aaron Dignan teaches companies how to eliminate red tape, tap into collective intelligence, and rethink long-held traditions that no longer make sense. In Brave New Work, he shows you how to revolutionize the way you, your team and your company works forever. * Have fewer but better meetings * Create a culture of honesty, transparency and trust * Cut down on rules to be more efficient * Be more agile and adaptive * Reignite passion and energy throughout your organisation "This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work" - Seth Godin, author of This is Marketing and Purple Cow

Madison Avenue Manslaughter - An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (Paperback,... Madison Avenue Manslaughter - An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (Paperback, 3rd edition)
Michael Farmer 1
R346 R241 Discovery Miles 2 410 Save R105 (30%) Shipped within 7 - 12 working days

The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st-century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.

Why We Buy (Paperback, Updated, Revised ed.): Underhill Why We Buy (Paperback, Updated, Revised ed.)
Underhill 1
R326 R265 Discovery Miles 2 650 Save R61 (19%) Shipped within 7 - 11 working days

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets. This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Relationship Marketing and CRM (Paperback, 4th ed): M. Tait, M. Robert-Lombard Relationship Marketing and CRM (Paperback, 4th ed)
M. Tait, M. Robert-Lombard
R488 R400 Discovery Miles 4 000 Save R88 (18%) Shipped within 4 - 8 working days

Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship Management (CRM). CRM enables organisations to provide excellent real-time customer service through the effective use of individual account information. This requires a more complex approach, since organisations need to investigate and satisfy customer needs, and have to build relationships with existing and potential customers. CRM of the future will have to secure state-of-the-art customer management services delivered to customers through the Cloud to establish a convenient, but professional, customer management service. Relationship Marketing and Customer Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within South African organisations. The book also focuses on current RM and CRM themes, such as the changing face of the customer, how to deal with positive and negative relationships, poor service experiences and the recovery of customer relationships.

Insight Selling - Surprising Research on What Sales Winners Do Differently (Hardcover): Mike Schultz, John E. Doerr Insight Selling - Surprising Research on What Sales Winners Do Differently (Hardcover)
Mike Schultz, John E. Doerr; Foreword by Neil Rackham
R496 R316 Discovery Miles 3 160 Save R180 (36%) Shipped within 7 - 12 working days

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?

Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results.

"Not only do sales winners sell differently, they sell "radically differently, "than the second-place finishers."

In recent years, buyers have increasingly seen products and services as "replaceable." You might think this would mean that the sale goes to the lowest bidder. Not true A new breed of seller--the insight seller--is winning the sale with strong prices and margins even in the face of increasing competition and commoditization.

In" Insight Selling, "Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners:

Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people.

Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options.

Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team.

They also found that much of the popular and current advice given to sellers can damage sales results. "Insight Selling" is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

V Is For Vulnerable (Hardcover, New): Seth Godin V Is For Vulnerable (Hardcover, New)
Seth Godin
R335 R312 Discovery Miles 3 120 Save R23 (7%) Special order

V is for Vulnerable by Seth Godin is a full-color ABC book for grown-ups, with a powerful message about doing great work. V is for Vulnerable looks and feels like a classic picture book. But it's not for kids, it's for hardworking adults. It highlights twenty-six of Seth Godin's principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample: A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better. F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what you're capable of. This is unlike any previous Godin book and makes a great gift, both for loyal fans and those who've never read him before. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Consumer Behaviour (Paperback, 4th ed): M. Roberts-Lombard, S. Brijball Parumasur Consumer Behaviour (Paperback, 4th ed)
M. Roberts-Lombard, S. Brijball Parumasur
R520 R424 Discovery Miles 4 240 Save R96 (18%) Shipped within 4 - 8 working days

Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer.

The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

Blue Ocean Shift - Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (Hardcover, Main Market Ed.):... Blue Ocean Shift - Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (Hardcover, Main Market Ed.)
Renee a Mauborgne, W. Chan Kim 1
R555 R336 Discovery Miles 3 360 Save R219 (39%) Shipped within 7 - 12 working days

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

The 1-Page Marketing Plan - Get New Customers, Make More Money, and Stand Out from the Crowd (Paperback): Allan Dib The 1-Page Marketing Plan - Get New Customers, Make More Money, and Stand Out from the Crowd (Paperback)
Allan Dib
R353 R225 Discovery Miles 2 250 Save R128 (36%) Shipped within 7 - 12 working days

WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you'll discover:

- How to get new customers, clients, or patients and how make more profit from existing ones.

- Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses

- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.

- A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.

- How to annihilate competitors and make yourself the only logical choice.

- How to get amazing results on a small budget using the secrets of direct response marketing.

- How to charge high prices for your products and services and have customers actually thank you for it.

Key Marketing Metrics - The 50+ metrics every manager needs to know (Paperback, 2nd Edition): Neil T Bendle, Paul Farris Key Marketing Metrics - The 50+ metrics every manager needs to know (Paperback, 2nd Edition)
Neil T Bendle, Paul Farris
R495 R422 Discovery Miles 4 220 Save R73 (15%) Shipped within 4 - 9 working days

"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them."

Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation

“50+ metrics crackles like new money…this is the best marketing book of the year.”

Updated version of Strategy + Business “2006 Best Books in Marketing award winner”

WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING

As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge.

Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”

Alchemy - The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Hardcover): Rory Sutherland Alchemy - The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Hardcover)
Rory Sutherland
R540 R425 Discovery Miles 4 250 Save R115 (21%) Shipped within 7 - 11 working days
The 8 Pillars of Social Media Marketing in 2018 - Learn How to Transform Your Online Marketing Strategy for Maximum Growth with... The 8 Pillars of Social Media Marketing in 2018 - Learn How to Transform Your Online Marketing Strategy for Maximum Growth with Minimum Investment. Facebook, Twitter, Linkedin, Youtube, Instagram +more (Paperback)
Matthew Bartnik
R313 Discovery Miles 3 130 Shipped within 7 - 11 working days
Marketing in South Africa - Consumer landscapes: Concepts and cases (Paperback, 4th ed): J. Simpson, J. Lappeman Marketing in South Africa - Consumer landscapes: Concepts and cases (Paperback, 4th ed)
J. Simpson, J. Lappeman
R445 R415 Discovery Miles 4 150 Save R30 (7%) Shipped within 7 - 10 working days

South Africa, its economy and its consumers are different in many ways. Feedback from both the academic world and the marketplace points to the fact that marketing strategies cannot simply be transposed from one country to the next. Accepted approaches to marketing in developed and other developing countries often do not achieve the same success here. Marketing in South Africa provides a window into the South African consumer landscape, approaching marketing concepts in a distinctly South African way.

For the first time, Marketing in South Africa gives specific details of the UCT Unilever Institute of Strategic Marketing’s consumer segmentation model. This feature is supported by almost 30 top academic and marketing practitioners who give a unique and innovative look at some of South Africa’s most challenging marketing issues. In addition, over 20 case studies, many of which emanate from the UCT Unilever Institute’s ongoing research over the last 17 years, allow students and practitioners to appreciate how best to apply principles to this diverse market. The book includes many video clips from the UCT Unilever Institute as well as other advertisements and YouTube clips.

Marketing in South Africa can be used by undergraduate students, postgraduate students and practitioners in the arenas of strategic marketing, consumer behaviour, marketing communications, salesmanship and market research.

Digital Marketing - Strategic Planning & Integration (Paperback): Annmarie Hanlon Digital Marketing - Strategic Planning & Integration (Paperback)
Annmarie Hanlon
R884 R753 Discovery Miles 7 530 Save R131 (15%) Shipped within 7 - 12 working days

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Consumer Behaviour (Paperback, 4th Revised edition): Zubin Sethna, Jim Blythe Consumer Behaviour (Paperback, 4th Revised edition)
Zubin Sethna, Jim Blythe
R1,138 R984 Discovery Miles 9 840 Save R154 (14%) Shipped within 7 - 12 working days

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. New to this edition: Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers' lives today titled `Brand Experiences' A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life. Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.

Digital Marketing Strategy - An Integrated Approach to Online Marketing (Paperback, 2nd Revised edition): Simon Kingsnorth Digital Marketing Strategy - An Integrated Approach to Online Marketing (Paperback, 2nd Revised edition)
Simon Kingsnorth
R780 R630 Discovery Miles 6 300 Save R150 (19%) Shipped within 7 - 12 working days

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.

Social Media Strategy - A Practical Guide to Social Media Marketing and Customer Engagement (Paperback): Julie Atherton Social Media Strategy - A Practical Guide to Social Media Marketing and Customer Engagement (Paperback)
Julie Atherton
R781 R619 Discovery Miles 6 190 Save R162 (21%) Shipped within 7 - 12 working days

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including Virgin, Nissan, Very and the National Trust, this professional guide delivers a long-term solution for maximizing social media led business development.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Crushing It - How Great Entrepreneurs…
Gary Vaynerchuk Paperback  (2)
R418 R259 Discovery Miles 2 590
Marketing Research
Jan Wiid, Colin Diggines Paperback R499 R408 Discovery Miles 4 080
Legacide - Why Legacy Thinking Is The…
Richard Mulholland Paperback  (1)
R180 R142 Discovery Miles 1 420
Business To Business Marketing
Mercy Makhitha, Michael Cant, … Paperback R462 R380 Discovery Miles 3 800
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R197 Discovery Miles 1 970
Marketing Concepts & Strategies
Lyndon Simkin, William Pride, … Paperback R781 R670 Discovery Miles 6 700
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R669 R538 Discovery Miles 5 380
Essentials Of Marketing
Mike Cant Paperback  (1)
R416 R344 Discovery Miles 3 440
Applied Marketing Cases
A Drotsky, C. H. van Heerden Paperback R366 R306 Discovery Miles 3 060
Public Relations - Theory & Practice
L. Fourie, M C Cant Paperback R360 R301 Discovery Miles 3 010

 

Partners