Colourful and vibrant Take-along mobile for on the go fun. Especially designed for baby girls!

Activity fun spinning flower rattle and soft teether.

The bright, high-contrast colours and bold patterns of this rascal stimulate baby’s developing vision, and allow baby to focus, also strengthening vision.
The colourful ribbons on the rascal encourage exploration, and provide a textural element to further develop tactile sensitivity.
Additionally, the gentle rattle sounds teach baby about cause & effect. The rascal’s attachable link allows for on-the-go fun.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

These brightly coloured fish are full of fun textures for baby to explore. Their soft, textured tails are great for mouthing, while their bumpy bellies invite baby to squeak. Each fish creates a different squeak noise. Includes a link for on-the-go fun!

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering baby's development and stimulating the brain.
High contrast patterns, product proportions, variety of sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

The Lamaze Mini Clip & Go Sprinkles the Jellyfish helps create new moments of wonder as you bond with your baby while playing.

About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning.
Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.
The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

Olive is ready to be peeled! Explore and find the sections that baby can grab and pull for hidden surprises.
Play peek a boo with the mirror, find the little friend under the peel and more. This is orange is ready to come home and play!
About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning.
Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.
The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

The all new Indy is set to be your all in-one car seat, with height adjustable headrest, the Indy can be used as a booster seat while ensuring comfort and safety for your child.

The Lamaze Mini Clip & Go Sierra the Swan helps create new moments of wonder as you bond with your baby while playing.

About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning.
Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.
The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

Uniquely designed developmental black & white Take-Along Mobile for on the go fun. Let's develop in style!

The Chicco Kaily car seat is a new Group 0+ car seat that is homologated for babies up to 13kgs.

The car seat is the perfect travel ally for little ones who will be rear-facing for the first couple of years of their lives. With standard seat-belt installation on the Kaily base, it is a safe and reliable car seat that will click into the base in the car, providing a sophisticated and easy travel experience.

Compatible with base for the Best Friend stroller and without a base for the Multi-Ride stroller to make convenient travel systems. A safe and reliable way to travel with your little one.

Fresh Meadow Days design of our charming Pack & Go Mini Mobile.

Bring safety and comfort to your baby’s car rides with the Chelino Codi car seat. The head support pillow with shoulder pads creates a snuggly space for your little one to enjoy a peaceful snooze. And to give you peace of mind, the one pull motion easily tightens the safety harness to ensure that your baby is secure in the back seat.

Includes: 2 x Doll Accessory Stroller - Lights Up

Includes: 3 x Doll Baby Assorted with Sound (38cm)

Provide visual stimulation and inspire touch with these brightly coloured and multi-textured links.
The large soft-touch ring and multi-textured links encourage tactile exploration, enhancing brain activity, while the bright colours stimulate baby’s sense of vision.
Besides being a great toy for baby to explore, the links have open ends, making it easy to link other toys together.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

Archer the Apple is one big red treat that is sure to keep babies entertained. Full of different textures to explore and encourage tactile development, it’s a fun way to aid their development process. Babies can pull on the tethered wedge to find a little friend and learn about what you might see inside an apple. Pulling and putting the apple wedge will help with fine motor skills, while grabbing crinkle rings and shaking them for surprise sounds will stimulate their hearing. Use Archer to start your early conversations about healthy eating as your weaning process begins.
About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning.
Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.
The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

3-in-1 mobile: fits most play yards or travel cots, car seats, strollers and bassinets.

Charming clip toy for on-the-go fun and engagement.

A musical mobile with features that will make your little one lit up in joy, as well as soothe them. The design of the musical mobile allows mommy and daddy to easily attach to their baby’s cot.

Our RodiFix Pro i-Size child car seat has multiple, relaxing recline positions, offering years of comfort for your child. With i-Size safety standards and an adjustable open design which alters in both height and width, your child will always be safe & comfortable as they grow with this group 2/3 car seat. With extra high side wings to maximise side impact protection and made using Eco Care 100% recycled fabrics, now everyone can sit back, relax and enjoy the ride.

Travel safely and relaxed thanks to the Maxi-Cosi back seat car mirror! You can keep an eye on your baby or toddler when their car seat is rearward facing. It helps preventing the risk of accident when parents keep turning around to check their children out. Very easy to install, the rear view car mirror offers a wide viewing angle and adjusts easily in different directions. It is tested and approved in crash tests.

The unbearably cute Beary Soothing Sound Machine from Fisher-Price provides up to 18+ hours of music and nature sounds to help comfort your baby.

Customize for 30 or 60 minutes or all-night, whatever best fits your newborn’s ever-changing needs. The bear features a soft glowing night light and has a fast-charging battery that keeps the sound machine ready to go day or night.

An included honeybee link can be used for attaching the bear to a stroller, diaper bag or canopy for travel use.

This playful pup makes a great first companion! Baby can hear Pupsqueak "bark" when his nose is touched, and rattle sounds when shaken. He is soft and cuddly and features bright colours and contrast patterns that help stimulate visual perception.

Baby can discover surprise crinkles and Pupsqueak's bone on his rope. Pupsqueak includes a multi-purpose clip, designed to clip on to strollers or changing bags so he can travel everywhere with you.

About Lamaze Toys

Lamaze toys are designed to spark little triumphs at every stage of baby’s development. Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently. The high quality, bright colors, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.