Whether you're an aspiring manager, in middle management or a global executive, gain the skills, insights and confidence you need to become a world-class manager. Over 77% of organizations believe that effective leadership is lacking in the modern workforce. That leaves a huge opportunity for success for anyone who develops their skills to become a world-class manager. This ground-breaking book uncovers the secrets of success through key insights across all sectors and all disciplines of business, from time management and meetings to developing strategies and building a team. As a globally renowned leadership expert, Wayne Clarke brings his wealth of insights to this book, distilling the key insights and skills from his globally bestselling course. Supported by a range of diverse case studies, How to Become a World-Class Manager will equip you with the skills and insights you need to take your career to new heights and reach the higher echelons of management.

Armstrong's Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs. This book provides detailed coverage of all areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward management. It also covers the HR skills needed to ensure professional success, including leadership, managing conflict, interviewing and using statistics. It is illustrated throughout in full colour and has a range of pedagogical features to consolidate learning such as source review boxes, key learning points and case studies from international organizations such as IBM, HSBC and Johnson and Johnson. This fully updated 16th edition includes new chapters on managing remote workers and developments in digital human resource management practices. There are also updates to reflect the changes throughout the HR function, such as performance leadership, 'smart' reward and employee wellbeing. Armstrong's Handbook of Human Resource Management Practice is suited to both professionals and students of undergraduate and postgraduate degrees. It is also aligned with the Chartered Institute of Personnel and Development (CIPD) profession map so can be used by those studying the Associate Level 5 and Advanced Level 7 qualifications. Online supporting resources include comprehensive handbooks for lecturers and students, lecture slides, all figures and tables, toolkits, and a literature review, glossary and bibliography.

Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects explains the fundamentals of this essential skill in a clear, practical and accessible way, making it the perfect introduction to managing better projects in your current role, or even that first step to developing a professional career as a project manager. This new 2nd edition features practical exercises and top tips, and takes you through successfully and confidently managing a project from conception to completion. Essential reading for anyone who wants to manage their own projects well without all the unnecessary jargon, How to Manage Projects makes this vital skill easily accessible with one handy, easy-to-use book. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Coding is one of the most in-demand skills in the job market. Whether you're a recent graduate or a professional, Confident Coding offers the career insights and technical knowledge you need for success. A unique combination of technical insights and fascinating career guidance, this book highlights the importance of coding, whatever your professional profile. For entrepreneurs, being able to create your own website or app can grant you valuable freedom and revolutionize your business. For aspiring developers, this book will give you the building blocks to embark on your career path. This new and improved third edition of the award-winning book gives you a step-by-step learning guide to HTML, CSS, JavaScript, Python, building iPhone and Android apps and debugging. Confident Coding is the essential guide to mastering the fundamentals of coding. About the Confident series... From coding and data science to cloud and cyber security, the Confident books are perfect for building your technical knowledge and enhancing your professional career.

Accelerate your career and transform your skillset without the commitment or cost of an MBA. This internationally bestselling book distils the full insights of an MBA, providing a comprehensive and engaging guide to success. This latest edition has been extensively updated to reflect the evolving curriculums from leading business schools, including new theories and insights on globalization and entrepreneurism. The 30 Day MBA takes you beyond the basics as it covers all 12 core disciplines of MBA courses, supported by insightful case studies from world-leading organizations such as Ikea, Cisco, Shell and Heinz. Colin Barrow draws upon his extensive academic and professional career to provide insights, guidance and clarity that equals the teaching from the world's top business schools. Look no further than The 30 Day MBA to broaden your mind with all the knowledge and confidence you need to overcome the competition and excel in your career.

From the stratospheric success of Jeff Bezos to the secret genius of Satoshi Nakamoto, 21st Century Business Icons uncovers the fascinating success stories behind some of the world's most innovative business leaders. Behind every success is the unique story of an individual who has transformed their ambition into reality. They have overcome their competition through innovation, determination and confidence. This book uncovers the stories behind these figures - while they may be divisive, controversial or polarizing - each of them offers fascinating insights into business and society. Stretching from California to Tokyo and covering sectors such as tech, retail, banking and social media, this book uncovers the secrets behind success on a global scale. Discover how Whitney Wolfe Herd reinvented the dating industry and how Jimmy Donaldson built a YouTube business empire. 21st Century Business Icons is a fascinating exploration of the entrepreneurs, influencers and pioneers who have redefined the 21st century.

The world is more digitally connected than ever before and, with this connectivity, comes vulnerability. This book will equip you with all the skills and insights you need to understand cyber security and kickstart a prosperous career. Confident Cyber Security is here to help. From the human side to the technical and physical implications, this book takes you through the fundamentals: how to keep secrets safe, how to stop people being manipulated and how to protect people, businesses and countries from those who wish to do harm. Featuring real-world case studies including Disney, the NHS, Taylor Swift and Frank Abagnale, this book is packed with clear explanations, sound advice and practical exercises to help you understand and apply the principles of cyber security. This new edition covers increasingly important topics such as deepfakes, AI and blockchain technology. About the Confident series... From coding and data science to cloud and cyber security, the Confident books are perfect for building your technical knowledge and enhancing your professional career.

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Red Bull, Cleveland Clinics, Amazon, and Arrow Electronic, the book offers a new model that will transform and optimize your content marketing.

What is the metaverse? Will it really happen? How will it affect learning and development (L&D)? Where do I start? Learning and the Metaverse explains where the Metaverse came from, what it is, where it is going, debunks the myths and demystifies the jargon. It shows how it can be used to improve training and learning activities. Written by a learning technology expert with more than 35 years' experience, this book explains what this shift from 2D to 3D learning involves and what it means for you as a learning professional. It analyses the evidence for effective learning in 3D and explains what works and what doesn't. There is also guidance on designing training that can be used in the Metaverse and why it's important to consider how people learn when doing this. This book includes discussion of the Metaverse and broader education as well as coverage of virtual reality (VR), augmented reality (AR), immersive technology and learning simulations. This guide contains everything learning professionals need to know about learning and the Metaverse.

Assistants and administrators are the backbone of every organization. Discover how to innovate and thrive in this vital sector with The Modern-Day Assistant. As technology and disruption continue to reshape the business world, the responsibilities and skills of a modern-day assistant have transformed. Executives and leaders are more dependent than ever on the unique and varied responsibilities of their administrators and assistants. Drawing upon decades of experience, Lucy Brazier OBE demystifies the strategies and approaches that will allow you to reach your full potential as an assistant, and how to accelerate your career while doing so. From building your network and developing your communication skills to time management and strategic planning, The Modern-Day Assistant is the ultimate guide to developing your abilities and reaching your full potential at work. It also explores how you can effectively capitalize upon your skills, whether that's climbing the ranks of the assistant sector or pivoting into a new role.

From the stratospheric success of Jeff Bezos to the secret genius of Satoshi Nakamoto, 21st Century Business Icons uncovers the fascinating success stories behind some of the world's most innovative business leaders. Behind every success is the unique story of an individual who has transformed their ambition into reality. They have overcome their competition through innovation, determination and confidence. This book uncovers the stories behind these figures - while they may be divisive, controversial or polarizing - each of them offers fascinating insights into business and society. Stretching from California to Tokyo and covering sectors such as tech, retail, banking and social media, this book uncovers the secrets behind success on a global scale. Discover how Whitney Wolfe Herd reinvented the dating industry and how Jimmy Donaldson built a YouTube business empire. 21st Century Business Icons is a fascinating exploration of the entrepreneurs, influencers and pioneers who have redefined the 21st century.

Designing and implementing an exceptional employee experience strategy is crucial for business success. From a leading figure in the EX field, this book provides everything needed to succeed. Employee Experience Strategy explains how to assess the needs of the organization and its employees, define and build an effective employee experience (EX) strategy and embed it successfully in the business. There is also guidance on how to get stakeholder buy-in from the rest of the business, and make sure that the EX strategy works for remote, hybrid and in-person working. It also covers how to overcome common challenges and measure the ROI of the strategy. Most importantly, this book shows how to ensure that the EX strategy delivers on the financial and performance goals of the business. This book is underpinned by primary data, research and global case studies from organizations including L'Oréal, Sanofi, and Unilever. There are also practical examples throughout and interviews with leading figures who have successfully implemented a robust employee experience strategy. Written by Ben Whitter who was recognized by Thinkers50 in 2021 specifically for his work in employee experience, this is an essential book for all senior talent professionals needing to build, embed and sustain an effective EX strategy.

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales. Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.

The Metaverse Economy equips fintech professionals with an in-depth understanding of the emergent economic models in the Metaverse and across Web3. In this book, fintech and metaverse experts Arun Krishnakumar and Theodora Lau help technology and financial services professionals prepare for the convergence of several technology paradigms: Web3, non-fungible tokens (NFTs), game and finance (GameFi) and the Metaverse. The Metaverse Economy provides an overview of the types of economic models that companies can use to scale business in Web3. Offering balanced insight into the complex world of the Metaverse, the book demystifies the technology and economic paradigms that have triggered the rise of the Metaverse. The book also focuses on the convergence of these economic models into a unified system that competes directly with traditional frameworks. The authors break down the new qualitative and quantitative attributes professionals must consider to capture the opportunities of the market. The Metaverse Economy tackles popular questions many financial services professionals have about market shares, value permanence, the ownership economy and play-to-earn models. Packed with case studies from some of the biggest brands in blockchain, DeFi, NFTs and gaming, the book helps finance professionals understand the risks associated with the Metaverse and prepare for what lies ahead.

Value-Driven Data explains how data and business leaders can co-create and deploy data-driven solutions for their organizations. Value-Driven Data explores how organizations can understand their problems and come up with better solutions, aligning data storytelling with business needs. The book reviews the main challenges that plague most data-to-business interactions and offers actionable strategies for effective data value implementation, including methods for tackling obstacles and incentivizing change. Value-Driven Data is supported by tried-and-tested frameworks that can be applied to different contexts and organizations. It features cutting-edge examples relating to digital transformation, data strategy, resolving conflicts of interests, building a data P&L and AI value prediction methodology. Recognizing different types of data value, this book presents tangible methodologies for identifying, capturing, communicating, measuring and deploying data-enabled opportunities. This is essential reading for data specialists, business stakeholders and leaders involved in capturing and executing data value opportunities for organizations and for informing data value strategies.

In the past, profit was the driving force for most business investment decisions. However, now organizations need to additionally deliver on impact goals. Responsible Business Decision Making provides a practical guide for how organizational leaders can make smart responsible business decisions. It offers a framework that eliminates internal bias, aligns ethical values with business goals and draws on diverse case studies. The book will answer questions such as: how can dialogue and data optimize decision-making? How can ESG goals be translated into concrete manageable actions? Which decisions best suit the strategic objectives of the organization? This new edition has been updated to offer an increased focus on dialogue and data-driven decision making and new coverage on ESG, Sustainable Development Goals (SDGs), digital transformation and the Raworth's Doughnut Economy framework. Readers will benefit from many new international cases covering topics such as ESG investment, SDG impact measurement and sustainability transformation.

Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource. Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of this book focuses on an individual business framework, giving an overview of 50 of the best-known frameworks. These cover essential business topics such as benchmarking, competitive intelligence, gap analysis and value chains. In this second edition, these include Kay's distinctive capabilities, Customer Activity Cycle and the 3C framework. It also covers the most recent developments in applying these models, including how to embed them remotely. Authored by a leading global market researcher with a background working on over 3,000 different research projects and supported by real-world case studies for each model, The Business Models Handbook is an invaluable resource for any professional or student. Online resources include lecture slides that align with each chapter.

In the past, profit was the driving force for most business investment decisions. However, now organizations need to additionally deliver on impact goals. Responsible Business Decision Making provides a practical guide for how organizational leaders can make smart responsible business decisions. It offers a framework that eliminates internal bias, aligns ethical values with business goals and draws on diverse case studies. The book will answer questions such as: how can dialogue and data optimize decision-making? How can ESG goals be translated into concrete manageable actions? Which decisions best suit the strategic objectives of the organization? This new edition has been updated to offer an increased focus on dialogue and data-driven decision making and new coverage on ESG, Sustainable Development Goals (SDGs), digital transformation and the Raworth's Doughnut Economy framework. Readers will benefit from many new international cases covering topics such as ESG investment, SDG impact measurement and sustainability transformation.

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

Effective risk management allows opportunities to be maximized and uncertainty to be minimized. This guide for emerging professionals provides a comprehensive understanding of risk management with tools, tips and tactics on how to offer expert insights and drive success in an ever-changing area, covering everything from Covid-19 and digitization to climate change. Fundamentals of Risk Management is a detailed and comprehensive introduction to commercial and business risk for students and risk professionals. Completely aligned with ISO 31000 and the COSO ERM Framework, this book covers the key principles of risk management and how to deal with the different types of risk organizations face. The frameworks of business continuity planning, enterprise risk management, and project risk management are covered alongside an overview of international risk management standards and frameworks, strategy and policy. The revised sixth edition includes brand new content on trends such as cyber risk, black swan events and climate risk. It has been fully updated to place the emphasis on seeing risk as 'positive' rather than a 'constant threat', and establishes that risk is different in a digital/VUCA age. Additionally, it considers in detail the impact of the climate crisis and its effect on risk management activities. Further updates from the previous edition include brand new case studies on the failure of Arcadia, HBO's bankruptcy and Boohoo's issues with modern slavery, this book provides a full analysis of changes in contemporary risk areas including digital risk management, risk culture and appetite, supply chain and statutory risk reporting. Supporting online resources include lecture slides with figures, tables and key points from the book

Be Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making. Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making. Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book will explore the future of brand storytelling in a post pandemic era. New to this edition will also be a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

Neuroscience for Learning and Development provides L&D professionals the tools and ideas to design and deliver effective initiatives with knowledge of how our brains process information. Using the latest research and concepts, this book covers areas such as motivation, habits and the link between sleep and learning. It demonstrates how to create effective learning environments and make learning 'stickier' through the use of stories. The practical tools and guidance can be applied in different contexts, such as digital learning, in-person training sessions, lectures and presentations. The third edition contains a new chapter on creating an autonomous learning culture. It explains the strategies, tools and techniques L&D professionals can use to encourage and support employees to learn in the flow of work. With insights from L&D practitioners who have applied these approaches in organizations such as Humanitarian Leadership Academy, Simply Learning UK and The Open University, this edition is an indispensable book for creating and maintaining workplace learning that benefits people and organizations.

The key to retaining competitive advantage in a volatile business world is agility. The third edition of The Agile Organization shows how to develop capabilities across the organization to adapt. With helpful checklists, tips and advice, this is a practical blueprint to building both agility and resilience at individual, team and organizational levels. It covers how to design agile organizations as well as how to implement agile models into existing organizations and people practices. There is guidance on how agility can be applied to talent management, flexible working patterns and the importance of mobilizing and energizing employees for change. This edition contains new material on agile mindsets and enterprise agile planning, alongside how hybrid forms of working can enhance resilience. There is also extended material on how inclusion and wellbeing initiatives can support individual resilience and innovation to improve performance across the organization. Case studies include ING, the University of California, Berkeley, the UK National Health Service (NHS) and SNC-Lavalin's Atkins business. This book is an essential read for HR and OD specialists, senior leaders and managers who want transform their organization and build an agile business.

The Business Analysis Handbook was ground-breaking in providing a hands-on guide to the business analyst role. This second edition reflects key developments and new career pathways in the profession. Business analysis helps organizations to develop an informed understanding of the solutions they need to drive effective change. In the age of digital transformation, the role is more important than ever. Written by an expert, the book provides practical advice on both the skills and the nitty-gritty activities of the profession and outlines tools and techniques with guidelines on how and when to apply them. This second edition offers increased guidance on remote working and different career pathways in business analysis. Readers will also benefit from a new chapter on how to build the business analysis function effectively in an organization, supported by skills matrix examples, training strategies and tips on career development. It also features examples of hot topics such as agile, sustainability and digital transformation. This is an indispensable guide for business analysts looking to upgrade their skills set and careers. It will also be invaluable for business leaders seeking to harness the value of the business analysis function within their organizations.