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Books > Business & Economics

Showing 1 - 25 of 39 matches in Business & Economics

Blockchain Babel - The Crypto Craze and the Challenge to Business (Paperback): Igor Pejic Blockchain Babel - The Crypto Craze and the Challenge to Business (Paperback)
Igor Pejic 1
R347 R273 Discovery Miles 2 730 Save R74 (21%) Dispatched within 7 - 12 working days

Blockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians, and industry experts. But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. Blockchain Babel is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years. Blockchain Babel looks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the Financial Times for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.

Superhuman Innovation - Transforming Business with Artificial Intelligence (Paperback): Chris Duffey Superhuman Innovation - Transforming Business with Artificial Intelligence (Paperback)
Chris Duffey 1
R393 R261 Discovery Miles 2 610 Save R132 (34%) Dispatched within 7 - 12 working days

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

Innovation for the Fatigued - How to Build a Culture of Deep Creativity (Paperback): Alf Rehn Innovation for the Fatigued - How to Build a Culture of Deep Creativity (Paperback)
Alf Rehn 1
R407 R272 Discovery Miles 2 720 Save R135 (33%) Dispatched within 7 - 12 working days

How many presentations on innovation have there been recently? Thousands? Millions? We are experiencing 'innovation fatigue': we feel cheated by the endless rounds of consultants who come into our organizations, deliver conceptual models that don't stick with the realities of business and then leave again. Companies and teams are left feeling more deflated than before, and with not one idea that's impacted the bottom line. Innovation for the Fatigued argues it is worth fighting for the concept and study of innovation in organizations. Business leaders are always looking over their shoulders for the next Uber moment to overtake them, and they recognize that innovation needs to be a top priority. But how does one innovate? This book is the antidote to the empty promises that pervade the innovation industry. By designing a company culture that nurtures ideas, but also defends against incrementalism and fads, we can rediscover the powerful basics of imagination, empathy, play and courage, which are all instrumental in delivering real impactful innovation. Innovation for the Fatigued will detail where companies have got innovation wrong, whilst celebrating and studying the ones that lead the way. With unique, relatable and varied examples, renowned innovation and creativity professor Alf Rehn provides a practical model for getting innovation back on track, and instilling change at speed with real concern for market demands.

Reinventing the Product - How to Transform your Business and Create Value in the Digital Age (Hardcover): Eric Schaeffer, David... Reinventing the Product - How to Transform your Business and Create Value in the Digital Age (Hardcover)
Eric Schaeffer, David Sovie 1
R547 R361 Discovery Miles 3 610 Save R186 (34%) Dispatched within 7 - 12 working days

Digital technology is simultaneously friend and foe: highly disruptive, yet it cannot be ignored. Companies that fail to make use of it put themselves in the line of fire for disintermediation or even eradication. But digital technology is also the biggest opportunity to reposition incumbent product-making businesses by thinking about how they conceive, make, distribute and support the next generation of goods in the marketplace. Reinventing the Product looks at the ways traditional products are transforming into smart connected products and ecosystem platforms at a rate much faster than most organizations think. Eric Schaeffer and David Sovie show how this reinvention is made possible: by AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing. They show how to deliver truly intelligent, and potentially even autonomous, products with the more personalized and compelling experiences that today's users, consumers and enterprises expect. Reinventing the Product makes a stringent case for companies to rethink their product strategy, their innovation and engineering processes, and the entire culture to build the future generations of successful 'living products'. Featuring case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders and business executives from top companies including Amazon, ABB, Tesla, Samsung and Google, this book provides practical advice for product-making companies as they embark on, or accelerate, their digitization journey.

The 30 Day MBA - Your Fast Track Guide to Business Success (Paperback, 5th Revised Edition): Colin Barrow The 30 Day MBA - Your Fast Track Guide to Business Success (Paperback, 5th Revised Edition)
Colin Barrow 1
R395 R280 Discovery Miles 2 800 Save R115 (29%) Dispatched within 9 - 13 working days

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business.

The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Paperback): Natalie Berg, Miya... Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Paperback)
Natalie Berg, Miya Knights 1
R395 R280 Discovery Miles 2 800 Save R115 (29%) Dispatched within 9 - 13 working days

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant's strategies, providing original insight at a time when the company is on the cusp of revolutionizing itself even further.

Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, explores whether Amazon's stores can be as compelling as its online offering and if innovations such as voice technology, checkout-free stores and its Prime ecosystem will fundamentally change the way consumers shop.

Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance, as stores of the future become less about transactions and more about experiences.

Myths of Branding - A Brand is Just a Logo, and Other Popular Misconceptions (Paperback): Simon Bailey, Andy Milligan Myths of Branding - A Brand is Just a Logo, and Other Popular Misconceptions (Paperback)
Simon Bailey, Andy Milligan 1
R350 R285 Discovery Miles 2 850 Save R65 (19%) Dispatched within 9 - 13 working days

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners' can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Digital Marketing Strategy - An Integrated Approach to Online Marketing (Paperback, 2 Revised Edition): Simon Kingsnorth Digital Marketing Strategy - An Integrated Approach to Online Marketing (Paperback, 2 Revised Edition)
Simon Kingsnorth
R690 R632 Discovery Miles 6 320 Save R58 (8%) Dispatched within 7 - 12 working days
Mastering the Supply Chain - Principles, Practice and Real-Life Applications (Paperback): Ed Weenk Mastering the Supply Chain - Principles, Practice and Real-Life Applications (Paperback)
Ed Weenk
R930 R719 Discovery Miles 7 190 Save R211 (23%) Dispatched within 7 - 12 working days

Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation. Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand the many challenges that good and effective supply chain management presents. Mastering the Supply Chain presents a different way of learning that puts the reader at the heart of a life-like situation, so that they experience the impact of every decision they make, not just in their own 'silo' but across the business. In this way, they will learn that many supply chain concepts are relatively simple to understand, but not so easy to apply in reality. Chapter 6 helps students to pull everything they've learned together and see how the concepts play out in the real world by guiding them through an interactive demonstration of the online business simulation game The Fresh Connection (free access is included with the book). This is a key text for students on supply chain management BScs and MScs as well as background reading for students playing the full version of The Fresh Connection Business Simulation game.

Predictive HR Analytics - Mastering the HR Metric (Paperback, 2nd Revised edition): Martin Edwards, Kirsten Edwards Predictive HR Analytics - Mastering the HR Metric (Paperback, 2nd Revised edition)
Martin Edwards, Kirsten Edwards
R948 R742 Discovery Miles 7 420 Save R206 (22%) Dispatched within 7 - 12 working days

HR metrics and organizational people-related data are an invaluable source of information from which to identify key trends and patterns in order to make effective business decisions. HR practitioners often, however, lack the statistical and analytical know-how to fully harness their potential. Predictive HR Analytics provides a clear, accessible framework with which to understand and work with people analytics and advanced statistical techniques. Step-by-step and by using worked examples, this book shows readers how to carry out and interpret analyses of various forms of HR data, such as employee engagement, performance and turnover, using the statistical packages SPSS (with R syntax provided), and, importantly, how to use the results to enable practitioners to develop effective evidence-based HR strategies. This second edition of Predictive HR Analytics has been updated to include new material on machine learning, biased algorithms, data protection and GDPR considerations, a new example using Kaplan Meier Survival analyses for tenure/turnover modelling and updated screenshots and examples with SPSS version 25. It is supported by a new appendix showing main R coding for the focal analyses approaches in the book, and online resources consisting of SPSS and Excel data sets and R syntax with worked case study examples.

Creating Customer Loyalty - Build Lasting Loyalty Using Customer Experience Management (Paperback): Chris Daffy Creating Customer Loyalty - Build Lasting Loyalty Using Customer Experience Management (Paperback)
Chris Daffy
R463 R433 Discovery Miles 4 330 Save R30 (6%) Dispatched within 7 - 12 working days

Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher profitability. Despite this, many of today's companies fail to recognize that the notable improvements in their service delivery are not keeping up with increased customer expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme that will win loyal customers. Demonstrating how to focus solely on the things that enable and enhance success, this book shows how to make loyalty a habit and structure a business that attracts and retains the best customers. Using examples from both UK and international companies such as Lexus, Aldi, Dyson, The Ritz-Carlton and Virgin Atlantic, Creating Customer Loyalty explains why customer experience management alone does not build lasting loyalty, and why customer expectation and customer memory management are essential. It outlines how to make every occasion epic by removing those 'ouch' moments, replacing them with 'wow' experiences, and developing dazzling recovery techniques to create unforgettable stories and positive memories.

Customer Innovation - Delivering a Customer-Led Strategy for Sustainable Growth (Paperback, 2nd Revised edition): Marion... Customer Innovation - Delivering a Customer-Led Strategy for Sustainable Growth (Paperback, 2nd Revised edition)
Marion Debruyne, Koen Tackx
R800 R622 Discovery Miles 6 220 Save R178 (22%) Dispatched within 7 - 12 working days

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition) Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, convert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow with outstanding efficiency and substantial growth. Customer Innovation, second edition, includes exciting updates around co-creation and the benefits of involving customers, stakeholders and employees from the beginning. It provides guidance on using technology to reinvent traditional business models, with consumer needs at the heart. With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate handbook for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.

Category Management in Purchasing - A Strategic Approach to Maximize Business Profitability (Hardcover, 4th Revised edition):... Category Management in Purchasing - A Strategic Approach to Maximize Business Profitability (Hardcover, 4th Revised edition)
Jonathan O'Brien
R1,331 R1,018 Discovery Miles 10 180 Save R313 (24%) Dispatched within 7 - 12 working days

Category Management in Purchasing is a comprehensive guide to strategic category management which provides a step-by-step guide to its implementation and use, and enables readers to deliver value and cost savings when sourcing and purchasing. Now in its fourth edition, this text has cemented its place as the essential reference for category management practitioners. In this new edition, Jonathan O'Brien shows how a strategic approach needs to integrate with other approaches, such as supplier relationship management and how the procurement function negotiates. Additionally, this new edition includes some new insights, based upon the experience of senior practitioners in industry, on how to make category management a success in the organization. It also includes some general updates and contextualizes the future procurement function and an ever increasing digitally enabled, de-globalized, post Brexit world. There is also additional material on the effect of international developments on procurement, updated tools and templates, and examples of how these have been successfully used in industry. Category Management in Purchasing, 4th edition connects theory and practice and provides readers with the tools to analyze complex sourcing situations quickly and clearly, and so develop innovative and creative proposals for sourcing.

Using Artificial Intelligence in Marketing - How to Harness AI and Maintain the Competitive Edge (Paperback): Katie King Using Artificial Intelligence in Marketing - How to Harness AI and Maintain the Competitive Edge (Paperback)
Katie King
R542 R428 Discovery Miles 4 280 Save R114 (21%) Dispatched within 7 - 12 working days

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Wellbeing at Work - How to Design, Implement and Evaluate an Effective Strategy (Paperback): Ian Hesketh, Cary Cooper Wellbeing at Work - How to Design, Implement and Evaluate an Effective Strategy (Paperback)
Ian Hesketh, Cary Cooper
R527 R424 Discovery Miles 4 240 Save R103 (20%) Dispatched within 7 - 12 working days

Stress at work is rising year on year, long hours are becoming the norm and presenteeism is increasing across all industries. This is not only having a detrimental effect on employee health, happiness and productivity, but is also impacting the bottom line. HR professionals are uniquely placed to manage this modern workplace crisis by implementing a wellbeing strategy. Wellbeing at Work is an essential, practical guide to designing and implementing an effective strategy that will reduce employee anxiety, increase staff engagement and improve overall performance. Written by leading experts in the field, Wellbeing at Work takes readers through the entire process, from explaining why a wellbeing strategy is necessary in a fast-changing world of work and technological transformation to building momentum around it, and monitoring, measuring and evaluating its impact. The book also identifies common pitfalls and problems, and how to avoid them, explores important legislative considerations and provides example exercises and tools to use throughout the process. Full of advice, tips and insights from real-world case studies, this is the only book you will need to create a happier, more productive and more profitable organization.

Strategic Human Resource Management - An HR Professional's Toolkit (Paperback): Karen Beaven Strategic Human Resource Management - An HR Professional's Toolkit (Paperback)
Karen Beaven
R791 R619 Discovery Miles 6 190 Save R172 (22%) Dispatched within 7 - 12 working days

HR's contribution to the business goes beyond its traditional role of managing hiring, discipline and payroll. Strategic Human Resource Management is a practical guide for all those in HR roles to support wider organizational goals and objectives whilst developing and engaging individual employees through focussing on the concept of 'People Experience'. Drawing upon tools, exercises and case studies, this complete resource covers the core areas that are essential to achieving competitive advantage through understanding yourself, your business, your industry and your profession. Strategic Human Resource Management shows how to hone the personal skills needed to excel in HR and leadership positions, such as authenticity, network building and managing stakeholder relationships, alongside the importance of focussing on self-care and mental wellbeing. It provides guidance on building competitor awareness, markets and channels, trends and forecasting and interpreting financial results in order to build commercial acumen. Career frameworks, professional accreditation and the importance of continued personal and professional development are also explored, in addition to technological trends and the future of work in a changing business environment. This comprehensive toolkit is an indispensable resource for HR professionals who want to implement HR practices that benefit the business and its workforce, and make an impact within their organization and profession.

Lowe's Transport Manager's and Operator's Handbook 2019 (Paperback, 49th Revised edition): David Lowe, Clive... Lowe's Transport Manager's and Operator's Handbook 2019 (Paperback, 49th Revised edition)
David Lowe, Clive Pidgeon
R1,610 R1,224 Discovery Miles 12 240 Save R386 (24%) Dispatched within 7 - 12 working days

Now in its 49th edition, Lowe's Transport Manager's and Operator's Handbook 2019 is the most comprehensive guide available to the operational rules and guidelines governing the UK, Ireland and the EU's road transport operators. This best-selling, exclusive handbook is an essential reference and explores in detail the most pressing issues in today's road transport industry. It includes details on professional competence, rules on working times and driving hours, licensing and penalties, insurance, road traffic law, maintenance advice and the international road haulage market. This manual includes guidance for drivers in the Republic of Ireland and mainland Europe, along with the rules and penalties governing these regions. Lowe's Transport Manager's and Operator's Handbook 2019 is the essential reference source for any transport manager, fleet operator, owner-driver haulier or student involved in the transport industry. This new edition has been thoroughly updated and revised to reflect the latest developments, covering changes to emission standards and electric road tolling in Europe, HM Customs, lists of exempted vehicles, company car schemes, developments within the Scottish and Welsh governments and vehicular enforcement changes across Europe.

International Supply Chain Relationships - Creating Competitive Advantage in a Globalized Economy (Paperback): Patrick Daly International Supply Chain Relationships - Creating Competitive Advantage in a Globalized Economy (Paperback)
Patrick Daly
R896 R810 Discovery Miles 8 100 Save R86 (10%) Dispatched within 7 - 12 working days

Multinational corporations have developed networks of production that stretch across the globe. They have done this in order to maximize their ability to service their customers in markets worldwide, exploit greater opportunities for growth, maximize their profitability and increase their business value. It is the strength and quality of the relationships and connections that we build with other players that will ultimately determine the effectiveness and the success of our business. International Supply Chain Relationships looks at these complex connections, covering long-term inter-organizational relationships, situational inter-organizational relationships, multi-disciplinary global engineering teams, technologies and innovations, supply chain communication, supply chain coordination, and future trends. International Supply Chain Relationships aims to provide supply chain practitioners in any type of business with ideas, tools and strategies that they can readily access, interpret and put into practice speedily and pragmatically to create value for their own international business. In many instances, supply chain projects bring together people from different disciplines who may come from different cultures and ethnic backgrounds. Add in long distances and different time zones and the complexities and challenges of sustaining successful working relationships increase even more. This book provides case studies which illustrate how to manage these arrangements effectively.

Building an Inclusive Organization - Leveraging the Power of a Diverse Workforce (Paperback): Stephen Frost, Raafi-Karim Alidina Building an Inclusive Organization - Leveraging the Power of a Diverse Workforce (Paperback)
Stephen Frost, Raafi-Karim Alidina
R802 R623 Discovery Miles 6 230 Save R179 (22%) Dispatched within 7 - 12 working days

A diverse workforce is a business imperative. Without it, companies are made up of employees who come from the same background and have the same skills and, therefore, the same blind spots. A diverse workforce brings together different strengths, a variety of experiences, a huge breadth of knowledge and a wealth ofcreative problem-solving techniques. However, in order to leverage the benefits of this diverse workforce, businesses must be inclusive. Inclusion ensures that employees feel supported, are treated fairly and are therefore happier, more engaged and more productive. Building an Inclusive Organization is a practical guide to creating an environment of real inclusion. It explains how to remove unconscious bias from company processes including recruitment and selection, how to make the case for diversity and inclusion to all stakeholders and how to embed inclusion into an organization's culture and overall business strategy. Packed with case studies from organizations including KPMG, Uber, Salesforce, Harvard University and the UK National Health Service (NHS), Building an Inclusive Organization shows how to implement robust processes and policies to foster diversity and inclusion in organizations of any size, and in all sectors, including the creative industry, finance, tech, and academia and foundations. Guidance and advice is also provided on how to use 'nudges' to change behaviours and overcome bias, how to achieve transparency and accountability, and how to measure, review and evaluate inclusion.

Armstrong's Handbook of Reward Management Practice - Improving Performance Through Reward (Paperback, 6th Revised... Armstrong's Handbook of Reward Management Practice - Improving Performance Through Reward (Paperback, 6th Revised edition)
Michael Armstrong, Duncan Brown
R1,023 R923 Discovery Miles 9 230 Save R100 (10%) Dispatched within 7 - 12 working days

Armstrong's Handbook of Reward Management Practice is the definitive guide to understanding, developing and implementing effective reward strategies. It covers all the essential aspects of improving organizational, team and individual performance through reward processes, including financial and non-financial rewards, job evaluation, grade and pay structures, rewarding specific employee groups and ethical considerations. This revised and updated sixth edition incorporates the latest research and developments and contains updated coverage of equal pay and the gender pay gap, employee benefits and total reward and a new chapter on employee financial wellbeing. As with all of Armstrong's texts, Armstrong's Handbook of Reward Management Practice bridges the gap between academic and practitioner and is ideally suited to both HR professionals and those studying for HR qualifications, including master's degrees and the CIPD's intermediate and advanced level qualifications. Tips and checklists and can be found throughout, alongside case studies from organizations including General Motors, the UK National Health Service and Tesco. Online supporting resources include lecture slides and comprehensive handbooks for lecturers and students, which include learning summaries, discussion questions and exercises, literature reviews and glossaries.

Using Artificial Intelligence in Marketing - How to Harness AI and Maintain the Competitive Edge (Hardcover): Katie King Using Artificial Intelligence in Marketing - How to Harness AI and Maintain the Competitive Edge (Hardcover)
Katie King
R1,620 Discovery Miles 16 200 Dispatched within 7 - 11 working days

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Superhuman Innovation - Transforming Businesses with Artificial Intelligence (Hardcover): Chris Duffey Superhuman Innovation - Transforming Businesses with Artificial Intelligence (Hardcover)
Chris Duffey
R1,204 R898 Discovery Miles 8 980 Save R306 (25%) Dispatched within 7 - 11 working days

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

The Business Models Handbook - Templates, Theory and Case Studies (Hardcover): Paul Hague The Business Models Handbook - Templates, Theory and Case Studies (Hardcover)
Paul Hague
R1,505 Discovery Miles 15 050 Dispatched within 7 - 11 working days

Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more. Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.

Customer Innovation - Delivering a Customer-Led Strategy for Sustainable Growth (Hardcover, 2nd Revised edition): Marion... Customer Innovation - Delivering a Customer-Led Strategy for Sustainable Growth (Hardcover, 2nd Revised edition)
Marion Debruyne, Koen Tackx
R2,402 Discovery Miles 24 020 Dispatched within 7 - 11 working days

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition) Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, convert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow with outstanding efficiency and substantial growth. Customer Innovation, second edition, includes exciting updates around co-creation and the benefits of involving customers, stakeholders and employees from the beginning. It provides guidance on using technology to reinvent traditional business models, with consumer needs at the heart. With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate handbook for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.

Strategic Human Resource Management - An HR Professional's Toolkit (Hardcover): Karen Beaven Strategic Human Resource Management - An HR Professional's Toolkit (Hardcover)
Karen Beaven
R2,402 Discovery Miles 24 020 Dispatched within 7 - 11 working days

HR's contribution to the business goes beyond its traditional role of managing hiring, discipline and payroll. Strategic Human Resource Management is a practical guide for all those in HR roles to support wider organizational goals and objectives whilst developing and engaging individual employees through focussing on the concept of 'People Experience'. Drawing upon tools, exercises and case studies, this complete resource covers the core areas that are essential to achieving competitive advantage through understanding yourself, your business, your industry and your profession. Strategic Human Resource Management shows how to hone the personal skills needed to excel in HR and leadership positions, such as authenticity, network building and managing stakeholder relationships, alongside the importance of focussing on self-care and mental wellbeing. It provides guidance on building competitor awareness, markets and channels, trends and forecasting and interpreting financial results in order to build commercial acumen. Career frameworks, professional accreditation and the importance of continued personal and professional development are also explored, in addition to technological trends and the future of work in a changing business environment. This comprehensive toolkit is an indispensable resource for HR professionals who want to implement HR practices that benefit the business and its workforce, and make an impact within their organization and profession.

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