Your cart is empty
Showing 1 - 7 of 7 matches in Business & Economics
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.
As today's corporations continue to integrate the principles of teamwork into their competitive strategies, employees are expected to understand and adjust to their new roles accordingly. However, the transition to teamwork isn't always easy - but it helps when you know what to expect. Frontline Teamwork is a lively, engaging story that traces a company's real-world progression from traditional management to teamwork and total quality - highlighting typical challenges, rewards, and decisions employees must face along the way. While the story is fictitious, readers will uncover valuable guidelines and improvement strategies that have very tangible and practical uses in today's work environments. Entertaining and educational for managers, supervisors, and workers in all industries, Frontline Teamwork includes clear explanations of the roles and responsibilities of supervisors, facilitators, and team members during each stage of the team-building process to ensure a smooth transition to teams; helpful do's and don't's, problem-solving techniques, and 10 rules and guidelines for effectively structuring improvement project teams and self-directed work teams; and discussion sections at the end of each chapter to help readers apply improvement concepts and strategies to their own teams. Addressing productivity and quality improvement, global competition, production sequencing (scheduling), problem-solving, and more, Frontline Teamwork presents the team skills all company members need to enhance on-the-job performance, challenge tradition, and contribute to the success of their organizations.
The study guide begins with general study hints and a graphing tutorial. Each chapter is organized as follows: Learning Objectives; Chapter Orientation; Graphic Details; Consider This; Study Questions; Self-Test (consisting of True/False, Multiple Choice, and Problems); Answers to the Self-Test.
Project Management strikes a balance between the technical and human aspects of managing projects. It is suitable for a course in project management and for professionals who seek a project management handbook. This text addresses the major questions and issues the authors have encountered while teaching and consulting with practicing project managers in domestic and foreign countries. The text is very contemporary and up-to-date. This application-oriented text provides a road map for managing any type of project--for example, information technology, R & D, engineering design, construction, pharmaceutical, and manufacturing. The text helps the reader discover the strategic role of projects in contemporary organizations, how projects are prioritized, what tools and techniques can be used to plan and schedule projects, what organization and managerial styles will improve chances of project success, how project managers orchestrate the complex network of relationships, factors that contribute to the development of a high performing project team, the project system which will help gain some measure of control, how project managers prepare for a new international project in a foreign culture, and finally how senior management can develop a supportive organizational culture for implementing projects.
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciences Outstanding Marketing Educator Award.
Case Studies in Finance, 4/e links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires students to look to financial markets for guidance in resolving the case problem. The focus on value helps managers understand the impact of the firm on the world around it. These cases also invite students to apply modern information technology to the analysis of managerial decisions.
You may like...
SAICA: Conceptual Framework - IFRS…
The Future Of Mining In South Africa…
The Mapungubwe Institute for Strategic Reflection Paperback
MIS 7 - (with MIS Online, 1 term (6…
Hossein Bidgoli Paperback (3)
Finding My Virginity - The New…
Sir Richard Branson Paperback (4)
How To Get A SARS Refund
Daniel Baines Paperback (3)
Corporate Social Investment - A Guide To…
Setlogane Manchidi Paperback
Connect: Writing For Online Audiences
Maritha Pritchard, Karabo Sitto Paperback
The Art Of Hustling - Sell Or Surrender
DJ Sbu Paperback
Tax Workbook 2019
Lindsay D. Mitchell, M. Nieuwoudt, … Paperback
Carlos Correia Paperback