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Artist + Entrepreneur = Artrepreneur.
Today, more than ever before, creative professionals from all creative domains are beginning to realize that in order to pursue a creative career you need to think like an entrepreneur. Yet as we discover in this book, the motivating factors between what drives an entrepreneur and an Artrepreneur differ greatly.
For one, Artrepreneurs are not always in it for the money. On the contrary, they are often driven by raw passion and the desire to create. This drive usually creates tension between maintaining authenticity and creativity as an artist, and administrating a business, which is you. In essence, this book is about assisting creative professionals to understand that they are the business and not only the artist. It is about the intersection between being an artist and being an entrepreneur, hence the title of the book.
Part self-help, part coaching, part delve-into-your-soul-to-find-the-real-you. Why? Because without the real you, art will always be a copy and never a creation.
"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." -SETH GODIN
MARKETING IS NOT A DEPARTMENT-IT'S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.
We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage-by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
'Difference' lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.
ADVANCE PRAISE FOR 'DIFFERENCE'
An inspiring read and a truly powerful tool. Bernadette is a rare find - she doesn't just know what she's talking about, she's not afraid to stand for why it matters. What better way to describe the challenge we all face in trying to make real connections in today's world?"
-JONATHAN RAYMOND EMYTH, CHIEF BRAND OFFICER
"Have you wondered about that 'certain something' that makes an extraordinary business? Bernadette's stylish little book is that 'certain something' explained."
-MARK SCHAEFER AUTHOR OF RETURN ON INFLUENCE
Bernadette is the Banksy of the marketing world.
-MERRYN PADGETT FOUNDER EARTH & SEA CREATIVE
Would you like the freedom to make money from anywhere in the world? Trade in an office, or from a beach hotel, you choose when and where you work when you're a successful day trader. Complete Day Trading Course How To Day Trade Stocks For Profit is a complete course designed to get you quickly making money from the stock market. No previous trading experience is necessary. Easy to read and jargon-free, it starts right from the very basics, and builds to a remarkably simple but very powerful profit generating strategy. What Others Are Saying Readers of this book make real money, as this short selection of comments shows: "Have been using the info in the book for three days... $1,490.00 in the bank." "It was a great day I made a $1175.50 profit." "Per 1 January I started day trading full time." "I am already making my job salary in trading." "I ended my first day of live trading with a net profit of $279.53." What's Inside Just some of what you will discover inside: What really makes the stock market tick (and how you can make lots of money from it). The single biggest difference between people who make money and those who lose it. How to trade with other people's money, and still keep the profit for yourself. Specific trading instructions, exactly when to buy and sell for maximum profit. How to make money even when the stock market is falling. The five reasons most traders lose their shirt, and how you can easily overcome them. Three powerful methods to banish fear and emotion from you trading - forever. How you can get started trading with absolutely no risk at all. 14 Golden Rules of trading that virtually guarantee you will be making money in no time. Fully Illustrated The book is packed with real life examples and plenty of exercises that mean you'll be ready to go from reading about trading, to actually making your own trades that put cash in the bank.
Generational Wealth: Beginner's Business & Investing Guide is one of the most comprehensive business books ever published. It is definitely a required reading for all aspiring entrepreneurs, executives, and investors. It offers detailed information, in an easy-to-read format, on key business subjects, including real estate, stock investing, options, economics, accounting for investors, bonds, entrepreneurship, mergers & acquisitions, contracts, and more. True to its title, Generational Wealth is a business and investing guide for beginners and progressively provides more complex information after building a solid foundation of knowledge.
"This is a great investor guide by LaFoy Orlando Thomas III, Esq. The book goes over LaFoy's investment philosophy, which is very similar to my own, and I think it was a great read." - Retireby40.org
"Whether you are an aspiring investor, executive, or entrepreneur you will find the information essential to success. Using this book as a guide, even a novice should be successful at business or investing. So much additional useful information is included in the pages that readers will have plenty of guidance in all areas related to investing and establishing and running a business." - AccumulatingMoney.com
A practical guide to help you through the purchase and operation of your first Laundromat.
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