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Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book
Relationship Marketing has been written in a highly accessible way
to ensure clear understanding and ignite the reader's interest. The
author presents a critical overview of the subject to enable
students to engage with issues, and discuss and debate points
raised in the text. A wealth of case studies are included
throughout allowing students to see how the theory may be
transferred through to practice for example BMW Mini, Guiness and
Written by an author team from one of Europe's leading management schools, Leadership combines highly up-to-date research with a wealth of real-world case studies to help readers make the transition from theory to practice. This student-focussed text encourages critical appraisal of the mainstream viewpoints and personal reflection on leadership experience in a way that is both clear and highly engaging. Divided into four parts, the book guides the reader thematically through the big issues and debates in the field, including the leadership versus management debate, team performance, and the question of whether leaders are born or made. The first part of the book, 'Defining the Terrain', lays the foundation for subsequent chapters by exploring what we mean by leadership, how it compares to management, and why we study it. The second and third parts of the book build on this, addressing core topics that have shaped leadership thinking for academics and practitioners over the last fifty years, as well as considering the cutting-edge debates within the field, and tackling issues such as strategic leadership, ethical leadership, and leading change. Finally, the fourth part, 'Developing Leaders', explores traditional and state-of-the-art development techniques, before encouraging the reader to consider their own leadership through identity work. Leadership mappings in the final chapter assimilate the range of theories and themes from the previous chapters, providing a framework for comparisons and connections throughout the book. This clear and logical structure is combined with carefully designed learning features including author and student reflection boxes, film and media parallels, case studies, and discussion points to develop and support learning, while the critical approach invites students to exercise their thinking skills and develop their own perspectives on the material presented. The authors draw upon their years of academic and business experience to offer an insight into this important and dynamic field, making this text a must read for all students concerned with understanding and practicing leadership. This book has a dedicated online resource centre, with the following materials: Student resources: Online glossary - a searchable list of key terms from the book ensures you have a firm graps of relevant leadership terminology. Links to feeds from topical journals - this resource points you towards a number of relevant journal articles, and provides a good starting point to begin further research. Web links to related sites - relevant and reliable content to simplify your Internet research and allow you to widen your reading. Lecturer resources: Integrative case studies - access a number of additional and extended case studies linking to content in the book. PowerPoint slides - fully customizable lecture slides to accompany each chapter of the book. Suggestions for discussion points - suggestions and guidance for using the discussion points feature in the book in tutorials, group work, and written work. Video clips - support class discussion with a selection of video clips and accompanying teaching notes.
How can you be an ethical corporate citizen in an increasingly complex, multiple-stakeholder world? This is the most pressing question facing businesses today, small and large, local and global. Business Ethics is a thorough yet accessible exploration of the main ethical theories and how these apply to the major stakeholders facing this question. Written from a truly international perspective and supported by diverse and innovative learning features, this book provides the tools and concepts necessary to understand and effectively manage ethical challenges wherever you are in the world. 'Key Concepts' and 'Think Theory' boxes ensure the essential ideas are straightforward to grasp but don't go unchallenged, while 'Ethics in Action' boxes and Case Studies illustrate these ideas at play in the working world. Step into the shoes of a decision-maker with 'Ethical Dilemma' boxes and hear from them first hand with new 'Practitioner Spotlight' boxes, which feature fascinating insights from real-life practitioners on how they manage ethical decisions and what skills they consider to be crucial to success. The fifth edition offers a wealth of new cases and examples as well as updates of favourites from previous editions, including features on AirBnB, TOMS, and McDonalds. Bespoke video interviews with the practitioners from the book and new multiple-choice questions enhance the online resources for students, while workshop and flipped classroom activity ideas support lecturers. In addition, content has been thoroughly updated across the book and online to reflect the latest developments and issues surrounding corporate citizenship, globalization, and sustainability. The book is supported by an extensive range of online resources: For students: Practitioner Spotlight videos and web links Additional Case Study web links Additional Ethics in Action web links Addition Ethics on Screen web links Think Theory responses Film list Ethics career guide Further reading Multiple-choice questions For lecturers: VLE content PowerPoint slides Test bank Case bank Sample course outline Teaching notes for Case Studies Teaching notes for Ethical Dilemmas Teaching notes for Ethics in Action features Teaching notes for Ethics on Screen features Ideas for structured workshops
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty. Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter. The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is accessible as well as applied. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by the following online resources: For students: Web exercises Web links Video links For lecturers: PowerPoint slides Resource box
Completely updated, with a new approach to most comprehensively cover the current syllabus, this Online Course Book includes a focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy. The most comprehensive coverage of the current syllabus, acessible online, anytime, anywhere. Completely overhauled to comprehensively build the in-depth subject knowledge learners need for success. Fully embed the concept-based learning requirement, addressing all of the key concepts that underpin the new syllabus including change, globalization and culture. Keep learning fresh and develop truly outward-looking learners via relevant case studies. Prepare learners for assessment, with the only assessment support directly from the IB driving high achievement. Thoroughly embrace the IB approach, with a strong focus on TOK, the learner profile. Fully comprehensive and directly supporting Study Guide cements all the key theory, for the best performance in assessment. This online Course Book will be available on Oxford Education Bookshelf until 2022. Access is facilitated via a unique code, which is sent in the mail. The code must be linked to an email address, creating a user account. Access may be transferred once to an additional user.
Support strong assessment potential with this comprehensive Cambridge A Level Business title. It was written to match the latest syllabus for first examination in 2016 (9609). Up-to-date and international case studies will support understanding of current business practice, preparing students for assessment and their future careers. Specifically designed to give students confidence in their studies, and in preparation for their examination, it covers all the key concepts in the latest syllabus. In addition, you will receive online access to interactive activities to reinforce understanding and prepare students for exams.
Business Research Methods is the complete introduction to doing business research and is an ideal guide for students embarking on a research project. Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'Tips and skills' boxes. In addition to a broad range of relevant examples, the book features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up. Fresh voices and perspectives run throughout this edition. New author, Bill Harley, further internationalizes the book's coverage, based on his expertise in the Australian business and management context. Also hear from Amrit, Jordan, Anna, Ed, and Alex - an additional five students whose personal insights and advice in the 'student experience' feature help you avoid common mistakes, and follow their successful strategies when undertaking your own research project. This edition has been extensively revised, updated, and streamlined. Coverage of E-Research is now woven throughout the entire book to reflect the centrality of internet-based research methods. The book is accompanied by a suite of online resources that include: For students: Multiple choice questions Research Project guide Interviews with students Data sets Using Excel in data analysis (in Excel) Web links For lecturers: Test bank Discussion questions PowerPoint slides Lecturer's guide Case studies Figures and plates from the text VLE cartridge
Four core textbooks to take you from first year through to third year and beyond. Ideal for both undergraduates and postgraduates studying Marketing at the University of Plymouth.
In an age of unprecedented world-wide prosperity, forty per cent of
Africa's 600 million people exist on less than US $1 per day, and a
third of its 53 states are affected by conflict.
Support strong assessment potential with this comprehensive Cambridge A Level Accounting title. It was written to match the latest syllabus for first examination in 2016 (9706). Up-to-date and international case studies will support understanding of current business practice, preparing students for assessment and their future careers. Specifically designed to give students confidence in their studies, it covers all the Key Concepts in the latest syllabus. In addition, there is a CD-ROM with interactive activities to reinforce understanding.
Essential Public Affairs for Journalists is the definitive handbook for journalism students looking for a firm foundation in their understanding of central and local government. It guides readers through the constitutional framework and the governing institutions of the United Kingdom before considering the electoral system and the principal political parties. A number of key topics are discussed in turn, including the National Health Service, education, utilities and industry, and social security. The author examines both how these services operate and how they can generate a wealth of informative stories. End-of-chapter features summarize the key points from each chapter, allowing students to recap on areas that are likely to be examined. 'Topical Feature Ideas' support the development of research skills, enabling students to pinpoint the facts they need to write a compelling article. Online Resources Further 'Topical Feature Ideas' can be found with the online resources that accompany this book, which also include links to reliable and informative sources.
In his scathing The Theory of the Leisure Class, Thorstein Veblen
produced a landmark study of affluent American society that
exposes, with brilliant ruthlessness, the habits of production and
waste that link invidious business tactics and barbaric social
behavior. Veblen's analysis of the evolutionary process sees greed
as the overriding motive in the modern economy, and with an
impartial gaze he examines the human cost paid when social
institutions exploit the consumption of unessential goods for the
sake of personal profit. Fashion, beauty, animals, sports, the
home, the clergy, scholars--all are assessed for their true
usefulness and found wanting. Indeed, Veblen's critique covers all
aspects of modern life from dress, class, the position of women,
home decoration, industry, business, and sport, to religion,
scholarship, and education. The targets of Veblen's coruscating
satire are as evident today as they were a century ago, and his
book still has the power to shock and enlighten. Martha Banta's
introduction illuminates Veblen's uncompromising arguments as it
highlights the literary force of Veblen's writing and its influence
on later American writers such as Edith Wharton, Henry James, Dos
Passos, and F. Scott Fitzgerald. She also sheds light on his
critique of the plight of women and his evolutionary arguments as
they relate to modern society.
The crowdsourcing of work - the 'gig economy' - has been hailed as a 'sharing' revolution, enabling 'micro-entrepreneurs' to enjoy greater autonomy and flexibility in taking on 'gigs', 'rides', or 'tasks', while customers benefit from the ease, convenience, and affordability of 'work on demand'. Is this the future of work? What are the benefits and challenges of crowdsourced work? Is the gig economy fundamentally different to existing models of work and should it be kept outside the scope of employment law, as many platforms claim? Humans as a Service offers an engaging and critical account of the gig economy. It charts the industry's dramatic growth, explores the diverse platforms that comprise it, and describes how they operate. In scrutinising the competing narratives about 'gig' work, the book demonstrates the importance of language: how claims of 'disruptive innovation' and 'micro-entrepreneurship' often obscure the realities of highly precarious work and the strict algorithmic surveillance and control to which workers are subject. And yet, far from being radically new, the book shows that the gig economy is but the latest (and perhaps most extreme) example of labour market practices that have existed for centuries. Turning to how the law should respond to the on-demand economy, it argues that regulators can and must bring this work within the scope of employment law, adapting existing norms where necessary, in order to protect both customers and workers. Finally, it explores the wider implications of the gig economy for markets and consumers, assessing oppprtunities and challenges - if this is the future of work, how can it be made sustainable?
In this era of ever more complex policing issues and the changing nature of policing itself, senior police officers face a never-ending challenge to keep up not only with the latest reforms, but also with the latest research. Police Leadership: Rising to the Top looks at policing from the dual perspectives of academics and senior police practitioners, and creates a conversation between them about the issues, reforms, and research. It provides authoritative surveys of fields such as leadership, community engagement, change management, utilising policing research, and multi-agency working. Each leadership issue is allocated a chapter, with academic contributors presenting key ideas and concepts in their area of expertise, identifying leading contributions and research studies, and offering concise reviews of some of the most important literature in policing scholarship. This academic knowledge is juxtaposed with the views of senior police practitioners, who provide their own local knowledge and stories, reflecting on their achievements and challenges in leadership roles. Taken together, these discussions build bridges between the two worlds by encouraging 'shared reflections' that consider the importance of theory and practice for future leaders.
A recent estimate suggests that employees endure a staggering 55 million meetings a day in the United States. This tremendous time investment yields only modest returns. No organization made up of human beings is immune from the all-too-common meeting gripes: those that fail to engage, those that inadvertently encourage participants to tune out, and those that blatantly disregard participants' time. Most companies and leaders view poor meetings as an inevitable cost of doing business. But managers can take heart: researchers now have a clear understanding of the key drivers that make meetings successful. In The Surprising Science of Meetings, Steven G. Rogelberg, researcher and consultant to some of the world's most successful companies, draws from extensive research, analytics and data mining, and survey interviews with over 5,000 employees across a range of industries to share the proven practices and techniques that help managers and employees enhance the quality of their meetings. For those who lead and participate in meetings, Rogelberg provides immediate direction, guidance, and relief, offering a how-to guide to change your working life starting today.
Why do heroes fight each other? Why do villains keep trying even though they almost never win? Why don't heroes simply take over the world? Economics and comics may seem to be a world apart. But in the hands of economics professor and comic book hero aficionado Brian O'Roark, the two form a powerful alliance. With brilliant deadpan enthusiasm he shows how the travails of superheroes can explain the building blocks of economics, and how economics explains the mysteries of superhero behavior. Spider-Man's existential doubts revolve around opportunity costs; Wonder Woman doesn't have a sidekick because she has a comparative advantage; game theory sheds light on the battle between Captain America and Iron Man; the Joker keeps committing crimes because of the Peltzman effect; and utility curves help us decide who is the greatest superhero of all. Why Superman Doesn't Take Over the World probes the motivations of our favorite heroes, and reveals that the characters in the comics may have powers we dont, but they are still beholden to the laws of economics.
'Globalization' has become one of the defining buzzwords of our time - a term that describes a variety of accelerating economic, political, cultural, ideological, and environmental processes that are rapidly altering our experience of the world. It is by its nature a dynamic topic. This Very Short Introduction has been fully updated for a fourth edition, to include recent developments in global politics, the global economy, and environmental issues. Presenting globalization as a multifaceted process encompassing global, regional, and local aspects of social life, Manfred B. Steger looks at its causes and effects, examines whether it is a new phenomenon, and explores the question of whether, ultimately, globalization is a good or a bad thing. In this fourth edition Steger discusses some of the key features of recent years, such as the EU fiscal crisis, the rise of robot technology and new war technology with civilian usage such as drones, the Ebola epidemic in West Africa, and new identity discussions around gender fluidity and sex change in the media. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
A STIRRING EXAMINATION OF A LOOMING CRISIS Virtually everyone has taken antibiotics. They can be lifesavers - or they can be useless. But what are they? How are they used? And what happens as the effectiveness of antibiotics begins to decline? Antibiotics: What Everyone Needs to Know (R) examines the personal and societal implications of our planet's most important - and arguably most overused - medications. In a question-and-answer format, it unpacks the most complicated aspects of this issue, including: * How antibiotics are used (and overused) in humans, plants, and livestock * The consequences to date, and the potential crisis ahead, as overuse of existing antibiotics breeds new resistance in bacteria * How the globalized world enables antibiotic resistance more quickly * Collateral damage, individually and societally, of antibiotic use * The difficult decisions ahead related to medical care and the food system Grounded in the latest scientific research and translated for general readers, Antibiotics: What Everyone Needs to Know (R) offers a clear-eyed overview of where we are, and what the future holds, as antibiotics lose their might.
This wide-ranging and authoritative dictionary contains over 7,100 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. In its sixth edition, it features the very latest developments, such as those relating to information technology (including mobile technology), and the financial crisis and the subsequent sovereign debt crisis. Entries have been updated to refer to recent events and news in the field, for example the LIBOR scandal. Over 100 new entries have been added including bitcoin, Cog's Ladder, mobile commerce, Six Sigma, social media, theory of institutional deficiencies, and zero-hours contract. Furthermore, there is expanded coverage of areas such as financial regulation and corporate social responsibility, with a number of new entries offering insight into these topics, including aw-shucks defence and Financial Conduct Authority. The new edition of this established bestselling dictionary elucidates modern financial and management jargon, defining entries in a clear, concise, and accessible manner. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
This book demystifies and explains a subject that affects every one of us in our private lives and at work. Security is a practical discipline concerned with safeguarding lives, property, information, wealth, reputations, and social wellbeing. It is the basis of civilised society. People, businesses, and nations cannot thrive in its absence, whereas the right kind of security frees us to live fulfilling lives. But deciding what is needed, and then making it happen, is not easy. The threats to our security are complex and continually evolving, as criminals, hackers, terrorists, and hostile foreign states continually find new ways of staying one step ahead of us, their potential victims. At the same time, we are continually creating new vulnerabilities as we adopt new technologies and new ways of working. Those who do not understand the fundamentals of security, risk, and resilience open themselves, and those around them, to avoidable dangers, needless anxieties, and unnecessary costs. Inadequate security may leave them exposed to intolerable risks, while the wrong kind of security is expensive, intrusive, and ineffective. In his essential new book, world-leading security expert Paul Martin sets out the ten most important guiding principles of protective security and resilience. Clearly expressed in the form of simple but powerful rules of thumb, their purpose is to help solve complicated problems for which there are no textbook solutions. The rules offer a powerful toolkit, designed to work in many different situations, including the cyber domain. When we are faced with novel problems requiring complex decisions, it is easy to focus on the wrong things. These rules remind us what really matters. The psychological and behavioural aspects of security are key themes throughout the book. People lie at the heart of security. The criminals, terrorists, and hackers are social animals with complex emotions and psychological predispositions. So too are the victims of those attackers and the security practitioners who strive to protect us. The human dimension is therefore crucial to understanding security. The Rules of Security will help anyone with an interest in their own security and that of their home, family, business, or society. It will be indispensable to those in positions of responsibility, allowing them to understand how best to protect their organisation, people, and assets. It assumes no expert technical knowledge and explains the ideas in clear and simple terms. It will appeal to anyone with an interest in security. If you read only one book about security, it should be this one.
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