Your cart is empty
Showing 1 - 25 of 2952 matches in Business & Economics
The aims of the book are to evaluate the antecedents which influence loyalty to Tesco & Tesco Clubcard, contending that customer loyalty is influenced by factors of both a social and marketing nature. Using quantitative & qualitative research the book concluded that: customer loyalty towards Tesco & Tesco Clubcard was not 'social' in nature, it was premised on the antecedents of happiness/satisfaction, trust & commitment with grocery shopping viewed as a practical activity; the characteristics of a Tesco customer most likely to be loyal was someone who drove past other supermarkets to patronise a Tesco store, had a family member employed or previously employed by Tesco, preferred Tesco as a grocery retailer & would not switch their current loyalty from Tesco, aged between 58 and 63; Tesco customers exhibited spurious loyalty to Tesco and Tesco Clubcard, loyal because of convenience & incentives. By convenience we mean in terms of store location, accessibility & the lack of effort required from respondents to access offers. This underlines the peculiarities of Tesco as a grocery retailer in Dundee & its dominant position in the market.
In recent years, Korea has achieved considerable economic growth accompanied by potential business opportunities for international companies. The European Union has been negotiating a free trade agreement (FTA) aiming at increased trade and business relations. Hence, the Korean business system and its foundations in societal characteristics need to be taken into account by European political and economic actors. This study identifies those characteristics and explores their linkages as perceived by European companies. In addition, their assessment of the FTA's impact on characteristics of the Korean business system and on their business activities are explored. This research is based on the socio-economic approach of business systems theories. Hence, this study should provide insights into interrelations between particular characteristics of the Korean business system and help international market managers, CEOs and anyone else interested in the Korean market to identify potential challenges and business opportunities.
Textiles and clothing industries play significant role during the embryonic stages of development, but free trade in textiles was limited through protective measures, such as the Multi Fibre Arrangement (MFA). From the 1990's, as trade restrictions were eliminated, small players in the world market such as Australia and Bangladesh were faced with a number of policy questions. This book provides an analytical overview of the impact of globalisation, microeconomic reform and firm-level responses for the textiles and clothing industries in the two economies. Dynamic comparative advantage and product life cycle hypothesis has been analysed with estimation of revealed comparative advantage (Balassa, 1965) for selected developed and developing economies. Subsectoral performance has been evaluated with productivity measured using both parametric and non-parametric techniques. Tornqvist's (1936) non parametric superlative index with underlying flexible form translog function, as popularised by Diewert (1976, 1978), has been used to index output, input and TFP growth. Stochastic frontier functions are used to examine firm level efficiencies and the factors causing efficiency variations.
The North American Free Trade Agreement (NAFTA), first implemented on January 1, 1994, is a comprehensive trade agreement that will ultimately result in the elimination of nearly all trade tariffs among the United States (U.S.), Canada and Mexico by the year 2008. This paper will address NAFTA's effects on IT use in Mexico. Mexico is a relevant case for examining these changes because it can give further insight into trade liberalization influences on IT adoption and growth. As the world continues to become more interconnected, and IT plays a larger role in both developed and developing countries, the way liberalization affects IT and interacts with other movements within aneconomic system will become exceedingly important to understand. IT helps increase production efficiencies, can decrease unit cost, and facilitates international trade.
Business leaders are concerned about the impacts of increasing levels of product portfolio complexity since many sense that complexity related costs such as order management, procurement, and inventory threaten to undermine operational efficiencies and consume profits. Even so, managers do not fully understand the extent and breadth of the impacts of product portfolio complexity. A more complete understanding of the operational effects of product portfolio complexity is lacking partially because researchers have not yet offered a robust theoretical perspective or studied it in a focused controlled way; until now. Herein, measures of product portfolio complexity are developed and related to sales volume and supply chain costs. Revealed are nonlinearities which imply optimal portfolio configurations and an approach to quantifying the most profitable configurations. This book is of interest to the corporate manager or consultant seeking a greater understanding of the topic and wanting to maximize organizational performance. It will also be of interest to the academic who wishes to understand the theoretical underpinnings of product portfolio complexity.
The establishment of WEB2.0 and the launch of various online 3D platforms in the last few years show that virtual environments are getting increasingly popular these days. Businesses as well as research institutions have recognized this trend and a variety of projects have already been started in this field. However, in order to be able to participate successfully in virtual worlds, an understanding of the basic concepts, especially interaction, is crucial. Hence, this book provides the reader with a description of virtual interaction techniques and a variety of related concepts, such as avatars and computer animation. Explanations of theory are supplemented with an analysis of the concepts in Second Life, one of the currently largest virtual 3D worlds. Finally, the book presents a detailed description of a virtual theater performance, where the opportunities and restrictions of virtual worlds are explored and the reader gets an impression how the described interaction techniques can effectively be implemented and used.
The knowledge economy has brought a new set of dynamics to the twenty first century business and economy. It is undeniable that currently knowledge and innovation dominate the physical and financial assets. The gap between book value and market value is vast and continuously increasing in many firms. These trends have made it crucial to accurately measure and effectively manage intellectual capital. Although, the importance of intellectual capital is widely recognized, intellectual capital measurement and management processes are still not well structured in most companies. This is mainly due to the difficulty of measuring and managing intangible assets, as they are not clearly observable as tangible assets. However, today for many companies, it is favorable, even essential to create and extract value from their intellectual capital in order to obtain and maintain competitive advantage and generate profits in the long run. This book offers a comprehensive overlook on the measurement and management of intellectual capital and provides case studies on two pioneer companies in intellectual capital management, Skandia and Dow.
This book shows the way to micro businesses how to build or transform their business into a social media-enabled enterprise where consumers, employees and prospects connect, collaborate and champion their products or services. Every business can use this emerging media to increase their bottom line figures through sales and this book will show you how.PART ONE introduces the concept of micro business and explains how marketing in small firms in not a miniature of large businesses. PART TWO refreshes the conventional marketing practices in a step wise manner. PART THREE offers a detailed description of social media marketing and how it enables to strengthen the relationship building process. PART FOUR shows whether or not it is the right time for small business to embark on social media bandwagon. In simple words this book will show you how to harness the collective wisdom and the viral nature of your stakeholders and how to steal a lead from your competitors on the social media landscape.
To be successful, owners of women's beauty salon must look into the needs and wants of their customers. This is the reason why many researchers and academicians have continuously emphasized on the assessment of customer satisfaction level. Hence, the rationale behind undertaking this study is to assess the basic factors that affect customer satisfaction level in women's beauty salon. In an attempt to assess the problems that customers of women's beauty salon faces, concerned bodies will have an evidential ground to address the problem and hence take possible remedial actions. The beneficiaries from this paper are both existing business persons and prospective entrepreneurs who want to run successful women's beauty salon. Besides, business consulting firms who are engaged in identifying market gap and governmental organizations like Micro and Small Enterprises and beauty training centers are also beneficiaries from the findings of this study. Furthermore, this study is very significant for other researchers who want to conduct further investigation on similar issue.
Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China is Germany's most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required.
This book analyzes the problem of population ageing in terms of the cessation of professional activity (and especially premature labour market withdrawals) and non-medical care needs of persons who are dependent or have lost their autonomy, in order to provide the various public and private administrations active in these fields with some food for thought. One of my concerns is to examine the factors liable to explain early exits from the labour market by positing that labour demand may have an impact on decisions to stop work early. The chapter on Overeducation is devoted to testing a series of theoretical results encountered in the economic literature including the trade-off between education and experience in the labour market. I also present the long-term care insurance in Belgium and project the level of dependency in 2050. Based on the regional projections obtained, I estimate the budgetary cost of introducing dependency insurance in Wallonia identical to that of Flanders (beginning at the same time as the latter and undergoing the same changes).
The book offers a comparative analysis of ad hoc and institutional arbitration, contributing to the existing professional literature with the aim to assist the parties making a pertinent choice. The advantages and disadvantages of both procedures are presented in the different procedural phases, unveiling the risks and difficulties that one may encounter and offering recommendations to avoid pitfalls and dead-ends. As different constructions may be suitable for different situations, depending on the particularities of each dispute and business relationship in part, and also depending on the parties' priorities, this book does not offer a recipe to suit each and every case. The general opinion favoring institutional arbitration is mostly supported for reasons of ease and due to the high risks of improperly constructed ad hoc proceedings, but the advantages of ad hoc arbitration, if properly administered, are also recognized, admitting the potential primacy of this alternative for certain cases. This book will hopefully make a useful contribution to make a suitable choice when opting for ad hoc or institutional arbitration.
Harry Potter gilt als Ph nomen. Die sieben Harry Potter-B cher haben die internationalen Bestsellerlisten erobert und alle gekannten Verkaufsrekorde gebrochen. Aber was ist eigentlich das Erfolgsrezept von Harry Potter? Der Erfolg der Buchserie wird von Beobachtern oft vorschnell auf die Marketingstrategie zur ckgef hrt. Das Angebot auf dem Buchmarkt ist sehr gro; Marketing nimmt hier eine wichtige Funktion ein. Doch der langj hrige Erfolg der Harry Potter-B cher kann nicht alleine auf das Marketing zur ck gef hrt werden. In erster Linie kann der Erfolg der Serie den B chern selbst zugeschrieben werden, genauer gesagt: Der literarischen Qualit t der B cher. In diesem Buch werden die einzelnen Erfolgskomponenten der Harry Potter-Serie veranschaulicht. Dazu wird die Autorin genauso gez hlt wie die literarischen Aspekte der B cher und die Vermarktung. Am Beispiel S dtirol wird deutlich, dass Harry Potter nicht auf kunstvolle Werbema nahmen angewiesen war und sich auch ohne diese sehr gut verkauft hat.
You may like...
MIS 7 - (with MIS Online, 1 term (6…
Hossein Bidgoli Paperback (3)
Steinheist - Markus Jooste, Steinhoff…
Rob Rose Paperback (1)
Steinhoff - Inside SA's Biggest Ever…
James-Brent Styan Paperback
The Last Hurrah - South Africa And The…
Graham Viney Paperback
Connect: Writing For Online Audiences
Maritha Pritchard, Karabo Sitto Paperback
Finding My Virginity - The New…
Sir Richard Branson Paperback (4)
SAICA Student Handbook 2018/2019: Volume…
Corporate Social Investment - A Guide To…
Setlogane Manchidi Paperback
SAICA: Conceptual Framework - IFRS…
Carlos Correia Paperback