Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
|
Your cart is empty |
|||
Promotions > Father's Day > Fragrances Showing 1 - 1 of 1 matches in Fragrances
As a man who made the enjoyment of life a philosophy, Zino Davidoff
believed in enriching the world with beauty and elegance. The son of an immigrant
tobacco merchant in Geneva Switzerland, Davidoff journeyed to Latin
America at 18 in 1924 to learn the tobacco trade. Returning to Geneva
and taking over the family business in the early 1930s, Davidoff saw
his family’s shop thrive in the haven Switzerland had become for the
wealthy in World War II. The marketing of Cuban cigars, his desktop
cigar humidor and his writings on cigar smoking
and Cuban brands made Davidoff very well known and successful. He sold
his business to the Max Oettinger Company in 1970 but stayed on as the
ambassador for the Davidoff brand until his death in 1994. A holding
company founded in 1885, Max Oettiger recognized the reputation of both
Davidoff the man and his wares and realized they had the perfect
products and vehicle to take this brand to the next level. Eventually,
80% of Oettiger’s revenue would be derived from tobacco and smokers’
accessories marketed primarily under the Davidoff name while 20% came
from other products such as writing instruments, cognacs, leather goods
and fragrances.
|
You may like...
|