Stimulate baby’s sense of touch and teach him to recognize new objects with the different materials and surfaces on this station.
The soft surfaces encourage mouthing, aiding in the development of communication skills.
The spinning Ferris wheel provides a higher level of visual tracking and encourages baby to reach, tug and bat, strengthening hand-eye coordination.
This 2-in-1 toy can be suctioned to a table or high chair tray, or removed from the base for floor play.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

Capture baby’s attention with the spinning wheel, cascading beads and bright colours of the Wonder Wheel!
The spinning wheel encourages baby to reach, tug, and bat, strengthening hand-eye coordination. Trapped within the clear structure are colourful beads, which help baby connect the sound to sight. The spinning center pieces provide a higher level of visual tracking and strengthen fine motor skills. The wonder wheel has multiple texture points, encouraging baby’s tactile exploration.
Plus, the suction cup base attaches to flat surfaces such as high chairs and table tops for frustration-free play.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

Activity table with 5 note flashing keyboard and ball drop activity can be used as table with three legs or without the legs used on the floor to start with. Drop the balls into different holes with different fun sounds and develop motor skills.

Sing along elephant with moving head and light up cheeks.

Allow baby to learn and have fun with the WinFun Baby's Learning Pad.

Soft, cuddly puppy pal with fun learning activities.

The Fisher-Price® 2-Sided Steady Speed™ Walker is an interactive learning toy that “grows” with your baby from sitting up, to standing, and taking their first steps. This unique, car-themed baby walker lets little ones stand and push along from either side with helpful Steady Speed™ wheels to keep a slow pace for beginners. Both sides feature a variety of engaging activities, including an interactive dashboard and steering wheel to “drive” the pretend play. Plus, Smart Stages® technology helps teach the alphabet, opposites, and counting as little drivers “cruise” around, with 3 levels of play featuring songs, sounds and phrases that deepen the learning as your child grows.

Mattia toy friends have arranged them in a beautiful surprise party and there are loads of games to play together to enjoy and discover the many gifts they have made! With illustrated album telling a story and suggesting educational activities on letters, numbers, operations and logical associations to be solved with the cute electronic pen. The electronic pen can be turned into 4 different characters thanks to the many coloured cardboard accessories to be used to dress it. Also contains a puzzle finds and counts and cute interlocking tiles to play with lots of fun quizs.

Let's go for a stroll, baby! The Laugh & Learn Smart Stages Learn with Sis Walker is the perfect pal for your growing baby, offering exciting hands-on activities for little sitters and tons of encouraging phrases and support for those first little steps. As little ones grow and go, Sis will introduce them to the alphabet, shapes, colors, counting, and even Spanish words! Where development comes into play : Academics: Playful songs and phrases introduce your baby to the alphabet, colors, numbers, Spanish words, and more! Gross Motor: Little muscles get a big workout as sitting little ones reach for and interact with the activities and then pull up to stand and walk behind the walker. Curiosity & Wonder: As babies discover how to activate the music and phrases by pressing the buttons or pushing the walker along, they see that their actions can make fun things happen—hey, that's cause & effect!

Toddlers can discover a new way to play with the Build 'n Tumble Table. Little builders can get creative when they build on the table. Then, they can press the buttons to activate the tumble features, knocking down their creations.

The perfect fit for little hands, these blocks are easy to grip and easy to stack, helping to develop fine motor skills, creativity and imagination.

The Fisher-Price Tissue Fun Activity Cube lets your baby put and take the fabric “tissues” out of the box again and again for endless hands-on fun. Designed for babies’ little hands, this pretend tissue box activity cube comes with 6 “tissues,” including 2 crinkly plush sheets, plus 4 sensory panels with fun activities for little ones to explore during tummy time or sit-at play.

Baby can join in on the family game night fun with the Laugh & Learn® Counting and Colors UNO™ toy from Fisher-Price®! This baby-sized UNO™ 'game' comes with 5 cards for little players to slot into the reader to see it light up with fun music, sounds and phrases introducing the numbers, colors and objects on each card. And with a convenient ring to link the cards together, you can easily take baby's favorite 'game' along wherever you go!

Stimulate and foster your child's manual coordination and curiosity with BA Cubo Clem Cubo Cuckoo activity!

This cube has 5 different playable areas full of colors and details and with many different activities, have fun discovering the cute little dog or the adorable bunny, play with the colorful little fish and try the various sliding, rotating and pop-up objects. Learning and growing has never been so fun with Clementoni!

A Farm play set abounding in textures with raised surfaces, soft signature-Clemmy inserts, lots of blocks and friendly farm animals. The sensorial farm contains lots of cuddly Clemmy blocks that can be stacked, squashed and easily slotted in through the windows and from the roof.

Cooey Touch and Feel Educational Baby Book

It's time to board Noah's Ark, but only once you've built it!

This wooden Noah's Ark from Classic World encourages children to learn while building by placing the components in the right places.

Noah's Ark has been divided into two levels where Noah, his wife, and all the animals live and play happily together! Animals include an elephant, polar bear, giraffe, crocodile, and more!

Your child will develop logical thinking and coordination skills through hours of fun playtime!

This toy is painted in child-safe, non-toxic paint.

Babies and toddlers will love the ball rolling action of the Wooden Treehouse Ball Run from Fisher-Price. Kids can use the teeterboard to pop the ball to ring the treehouse bell, or they can drop the ball on the ramp, so it rolls down to start the fun all over again! Made with wood from well-managed FSC-certified forests, this toy is an exciting way for your child to discover cause & effect while developing their fine motor skills. (FSC C130462, 2022)

Baby’s favourite friend Freddie the Firefly loves to play while waiting for dinner.
Part of the much-loved Freddie the Firefly range, he sticks easily to baby’s highchair or any flat surface with the suction cup.

About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning.
Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.
The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

Your baby can take musical learning fun along wherever they go with the Laugh & Learn® Puppy’s Music Player from Fisher-Price®. This portable baby toy is styled like an old-school mp3 player but features baby-friendly fun, including a light-up screen with Laugh & Learn® pal, Puppy, plus educational sing-along songs in 5 musical styles, and fun hands-on activities to help foster fine motor skills. Your mini-me will love pretending to be just like you with this interactive toy music player.

Toddlers can brew up endless cups of fresh pretend coffee with the Fisher-Price Laugh & Learn Coffee Café playset. Styled like a real espresso machine, this interactive Laugh & Learn barista station comes with 10 role-play accessories and features 100+ songs, sounds and phrases that introduce the alphabet, colours, shapes and more. Kids can grind beans in the hopper, steam milk with the frother, and brew up drinks to serve their customers. And with Smart Stages technology, the learning fun grows along with your child with 3 levels of play! Use the globe button to select a language: English, German or French. Colours and decorations may vary.

Drive along steering wheel car seat toy with baby-safe mirror.

This rocket-themed busy board combined with a maze, turning blocks, gears and a beads game function is a 'must-have'!

Great for early developmental areas such as fine motor skills, hand-eye coordination and muscle dexterity, children won't be able to put this exciting busy board down!