Capture baby’s attention with the spinning wheel, cascading beads and bright colours of the Wonder Wheel!
The spinning wheel encourages baby to reach, tug, and bat, strengthening hand-eye coordination. Trapped within the clear structure are colourful beads, which help baby connect the sound to sight. The spinning center pieces provide a higher level of visual tracking and strengthen fine motor skills. The wonder wheel has multiple texture points, encouraging baby’s tactile exploration.
Plus, the suction cup base attaches to flat surfaces such as high chairs and table tops for frustration-free play.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

Stimulate baby’s sense of touch and teach him to recognize new objects with the different materials and surfaces on this station.
The soft surfaces encourage mouthing, aiding in the development of communication skills.
The spinning Ferris wheel provides a higher level of visual tracking and encourages baby to reach, tug and bat, strengthening hand-eye coordination.
This 2-in-1 toy can be suctioned to a table or high chair tray, or removed from the base for floor play.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

Sing along elephant with moving head and light up cheeks.

Mattia toy friends have arranged them in a beautiful surprise party and there are loads of games to play together to enjoy and discover the many gifts they have made! With illustrated album telling a story and suggesting educational activities on letters, numbers, operations and logical associations to be solved with the cute electronic pen. The electronic pen can be turned into 4 different characters thanks to the many coloured cardboard accessories to be used to dress it. Also contains a puzzle finds and counts and cute interlocking tiles to play with lots of fun quizs.

A Farm play set abounding in textures with raised surfaces, soft signature-Clemmy inserts, lots of blocks and friendly farm animals. The sensorial farm contains lots of cuddly Clemmy blocks that can be stacked, squashed and easily slotted in through the windows and from the roof.

Stimulate and foster your child's manual coordination and curiosity with BA Cubo Clem Cubo Cuckoo activity!

This cube has 5 different playable areas full of colors and details and with many different activities, have fun discovering the cute little dog or the adorable bunny, play with the colorful little fish and try the various sliding, rotating and pop-up objects. Learning and growing has never been so fun with Clementoni!

Cooey Touch and Feel Educational Baby Book

It's time to board Noah's Ark, but only once you've built it!

This wooden Noah's Ark from Classic World encourages children to learn while building by placing the components in the right places.

Noah's Ark has been divided into two levels where Noah, his wife, and all the animals live and play happily together! Animals include an elephant, polar bear, giraffe, crocodile, and more!

Your child will develop logical thinking and coordination skills through hours of fun playtime!

This toy is painted in child-safe, non-toxic paint.

This rocket-themed busy board combined with a maze, turning blocks, gears and a beads game function is a 'must-have'!

Great for early developmental areas such as fine motor skills, hand-eye coordination and muscle dexterity, children won't be able to put this exciting busy board down!

Your little one can become brave woodpecker, turning over leaves and fruits to find hidden worms in the holes. This game enhances hand-eye coordination and observation skills while building concentration.

Jeronimo - Wooden Wall Activity Crocodile - The Jeronimo - Wooden wall
activity crocodile toy is a wonderful addition to any wall its placed
on! The Activity crocodile includes a variety of fun activities to
build your child’s social and cognitive skills. The challenges offer a
range of hands-on, problem solving learning opportunities for the
development of fine motor skills whilst engaging children in
conversations about what they are doing. The activity crocodile is
ideal for home, schools and learning centres.

Baby can join in on the family game night fun with the Laugh & Learn® Counting and Colors UNO™ toy from Fisher-Price®! This baby-sized UNO™ 'game' comes with 5 cards for little players to slot into the reader to see it light up with fun music, sounds and phrases introducing the numbers, colors and objects on each card. And with a convenient ring to link the cards together, you can easily take baby's favorite 'game' along wherever you go!

This travel-themed busy board from Classic World is combined with mazes, a beads game, wheel functions, rollers, a mirror, and knob switch functions.

With all the essential elements of a boat dashboard, children will join in the fun by pretending to drive.

While learning through play, the travel-themed busy board is a great product to add to your toy box!

Baby’s favourite friend Freddie the Firefly loves to play while waiting for dinner.
Part of the much-loved Freddie the Firefly range, he sticks easily to baby’s highchair or any flat surface with the suction cup.

About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning.
Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.
The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.