Take care of delicate skin with Philips Avent ultra soft pacifier. Our super soft, flexible shield follows the shape of your baby's cheeks, leaving fewer marks and causing less skin irritation for more comfortable soothing.

​Let's get moving! Your busy baby can chat with Puppy, do some counting, and hear all about different colors and greetings with the Laugh & Learn® Time to Learn Smartwatch. This pretend smartwatch looks just like the real thing, with a light-up screen, easy-grasp band, and lots of busy activities for your baby to explore.

Where development comes into play™

Early Academics: Sung songs and phrases introduce your baby to colors and greetings.

Fine Motor Skills: Busy activities like pressing the toggle switch, turning the dial, and pushing the buttons helps strengthen your baby's dexterity and hand-eye coordination.

Imaginative Play: The realistic smartwatch design lets babies and toddlers pretend to be just like you!

My own set of keys just like mom and dad. Electronic key holder: press
on any button to hear fun speech and realistic sounds, learn the
colours and see the lights flash, and see the car key pop out. Teaches
colours and develops motor skills. Comes with 1x electronic key holder
and 3x keys of various shapes and colours.

Carriwell Maternity Hospital Panties (2 Pack)

The Carriwell Hospital panty ensures that the period of after birth bleeding is managed discretely and hygienically. These washable hospital panties are specifically designed to hold post birth pads securely in place.

Carriwell Maternity Pads Extra Large & Ultra Absorbent (12 Pack)

For those days when nothing else will help ....

A good maternity pad is vitally important for mums that have just given birth, either naturally or by cesarean section. Carriwell maternity pads are designed to offer total confidence and absolute protection.

Carriwell Linen Savers (10 Pack)

Linen Savers afford maximum protection by forming a moisture barrier between skin and bedding.

A highly popular bath-time toy, keep babies in the bath longer and entertained while they get clean. Wind the frog up and watch him swim the length of the bath and entertain baby. Baby Senses range specialises in ensuring that toys are fun, pop with colour and stimulate the senses, getting children to use their brain from as young as three months old.

A revolutionary swimming aid that brings fun and confidence in and around water to kids and peace of mind to parents

The Snuggletime Sheep Comfort Blankie is Snuggletime's signature adorable little sheep.
Our soft comfort sheep security blanket is made from quality super soft washable plush material and is the perfect cuddly attachment toy to comfort and calm baby to sleep.

Helpful hints:

Before introducing your sheep comfort blankie to your baby, personalise it with your unique scent by keeping it close to you for a night.
Baby's sense of smell is highly developed and they will form an attachment and be comforted by their blankie more readily if it reminds them of you.

With powerful super suction, the vital baby® NOURISH™ power™ suction bowl has been designed with scooped sides to help prevent tipping, spills and splats! This baby feeding bowl sticks* to your baby’s highchair or your kitchen table and has been proven** to have the strongest suction pad.

Simply place it on a table or baby’s highchair tray, flip and twist for less mealtime mess and stress!

With scooped sides, this baby and toddler bowl helps your little one gain cutlery skills so they will soon be self-feeding with confidence. The built – in channels guide food to the front of the bowl making it easy for baby to scoop their food. With its very own hygienic spoon cover, chunky feeding spoon and lid included inside, we think this baby bowl is one of the best weaning products out there and is the perfect solution to messy mealtimes!

The vital baby® NOURISH™ power™ suction bowl is perfect for early stages of weaning through to when baby wants to start feeding themselves, and for baby-led weaning. It compliments the rest of our baby feeding and weaning range, including baby bowls, toddler plates, snack pots, and baby and toddler cutlery.

A valid help to prolong breastfeeding as much as possible, guaranteeing all the effectiveness, comfort, delicacy and practicality that mothers need.

Interactive learning laptop with large LCD screen. 80 learning activities including the categories of language, mathematics, logic and memory, music and games. Large LCD screen with fun animations

The Snuggletime Snuggle Up Nursing Pillow provides essential support for breastfeeding and/or bottle feeding.

Please contact our Call Centre should you

The Babix Suction Bowl Set greatly reduces the mess associated with little ones’ mealtimes. Each of the three attractively coloured bowls has a suction pad that keeps it attached to smooth surfaces. A quick release tab enables the parent to easily remove the bowl once mealtime is over. For easy storage and travelling, each bowl also has its own tight-seal lid. The Babix Suction Bowls are BPA free and dishwasher and microwave safe at temperatures up to 110°C.

You want what's best for baby, and that means adding fresh fruits, vegetables and purees to the mealtime mix. The Munchkin Fresh Food Feeder allows your little one to enjoy delicious finger foods without giving you cause for concern. With its simple mesh design, this handy teething feeder allows for babies to chew and suck on foods safely. Simply place a piece of fruit, vegetable or even meat into the mesh bag and snap it shut. Baby can chew, suck and taste the whole food goodness, with only small, digestible pieces coming through - reducing the risk of choking. It's also a smart alternative to a teething toy. The Fresh Food Feeder features a colourful, easy-grip handle for your little one to hold - making this his first real step toward feeding independence.

Give fast food fresh meaning!

Bamboopeadic is a foam mattress with full depth ventilation holes covered in luxuriously soft Bamboo fabric with a zip off cover.

The Pigeon Style GoMini Electric Breast Pump is a breastfeeding mom’s lifestyle companion!
Pigeon Style GoMini Electric Breast Pumps have been designed to support the modern Moms breastfeeding routine. It allows her to fit a successful breastfeeding routine into her active lifestyle and gives you the flexibility to express on the go.

The Snookums Electric Breast Pump is perfect for busy moms who need an easy, convenient and discreet way to express breast milk. Designed with your comfort in mind, the silicone breast shield provides a soft fit for tender breasts. Adjustable speed and strength settings allow you to choose between suction that mimics a baby’s natural sucking rhythm or a stronger suction for faster let-down. Comes with a power supply, a DC car charger and can be fitted with 4 AA batteries for use on the go. Additional replacement components make it possible to express whenever you need to.

The Snuggletime Bath Gift Set includes an whale character hooded towel with three matching washcloths.

A smarter way to transition your baby from swaddle to sleep bag.

The Love To Swaddle UP™ 50/50 is STAGE 2 in the Love To Dream™ Sleep System.

This innovative baby wrap solution allows you to transition your baby from being snuggly swaddled towards the independence of an INVENTA sleep bag (STAGE 3 in the Love To Dream™ Sleep System) with arms free.

Begin the transition period just before your baby is able to roll over by themselves, or when their natural startle reflex has diminished.

The patented easy zip-off wings help your little one to adjust to sleeping without their arms swaddled. This ensures fewer disturbances to your baby's sleep routine as they transition from being swaddled into a sleeping bag, one easy step at a time.

The Love To Swaddle UP™ 50/50 can be used just like the Love To Swaddle UP™ ORIGINAL until your baby is ready to transition. Just zip off one wing so that one arm is free & the other is still swaddled. After a few nights, simply remove the other wing. If your baby cannot sleep with an arm out when you are first trying to transition, start with both wings on, and after baby falls asleep, remove one wing. This will help baby gradually get used to the feeling of having their arms out. Then after a few nights, try with the second arm. Congratulations! Your baby is now transitioned! The transition period should only take a matter of days.

Once both wings are removed the '50/50' becomes a snug & comfy baby sleeping bag which continues to give your baby the sensation of swaddling with arms free!

Mealtime can get messy with a new self-feeding baby and toddlers that are learning their strength! The strong suction base on this plate will adhere to most surfaces, and the quick-release tab makes removal easy for adults. Top-rack dishwasher safe, clean up is easy and quick, too. Now if only you could keep your toddler in place so easily!

Stays put for more mealtime fun and less mess.

The First Dreams Next2Moon Projection Cot Mobile is a beautiful mobile with a canopy. This is an innovative soothing projector that combines the magical atmosphere of a night light projection with the cocooning effect of a wide canopy. It fits onto the Chicco Next2Me crib, but can also be placed on any bedside table to project on to the ceiling with the included night stand piece. The canopy acts as the projector screen. On it appears a coloured and moving projection accompanied by 2 musical genres, classical music and sounds of nature. A gentle and relaxing way for baby to drift off into a calm and restful nights sleep.

HE WON’T BITE.

But your little one will—which is a great thing when those painful chompers are coming in. GROWL features multiple textures to soothe irritated gums and is made from super sturdy silicone so it’s safe for your future paleontologist to gnaw away on. Hooray for the extinction of teething pain.

Grobag™ is the no. 1 baby sleep bag and leads the market in product safety and quality standards. The Grobag™ provides a safer, easier to use alternative to lose sheets and blankets offering a much better night’s sleep. Grobags™ take confusion away, meaning quality sleep for parents too as the soft fabric, accurate togs and sizing, and clear guidance keep babies safe and comfortable through the night.

Wake up! Ready to play? Toddlers are sure to sleep well in our Steppee, made from snuggly super soft machine-washable cotton rich, fluorescent free fabric. You can be sure your little one will sleep at just the right temperature without the need for loose sheets or blankets. When it’s time to rise and shine, they have the freedom to jump out of bed to get on with those important toddler activities! Feet in or feet out? You choose. Cosy foot covers fold over to keep toes warm and the grippy soles stop your little one from slipping and sliding.