It is now widely recognised that professional presentation skills are an indispensable cornerstone of a successful scientific career. This updated second edition provides a concise and accessible guide to preparing and delivering scientific presentations. Its highly practical 'how-to' style focuses on the issues that are of immediate concern to the busy scientist. The text covers all of the important aspects of scientific presentations, including knowing your audience, producing visual material, controlling nerves and handling questions. It also includes advice on presenting in English for non-native speakers, helping them to improve the clarity and effectiveness of their presentations. Links are included throughout the text to the accompanying website, which contains annotated video clips of speakers delivering a talk and demonstrates the common problems encountered, as well as exercises designed to overcome them. It also contains image files to demonstrate the design issues to consider when creating visual material.

How to get to master the art of persuasion―from the bestselling author of Talk Like Ted.

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill―it is the human edge that will make you unstoppable, irresistible, and irreplaceable―earning you that perfect rating, that fifth star.

In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable―not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age―the information economy―you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.

In Five Stars, you will also learn:

-The one skill billionaire Warren Buffett says will raise your value by 50 percent.

-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.

-How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.

-Why you should speak in third-grade language to persuade adult listeners.

-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

Stand and Deliver gives you everything you need to know to become an incredibly poised, polished, masterful communicator. Someone who can hold an audience of 1, 10, or 1000 in the palm of your hand, from the first word you speak to them until the last. You will learn... * How to identify your authentic self so that you project an original and unique style * How to win over any audience in ONE MINUTE * A 5-point checklist that will make stage fright disappear * A powerful tactic for getting your listeners to act the way you want them to (works equally well with colleagues, children...anyone you talk to!) * The renowned ""Magic Formula"" technique -- a no-fail 3-step process that ensures your listeners not only remember what you say, but make immediate and positive changes based on it * The secrets to handling hostile or potentially embarrassing questions with ease and professionalism Stand and Deliver is packed with tips, strategies, and secrets you can use immediately to begin dramatically improving all of your communications. You'll be surprised and thrilled by how frequently you find yourself reaching into this amazing arsenal of techniques to help you achieve your goals, and what an enormous impact they will have on every facet of your life.