Public opinion polling permeates today's politics, yet many seem
suspicious of polls and skeptical in their prominence, fearing that
overreliance on public opinion amounts to pandering or that
pollsters can manipulate a feeble public. In this book Adam Simon
argues that democracy requires that government listen to the public
and that sample surveys are the finest democratic technology yet
devised. He lays out the fundamentals of public opinion research
and illustrates his discussion of the science of polling with
recent political hot button issues as case studies_the decision to
invade Iraq, partial birth abortion, and the Clinton health care
debate. He advocates that poll results meet the standard for mass
informed consent and should play a larger role in our politics.
Simon concludes with recommendations to improve democracy from the
standpoint of citizens, politicians, and the media. Mass Informed
Consent will be of special interest to students of public opinion,
political behavior, media and politics, interest group politics,
and political communication.
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