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Books > Social sciences > Politics & government > Political activism
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The World and U2 - One Band's Remaking of Global Activism (Hardcover)
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The World and U2 - One Band's Remaking of Global Activism (Hardcover)
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The Irish rock band U2, and especially its frontman Bono, are among
the most effective activists ever. U2 has convinced wealthy
governments to forgive tens of billions of dollars in loans while
spreading its activist messages to billions of people, helping save
millions of lives. So how did four boys from one of the poorest
countries in the West achieve this? Who and what influenced them?
What strategies did they use to succeed as much as they did as
activists, and how did those strategies change over time? In
particular, how did lead singer Bono make the leap into superstar
lobbying? And, with so much attention on him, how has he handled
critics who have taken to task his work on behalf of developing
countries? In The World and U2: One Band's Remaking of Global
Activism, Alan McPherson trains a historian's eye on the evolution
and influence of the band's activism from its formation in 1976 to
its most recent album and concert tour. Throughout its nearly four
decades, the band has held up a mirror to the increasing
selfishness in the world while at the same time working to fill the
void left by those who have abandoned the world's poor to their
plight. From raising awareness about war and human rights in the
1980s to engaging in direct action in the 1990s to moving mountains
of cash for the planet's poorest in the twenty-first century, the
band, and especially Bono, have both raised the bar and set the
example for other celebrity activists. But it is also a success
that has brought a greater scrutiny to bear on U2's activism and
initiated a healthy debate about the merits of Western development
aid. The World and U2: One Band's Remaking of Global Activism tells
this story of U2's successful storming of the world's philanthropic
stage. It will enchant the band's fans, engage its critics, and
offer lessons-and warnings-to activists seeking to change things
for the better.
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