Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Buy Now

The College Textbook Publishing Industry in the U.S. 2000-2022 - The Search for Competitive Marketing Strategies (1st ed. 2023) Loot Price: R1,230

Discovery Miles 12 300

Repayment Terms: R115 pm x 12*

Add to cart

The College Textbook Publishing Industry in the U.S. 2000-2022 - The Search for Competitive Marketing Strategies (1st ed....

The College Textbook Publishing Industry in the U.S. 2000-2022 - The Search for Competitive Marketing Strategies (1st ed. 2023)

Albert N Greco

Series: Marketing and Communication in Higher Education

(sign in to rate)

Loot Price R1,230 Discovery Miles 12 300 | Repayment Terms: R115 pm x 12*

Expected to ship within 10 - 15 working days

Description
Details
Customer Reviews

This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).Â Â

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Series:	Marketing and Communication in Higher Education
Release date:	June 2023
Authors:	Albert N Greco
Dimensions:	210 x 148mm (L x W)
Pages:	146
Edition:	1st ed. 2023
ISBN-13:	978-3-03-130414-9
Categories:	Books Promotions
LSN:	3-03-130414-4
Barcode:	9783031304149