Now with a brand new case book available in Connect for 2022, the
2nd edition of Crafting and Executing Strategy continues to provide
a valuable resource for European readers while embracing new and
updated core concepts and key theories in strategy. Throughout the
text you will find a range of examples that illustrate how strategy
works in the real world and encourage the practical application of
learning. Complementing the chapters is a section of new cases
providing in-depth analysis of the challenges of strategic
management at a range of companies. This edition includes: * A new
6Ds framework, allowing readers to structure their approach to
strategic management around the fundamental elements of the
strategy process (Diagnosis, Direction, Decisions and Delivery) and
the context within which that process is managed (Dynamism and
Disorder). * Opening cases that begin each chapter and feature
real-life business scenarios from companies such as Tinder, Ikea
and Victorinox, introducing strategic concepts and theories. *
Illustration Capsules, which have been updated to illustrate
contemporary business concerns and demonstrate how companies have
reacted strategically, increasing understanding of successful
strategies. Companies featured include Burberry, TOMS, Aldi, Novo
Nordisk and more. * Key Debates that stimulate classroom discussion
and encourage critical analysis. * Emerging Themes that present
contemporary strategic opportunities and issues such as ripple
intelligence and technology and new organizational structures. * A
Different View encouraging readers to appreciate differing
viewpoints on strategic concepts and theories. * End of chapter
cases that capture each chapter's main theories through engaging
cases on companies such as Adidas and Nike, Lego and Uber. * New
recommended reading at the end of each chapter which help to
further knowledge, including classic texts and advanced reading,
and author notes providing context NEW TO CONNECT for 2022 Connect
is McGraw-Hill's learning and teaching environment that improves
student performance and outcomes while promoting engagement and
comprehension of content. A new Case Book for Crafting and
Executing Strategy is available as a separate eBook via McGraw
Hill's Connect platform and consists of the most popular existing
cases, as well as introducing six brand new cases that discuss the
latest strategic developments, including how companies have been
responding to the Covid-19 pandemic and Brexit. On Connect you will
also find associated questions to test students' understanding and
critical analysis of the case study as well as teaching notes
available in your Instructor Resources. New Cases feature
organizations and companies incuding Hornby, IG Design Group PLC,
Newcastle United, Novo Nordisk, Shiseido and Spotify. Also
available are brand new Video Case Studies, with interviewees
including the Brand Director of Galaxy Chocolate. This new edition
is available with SmartBook 2.0, McGraw-Hill's adaptive, digital
tool that tests students' knowledge of key concepts and pinpoints
the topics on which they need to focus study time. SmartBook 2.0 is
the latest version of SmartBook, with key updates to: improve
accessibility, provide mobile functionality, allow a more granular
level of content selection, and provide the ability to assign
Recharge activities. Crafting and Executing Strategy is also
available with both The Business Strategy Game and GLO-BUS - the
world's leading business strategy simulations. Alex Janes is Senior
Lecturer in Management at the University of Exeter Business School;
Ciara Sutton is Lecturer in Strategy at Stockholm School of
Economics.
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