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Books > Language & Literature > Literary & linguistic reference works > Creative writing & creative writing guides
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Contemporary Publishing and the Culture of Books (Hardcover)
Loot Price: R4,479
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Contemporary Publishing and the Culture of Books (Hardcover)
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Contemporary Publishing and the Culture of Books is a comprehensive
resource that builds bridges between the traditional focus and
methodologies of literary studies and the actualities of modern and
contemporary literature, including the realities of professional
writing, the conventions and practicalities of the publishing
world, and its connections between literary publishing and other
media. Focusing on the relationship between modern literature and
the publishing industry, the volume enables students and academics
to extend the text-based framework of modules on contemporary
writing into detailed expositions of the culture and industry which
bring these texts into existence; it brings economic considerations
into line alongside creative issues, and examines how employing
marketing strategies are utilized to promote and sell books.
Sections cover: The standard university-course specifications of
contemporary writing, offering an extensive picture of the social,
economic, and cultural contexts of these literary genres The impact
and status of non-literary writing, and how this compares with
certain literary genres as an index to contemporary culture and a
reflection of the state of the publishing industry The
practicalities and conventions of the publishing industry
Contextual aspects of literary culture and the book industry,
visiting the broader spheres of publishing, promotion, bookselling,
and literary culture Carefully linked chapters allow readers to tie
key elements of the publishing industry to the particular demands
and features of contemporary literary genres and writing, offering
a detailed guide to the ways in which the three core areas of
culture, economics, and pragmatics intersect in the world of
publishing. Further to being a valuable resource for those studying
English or Creative Writing, the volume is a key text for degrees
in which Publishing is a component, and is relevant to those
aspects of Media Studies that look at interactions between the
media and literature/publishing.
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