Presenting case studies of well-known shows including Will and
Grace, Birds of a Feather, Sex and the City and Absolutely
Fabulous, as well as 'reality' television, this book examines the
transformations that have occurred in consumer society since its
appearance and the ways in which these have been constructed and
represented in popular media imagery. With analyses of the ways in
which consumerism has played out in society, Consumerism on TV
highlights specific aspects of the changing nature of consumerism
by way of considerations of gender, sexuality and class, as well as
less definable changes such as those to do with the celebration of
ostentatious greed or the righteousness of the 'ethical' shopper.
With attention to the highly delineated consumer field in which
'shopping' as an embedded practice of everyday life is caught
between escapism and politics, authors explore a variety of themes,
such as the extent to which consumerism has become embedded in
forging identity, the positing of consumerism as a form of
activism, the visibility of the gay male consumer and invisibility
of the lesbian consumer, and the (re)stratification of consumer
types along class lines. An engaging invitation to consider whether
the positioning of consumerism through on-screen depictions is
indicative of a new type of non-philosophical politics of 'choice'
- a form of marketised, (a)political pragmatism - this book will
appeal to scholars and students of sociology and cultural and media
studies, with interests in class, consumption and gender.
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