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The Logics of Globalization - Case Studies in International Communication (Paperback, New)
Loot Price: R1,214
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The Logics of Globalization - Case Studies in International Communication (Paperback, New)
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This book presents the theoretical language and methodological
tools needed for thinking through issues of global media
representation. It brings students of international communication
into a conversation about global culture and communication through
the presentation of a conceptual language to discuss the 'logics of
globalization' (i.e. nationalism, modernism,
post-modernism/colonialism, capitalism and terrorism). Anandam
Kavoori then uses this language to critically analyze various media
texts. The choices of texts are eclectic-representing old and new
media-and chosen for the wider 'logic' they help animate. Most
importantly, they reorient the study of global media texts from the
formal to the popular, examining film, music, gaming, cell phone,
travel journalism, and performance texts. The book invites students
to understand the complexity of global media representation-at the
heart of which is the search for identity.
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