Communication about `the environment' in and through a broad array
of news, advertising, art and entertainment media is one of the
major sources of public and political understanding of definitions,
issues and problems associated with the environment. Environment,
Media and Communication examines the social, cultural and political
roles of the media as a public arena for images, representations,
definitions and controversy regarding the environment. The book
starts by discussing and outlining a framework for analyzing media
and communication roles in the emergence of the environment and
environmental problems as issues for public and political concern.
It proceeds to examine who and what drives the public agenda on
environmental issues, addressing questions about how governments,
scientists, experts, pressure groups and other stakeholders have
sought to use traditional as well as newer media for promoting
their definitions of the key issues. The media are not merely an
open public arena or stage, but rather themselves a key gate-keeper
and influence in the process of communicating about the
environment: the role of news values, organizational arrangements
and professional practices, are thus examined next. Recognizing the
importance of wider popular culture narratives to public
understanding and communication about the environment and nature,
the book proceeds with a discussion of the messages and moral tales
communicated about the environment, science and nature in a range
of media, including film and advertising media. It shows how this
wider context provides important clues to understanding the
successes and failures of selected environmental issues or
campaigns. The book finishes with an examination of the key
approaches and models used for understanding how the media
influence and interact with public opinion and political
decision-making on environmental issues. Offering a comprehensive
introduction to theoretical approaches and models for the study of
media and communication roles regarding the environment, and
drawing on empirical research evidence and examples from Europe,
America, Australia and Asia, the book will be of interest to
students in media/communication studies, geography, environmental
studies, political science and sociology as wll as to environmental
professionals and activists.
General
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