Harness the Power of the Purse: Winning Women Investors (Paperback)

What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women. Using a wealth of hard data--including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong--Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.

General

Imprint:	Rare Bird Books
Country of origin:	United States
Series:	Center for Talent Innovation
Release date:	March 2023
Authors:	Andrea Turner Moffitt
Foreword by:	Sylvia Ann Hewlett
Dimensions:	215 x 139 x 22mm (L x W x T)
Format:	Paperback
Pages:	218
ISBN-13:	978-1-940207-96-4
Categories:	Books Promotions
LSN:	1-940207-96-7
Barcode:	9781940207964

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