The bestselling, influential author of The Second Machine Age,
Andrew McAfee explains how engineers and geeks are changing the
world of business – with extraordinary results. We’re living in
a time of amazing innovation, but we’re not paying enough
attention to one of the most important of all: the innovation to
the company itself. A new model is being pioneered by geeks; a
radical new mindset that has shifted the paradigm entirely on what
a business can – and should – be. They do not follow the rules
of the Industrial era, with their hierarchies and bureaucratic ways
of thinking. They do not follow the principles preached in business
schools since the dawn of time. They have all dedicated themselves
to approaching business as a geek would: through trial and error,
egalitarianism, evidence and stress-testing ideas in a group
setting – rather than relying on the boss’s instincts. By
investigating and surveying the contemporary research in
psychology, economics and the behavioural sciences, as well as
first-hand accounts from the ‘geek’ leaders of today, McAfee's
groundbreaking exploration of this emerging phenomenon gets to the
heart of the tectonic shifts taking place all over the business
world. We have entered a new age. And this age will transform how
we achieve great things, now and into the future. The future is
geek.
General
Imprint: |
Macmillan Business
|
Country of origin: |
United Kingdom |
Release date: |
November 2023 |
Authors: |
Andrew McAfee
|
Dimensions: |
240 x 160 x 30mm (L x W x T) |
Pages: |
352 |
ISBN-13: |
978-1-03-502617-3 |
Categories: |
Books
|
LSN: |
1-03-502617-1 |
Barcode: |
9781035026173 |
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