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Introducing Fashion Theory - From Androgyny to Zeitgeist (Hardcover, 2nd edition)
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Introducing Fashion Theory - From Androgyny to Zeitgeist (Hardcover, 2nd edition)
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How does a style become a fashion? Why do trends spread and
decline? Introducing Fashion Theory explores these questions and
more to help you quickly get up-to-speed with fashion theories,
from scarcity to conformity, through clear practical examples and
fascinating case studies. This second edition, re-titled from Key
Concepts for the Fashion Industry, includes expanded coverage on
cultural appropriation, corporate greenwashing, and the criminal
world of counterfeit goods. - Illustrated examples, from Apple's
post-postmodernist iWatch to Savage X Fenty's body image message on
diversity - Covers core fashion theories, from trickle-down to
trickle-up, to political dress and conspicuous consumption - Filled
with learning activities, key terms, chapter summaries, and
discussion questions to inspire and inform
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