Author Dr Andy Wynn, along with contributions from leaders of some
of the biggest companies on the planet (including DuPont, 3M,
Johnson Matthey and Imerys), finally reveals the secret of how you
can unlock the potential in your business to grow. In the follow up
to his book Transforming Technology into Profit, Andy takes you on
a journey that explains how the organisation and culture within
your business impact your company's ability to innovate. Using his
"Three Tiers of Successful Innovation", Andy reveals how to clearly
identify what aspects of your business are holding back growth and
how to use that information to transform your business into one
that facilitates growth by revitalising the structure and culture
of your business to focus employee behaviours on adding profitable
new revenue streams. Part sequel and part companion volume to his
previous book, Andy finally "cracks the code" on how to unleash
your business' ability to create and successfully commercialise new
products. Written in the author's trademark conversational style,
Cracking the Innovation Code offers a refreshingly practical and
real-world view, written by someone who has been there and done it,
and enhanced by valuable case studies and contributions from
numerous senior executives who have made life-long careers out of
leading innovation, and with a passion for leading industrial
manufacturing businesses.
General
| Imprint: |
Routledge
|
| Country of origin: |
United Kingdom |
| Release date: |
November 2020 |
| First published: |
2021 |
| Authors: |
Andy Wynn
|
| Dimensions: |
234 x 156mm (L x W) |
| Format: |
Hardcover
|
| Pages: |
178 |
| ISBN-13: |
978-0-367-56654-8 |
| Categories: |
Books >
Business & Economics >
Economics >
General
|
| LSN: |
0-367-56654-0 |
| Barcode: |
9780367566548 |
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