The Green Transition of the Automotive Industry - From Technological Sustainable Innovation to Mobility Servitization (1st ed. 2023)

This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario.   The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Release date:	October 2023
First published:	2023
Editors:	Anna Cabigiosu • Pietro Lanzini
Dimensions:	210 x 148mm (L x W)
Edition:	1st ed. 2023
ISBN-13:	978-3-03-137199-8
Categories:	Books Promotions
LSN:	3-03-137199-2
Barcode:	9783031371998

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