Culture has been referred to as a shared frame, the lens through
which group members make sense of the world. It has been robustly
linked to economic outcomes on the macro level and is also directly
linked to decision-making: in recent years, experimental and
behavioral economists have found evidence that culture impacts
behavior in games and impacts value orientation, trust, fairness,
cooperation and enforcement. Culture research in experimental
economics is still in its early stages and part of the challenge is
methodological and conceptual: how to measure culture and how to
define the level at which individuals share a culture. In the
coming years, this research will help delineate where the results
from our current experiments apply. For example, do current results
speak specifically to WEIRD (Western Educated Industrialized Rich
Democracies) societies? Do they say something more fundamental
about human nature across time, experience, and geography? With
increasing migration and globalization, subject pools may become
more culturally diverse and cultural questions therefore
increasingly important for experimentalists. The contributions in
this volume are both conceptual and experimental. The earlier
chapters discuss new approaches to the measurement of culture and
how to conceptualize and define values and beliefs and the groups
that share them. The latter experimental chapters contribute to the
growing body of literature that documents cultural differences in
social and economic behavior.
General
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