The book analyzes the role of technology in the redefinition of the
competitiveness of insurance markets. With a focus on the
competitive challenges of InsurTech startup to the incumbent
insurers, the book will discuss the strategic role of technology
both in the development and in the distribution of insurance
services and explore the customer relationship evolution following
the digitalization of services offered. The book presents original
theoretical and empirical contributions addressing how
digitalization impacts the insurance environment and regulation,
and how InsurTech development represents a threat for traditional
companies, from Big Data analysis to digital devices, from personal
interactivity to home automation systems development. The project's
key benefit is up-to-date analysis of the competitiveness of
technology usage in the insurance field, with particular reference
to the distributive variable and to the future trends of the
customer relationship in the short and medium-long term. The book
will be of particular interest to scholars and students of
insurance and financial technology.
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